System and method for targeting content based on identified audio and multimedia
View Patent ↗The present disclosure relates to systems and methods that recognize audio queries and select related information to return in response to recognition of the audio queries. The technology disclosed facilitates easy designation of aggregate user experience categories and custom audio references to be recognized. It facilitates linking and returning of selected information in response to recognition of audio queries that match the designated aggregate user experience categories or custom audio references to be recognized.
1. A method of delivering promotional content, the method comprising:
receiving an audio query;
recognizing that the audio query matches an audio reference;
following a link between the audio reference and promotional content;
delivering the promotional content through a network; and
billing a campaign manager user for the delivering of the promotional content.
2. The method of claim 1 , further comprising:
determining a bid amount associated with the promotional content;
determining a multiplicity of other bid amounts for the audio reference;
comparing the bid amount associated with the promotional content to the multiplicity of other bid amounts; and
selecting the promotional content, responsive to the bid amount being higher than the other bid amounts.
3. The method of claim 1 , further comprising:
receiving geo-location information; and
comparing the geo-location information to a geographic location associated with the promotional content,
wherein the delivering of the promotional content is responsive to the geo-location information matching the geographic location associated with the promotional content.
4. A non-transitory computer-readable medium comprising code that, when executed by at least one computer causes the at least one computer to:
receive an audio query;
recognize that the audio query matches an audio reference;
follow a link between the audio reference and promotional content;
deliver the promotional content; and
bill a campaign manager user for the delivered promotional content.
5. A method of delivering promotional content, the method comprising:
receiving an audio query;
recognizing that the audio query matches an audio reference;
selecting an aggregate experience category associated with the audio reference;
following a link between the aggregate experience category and promotional content; and
delivering the promotional content,
wherein the aggregate experience category is a type of content.
6. The method of claim 5 , further comprising:
responsive to delivering the promotional content, billing a campaign manager user.
7. The method of claim 5 , further comprising:
determining a bid amount associated with the promotional content;
determining a multiplicity of other bid amounts; and
comparing the bid amount associated with the promotional content to the multiplicity of other bid amounts.
8. The method of claim 5 , further comprising:
receiving geo-location information; and
comparing the geo-location information to a geographic location associated with the promotional content,
wherein the delivering of the promotional content is responsive to the geo-location information matching the geographic location associated with the promotional content.
9. The method of claim 5 , wherein the aggregate experience category is selected by identifying a broadcast stream.
10. The method of claim 5 , wherein the aggregate experience category is associated with the audio reference by selecting one of: an artist, an album, a version of song, similar artists, and recommended songs in a cluster based on the artist.
11. The non-transitory computer-readable medium of claim 4 , further comprising code that causes the at least one computer to:
determine a bid amount associated with the promotional content;
determine a multiplicity of other bid amounts for the audio reference; and
compare the bid amount associated with the promotional content to the multiplicity of other bid amounts.
12. The non-transitory computer-readable medium of claim 4 , further comprising code that causes the at least one computer to:
receive geo-location information; and
compare the geo-location information to a geographic location associated with the promotional content,
wherein the delivering of the promotional content is responsive to the geo-location information matching the geographic location associated with the promotional content.
13. A method of preparing to deliver promotional content, the method comprising:
receiving from a campaign manager a reference to a multimedia item;
receiving from the campaign manager promotional content;
receiving from the campaign manager a bid to deliver the promotional content in response to an audio query matching the multimedia item; and
storing, on a campaign configuration server, a link the promotional content.
14. The method of claim 13 , further comprising receiving a geographic location associated with the promotional content.
15. The method of claim 13 , wherein an aggregate experience category that is associated with multimedia item identifies a broadcast stream.
16. The method of claim 13 , further comprising:
receiving from the campaign manager the multimedia item;
computing a fingerprint of the multimedia item; and
storing the fingerprint as an audio reference.
17. A method of preparing to deliver promotional content, the method comprising:
receiving from a campaign manager a reference to an aggregate experience category;
receiving from the campaign manager promotional content;
receiving from the campaign manager a bid to deliver the promotional content in response to an audio query that matches an audio reference associated with the aggregate experience category; and
storing, on a campaign configuration server, a link between the aggregate experience category and the promotional content.
18. A system including memory and one or more processors configured to execute instructions, stored in the memory, to:
receive an audio query;
recognize that the audio query matches an audio reference;
select an aggregate experience category associated with the audio reference;
follow a link between the aggregate experience category and promotional content; and
deliver the promotional content,
wherein the aggregate experience category is a type of content.
19. The system of claim 18 , wherein the one or more processors are configured to execute further instructions stored in the memory to:
bill a campaign manager user for the delivered promotional content.
20. The system of claim 18 , wherein the one or more processors are configured to execute further instructions stored in the memory to:
determine a bid amount associated with the promotional content;
determine a multiplicity of other bid amounts; and
compare the bid amount associated with the promotional content to the multiplicity of other bid amounts.
21. The system of claim 18 , wherein the one or more processors are configured to execute further instructions stored in the memory to:
receive geo-location information; and
compare the geo-location information to a geographic location associated with the promotional content,
wherein the delivering of the promotional content is responsive to the geo-location information matching the geographic location associated with the promotional content.
22. The system of claim 18 , wherein the aggregate experience category is selected by identifying a broadcast stream.
23. The system of claim 18 , wherein the aggregate experience category is associated with the audio reference by selecting one of: an artist, an album, a version of song, similar artists, and recommended songs in a cluster based on the artist.