CONTEXTUAL CONNECTION RECOMMENDATION IN A SOCIAL NETWORK
A system and method for contextual connection recommendation includes obtaining, with a processor from a database, contextual data and social graph data. related to a pair of members of a social network who are not currently connected on the social network. A connection base score between the pair of members is generated based on the social graph data. A recommendation modifier is generated based on the contextual data. A connection recommendation modified score is determined by applying the recommendation modifier to the base score. A connection recommendation is provided to at least one of the pair of members based, at least in part, on the connection recommendation modified score.
1 . A method, comprising:
obtaining, with a processor from a database, contextual data and social graph data related to a pair of members of a social network who are not currently connected on the social network;
generating, with the processor, a connection base score between the pair of members based on the social graph data;
generating, with the processor, a recommendation modifier based on the contextual data;
determining, with the processor, a connection recommendation modified score by applying the recommendation modifier to the base score; and
providing, via a network interface, a connection recommendation to at least one of the pair of members based, at least in part, on the connection recommendation modified score.