IP Library Granted Patent US 11,645,860
Granted Patent B2
US 11,645,860 · App. 15/463,774 · Granted May 9, 2023

Generating preference indices for image content

Inventors: Suleyman Cetintas (Santa Clara, CA); Kuang-chih Lee (Union City, CA); Jia Li (Santa Clara, CA)
Assignee: Yahoo Assets LLC
G06K9/6267G06F3/04842G06F16/58G06K9/6201G06K9/626G06K9/627G06N3/08G06V10/454G06V20/10G06V30/413
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Quick Facts
Patent No.
US 11,645,860
App. No.
15/463,774
Granted
May 9, 2023
Kind
B2
Abstract

Briefly, embodiments of methods and/or systems of generating preference indices for contiguous portions of digital images are disclosed. For one embodiment, as an example, parameters of a neural network may be developed to generate object labels for digital images. The developed parameters may be transferred to a neural network utilized to generate signal sample value levels corresponding to preference indices for contiguous portions of digital images.

Claims (31)

1. A method, comprising:

transferring, to a second neural network associated with measuring a sentiment evocable towards a captured image upon display of the captured image to one or more users, parameters from a first neural network associated with identifying one or more object labels for the captured image via at least one transfer learning classifier; and

generating a term-independent preference index for a contiguous portion of an image using the second neural network to which the parameters from the first neural network associated with identifying the one or more object labels were transferred, wherein the term-independent preference index is indicative of both (i) a measurement of the sentiment evocable towards the captured image upon display of the captured image to one or more users and (ii) at least one of one or more qualities or one or more attributes likely to be perceived by one or more users as applying to the captured image; and

personalizing, by a processor, content to be displayed via a social network page or a blog using the term-independent preference index.

2. The method of claim 1 , wherein the term-independent preference index comprises a sentiment index.

3. The method of claim 1 , comprising using the term-independent preference index to assist in viral marketing.

4. The method of claim 1 , wherein the term-independent preference index is indicative of the one or more qualities perceivable by one or more users as applying to the captured image.

5. The method of claim 1 , wherein the term-independent preference index is indicative of the one or more attributes perceivable by one or more users as applying to the captured image.

6. The method of claim 1 , wherein the first neural network comprises a plurality of convolutional layers and a plurality of fully-connected layers.

7. The method of claim 1 , wherein the generating the term-independent preference index comprises generating the term-independent preference index via classification of signal samples generated by one or more convolutional layers of the second neural network.

8. The method of claim 7 , wherein the classification comprises classification via a machine learning process.

9. The method of claim 8 , wherein the first neural network comprises a plurality of convolutional layers and a plurality of fully-connected layers, wherein the machine learning process comprises a support vector machine process.

10. The method of claim 7 , wherein the first neural network comprises a plurality of convolutional layers and a plurality of fully-connected layers, wherein the classification comprises classification via a regression process.

11. An apparatus, comprising:

a processor; and

memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:

transferring, to a second neural network associated with measuring a sentiment towards a captured image upon display of the captured image to one or more users, parameters from a first neural network associated with identifying one or more object labels for the captured image;

generating a term-independent preference index for a contiguous portion of an image using the second neural network to which the parameters from the first neural network associated with identifying the one or more object labels were transferred, wherein the term-independent preference index is indicative of both (i) a measurement of the sentiment towards the captured image upon display of the captured image to one or more users and (ii) at least one of one or more qualities or one or more attributes likely to be perceived by one or more users as applying to the captured image; and

personalizing content to be displayed via a social network page or a blog using the term-independent preference index.

12. The apparatus of claim 11 , the term-independent preference index comprises a sentiment index.

13. The apparatus of claim 11 , wherein the first neural network comprises a plurality of convolutional layers and a plurality of fully-connected layers, wherein the term-independent preference index comprises an odd number of allowed value levels.

14. The apparatus of claim 11 , wherein the second neural network comprises a deep convolutional neural network.

15. The apparatus of claim 11 , wherein the term-independent preference index is generated via classification of signal samples generated by one or more convolutional layers of the second neural network.

16. The apparatus of claim 11 , wherein the term-independent preference index is generated via classification of signal samples generated by one or more convolutional layers of the second neural network via a machine learning process.

17. A non-transitory computer-readable medium having stored thereon processor-executable instructions that when executed cause performance of operations, the operations comprising:

transferring, to a second neural network associated with measuring a sentiment evocable towards a captured image, parameters from a first neural network associated with identifying one or more object labels for the captured image;

generating a term-independent preference index for a contiguous portion of an image using the second neural network to which the parameters from the first neural network associated with identifying the one or more object labels were transferred, wherein the term-independent preference index is indicative of both (i) a measurement of the sentiment evocable towards the captured image and (ii) at least one of one or more qualities or one or more attributes likely to be perceived by one or more users as applying to the captured image; and

personalizing, by a processor, content to be displayed via a social network page or a blog using the term-independent preference index.

18. The non-transitory computer-readable medium of claim 17 , the operations comprising classifying signal samples generated by one or more convolutional layers.

19. The non-transitory computer-readable medium of claim 18 , wherein the classifying the signal samples comprises classifying via a machine learning process.

20. The non-transitory computer-readable medium of claim 17 , wherein the first neural network comprises a plurality of convolutional layers and a plurality of fully-connected layers, the operations comprising generating an odd number of allowed levels of the term-independent preference index.

Assignments (6)
PATENT SECURITY AGREEMENT (FIRST LIEN) Recorded Sep 29, 2022
From: YAHOO ASSETS LLC
To: ROYAL BANK OF CANADA, AS COLLATERAL AGENT
Reel/Frame 061571/0773 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 16, 2021
From: YAHOO AD TECH LLC (FORMERLY VERIZON MEDIA INC.)
To: YAHOO ASSETS LLC
Reel/Frame 058982/0282 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 26, 2020
From: OATH INC.
To: VERIZON MEDIA INC.
Reel/Frame 054258/0635 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 2, 2018
From: YAHOO HOLDINGS, INC.
To: OATH INC.
Reel/Frame 045240/0310 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 23, 2017
From: YAHOO! INC.
To: YAHOO HOLDINGS, INC.
Reel/Frame 042963/0211 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 20, 2017
From: CETINTAS, SULEYMAN; LEE, KUANG-CHIH; LI, JIA
To: YAHOO! INC.
Reel/Frame 041647/0175 →
Continuity (2)
Continuation 14579998 · Dec 22, 2014
Related Publication 20170193336A1 · Jul 6, 2017