Systems and methods for providing interactive user interface elements for obtaining feedback within a media content item

1. A computer-implemented method comprising:

determining, by a computing system, a set of interactive user interface (UI) elements, each interactive UI element associated with at least one of: a particular feedback or an entity;

providing, by the computing system, a media content item created by a first user associated with a computing device, the media content item including a subset of the set of interactive UI elements displayed through the computing device and selected by the first user, wherein placement or appearance of the subset of the set of interactive UI elements over the media content as displayed through the computing device is determined by the first user, wherein the media content item including the subset of the set of interactive UI elements is published on a social networking system by the first user; and

obtaining, by the computing system, a selection of at least one interactive UI element in the subset in the media content item by a second user via the social networking system.

2. The computer-implemented method of claim 1 , wherein the set of interactive UI elements is associated with one or more of: emojis, images, or animations.

3. The computer-implemented method of claim 1 , wherein an interactive UI element includes one or more of: a button, a link, a tab, an image, or an icon.

4. The computer-implemented method of claim 1 , further comprising obtaining feedback associated with the media content item from the second user, wherein the feedback is indicated by the at least one interactive UI element in the subset selected by the second user.

5. The computer-implemented method of claim 1 , further comprising providing the obtained feedback to the first user.

6. The computer-implemented method of claim 5 , further comprising:

obtaining feedback associated with the media content item from a plurality of users, wherein the feedback is indicated by selection of at least one interactive UI element in the subset by each of the plurality of users; and

providing aggregated data relating to the feedback obtained from the plurality of users.

7. The computer-implemented method of claim 1 , further comprising executing an action associated with the at least one interactive UI element in the subset selected by the second user, wherein the at least one interactive UI element is associated with an entity.

8. The computer-implemented method of claim 7 , wherein the action includes providing one or more of: information associated with the entity, a call-to-action (CTA) associated with the entity, a discount, a coupon, or a workflow associated with the entity.

9. The computer-implemented method of claim 7 , wherein an incentive associated with the entity is provided to at least one of the first user or the second user, wherein the incentive is provided to the first user in response to selection of the at least one interactive UI element for the subset by the first user and the incentive is provided to the second user in response to the selection of the at least one interactive UI element by the second user.

10. The computer-implemented method of claim 1 , wherein the subset is embedded within the media content item.

11. A system comprising:

at least one hardware processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform:

determining a set of interactive user interface (UI) elements, each interactive UI element associated with at least one of: a particular feedback or an entity;

providing a media content item created by a first user associated with a computing device, the media content item including a subset of the set of interactive UI elements displayed through the computing device and selected by the first user, wherein placement or appearance of the subset of the set of interactive UI elements over the media content as displayed through the computing device is determined by the first user, wherein the media content item including the subset of the set of interactive UI elements is published on a social networking system by the first user; and

obtaining a selection of at least one interactive UI element in the subset in the media content item by a second user via the social networking system.

12. The system of claim 11 , wherein the set of interactive UI elements is associated with one or more of: emojis, images, or animations.

13. The system of claim 11 , wherein an interactive UI element includes one or more of: a button, a link, a tab, an image, or an icon.

14. The system of claim 11 , wherein the instructions further cause the system to perform obtaining feedback associated with the media content item from the second user, wherein the feedback is indicated by the at least one interactive UI element in the subset selected by the second user.

15. The system of claim 11 , wherein the instructions further cause the system to perform executing an action associated with the at least one interactive UI element in the subset selected by the second user, wherein the at least one interactive UI element is associated with an entity.

16. A non-transitory computer readable medium including instructions that, when executed by at least one hardware processor of a computing system, cause the computing system to perform a method comprising:

determining a set of interactive user interface (UI) elements, each interactive UI element associated with at least one of: a particular feedback or an entity;

providing a media content item created by a first user associated with a computing device, the media content item including a subset of the set of interactive UI elements displayed through the computing device and selected by the first user, wherein placement or appearance of the subset of the set of interactive UI elements over the media content as displayed through the computing device is determined by the first user, wherein the media content item including the subset of the set of interactive UI elements is published on a social networking system by the first user; and

obtaining a selection of at least one interactive UI element in the subset in the media content item by a second user via the social networking system.

17. The non-transitory computer readable medium of claim 16 , wherein the set of interactive UI elements is associated with one or more of: emojis, images, or animations.

18. The non-transitory computer readable medium of claim 16 , wherein an interactive UI element includes one or more of: a button, a link, a tab, an image, or an icon.

19. The non-transitory computer readable medium of claim 16 , wherein the method further comprises obtaining feedback associated with the media content item from the second user, wherein the feedback is indicated by the at least one interactive UI element in the subset selected by the second user.

20. The non-transitory computer readable medium of claim 16 , wherein the method further comprises executing an action associated with the at least one interactive UI element in the subset selected by the second user, wherein the at least one interactive UI element is associated with an entity.