Techniques for templated messages

1. A computer-implemented method, comprising:

receiving a templated-message package in a messaging thread at a client device, the templated-message package comprising a message-template identifier and one or more parameters, the one or more parameters including a region-specific localization parameter specifying one or more region-specific localizations, the templated-message package received from an enterprise entity;

retrieving a message template based on the message-template identifier;

generating a templated message based on the retrieved message template and the one or more parameters the templated message comprising one or more prefilled responses;

displaying the templated message in the messaging thread;

receiving a user selection of one of the one or more prefilled responses; and

responding to the template-message package with a prefilled-response package, the prefilled-response package comprising the message-template identifier and a prefilled-response identifier for the user-selected prefilled response.

2. The method of claim 1 , the templated-message package comprising a template-namespace identifier, further comprising:

determining that the message template is not resident on the client device;

sending a template-pack request to a template server, the template-pack request comprising the template-namespace identifier;

receiving a template pack in response to the template-pack request from the template server; and

retrieving the message template from the template pack based on the message-template identifier.

3. The method of claim 2 , the client device associated with a preferred-language setting, the preferred-language setting comprising one or more preferred languages, the template-pack request comprising the preferred-language setting, the received template pack comprising two or more message templates using one of the one or more preferred languages.

4. The method of claim 1 , the one or more region-specific localizations comprising one or more of a currency parameter, a date parameter, and a time parameter.

5. The method of claim 1 , the templated-message package sent by an enterprise entity, the enterprise entity identified by a phone number, further comprising:

receiving a verified-name package from a messaging system identifying a verified-name for the enterprise entity based on the phone number.

6. The method of claim 1 , the templated-message package received in response to a communication initiation by the client device, the communication initiation initiated based on a resource indicator comprising a phone number for the enterprise entity.

7. A client device, comprising:

a processor; and

a non-transitory, computer-readable storage medium comprising instructions that, when executed by the processor, case the processor to:

receive a templated-message package in a messaging thread at the client device, the templated-message package comprising a message-template identifier and one or more parameters, the one or more parameters includes a region-specific localization parameter specifying one or more region-specific localizations, the templated-message package received from an enterprise entity;

retrieve a message template based on the message-template identifier; and

generate a templated message based on the retrieved message template and the one or more parameters, the template message comprising one or more prefilled responses;

receive a user selection of one of the one or more prefilled responses;

display the templated message in the messaging thread; and

respond to the template-message package with a prefilled-response package, the prefilled-response package comprising the message-template identifier and a prefilled-response identifier for the user-selected prefilled response.

8. The client device of claim 7 , the templated-message package comprising a template-namespace identifier, the client device associated with a preferred-language setting, the preferred-language setting comprising one or more preferred languages, further comprising:

the messaging component operative to:

determine that the message template is not resident on the client device;

send a template-pack request to a template server, the template-pack request comprising the template-namespace identifier, the template-pack request comprising the preferred-language setting;

receive a template pack in response to the template-pack request from the template server, the received template pack comprising two or more message templates using one of the one or more preferred languages; and retrieve the message template from the template pack based on the message-template identifier.

9. The client device of claim 7 , the one or more region-specific localizations comprising one or more of a currency parameter, a date parameter, and a time parameter.

10. The client device of claim 7 , further comprising:

the messaging component operative to receive a verified-name package from a messaging system identifying a verified-name for the enterprise entity based on a phone number.

11. The client device of claim 7 , the templated-message package received in response to a communication initiation by the client device, the communication initiation initiated based on a resource indicator comprising a phone number for the enterprise entity.

12. A non-transitory computer-readable storage medium including instructions that, when executed by processor circuitry, cause a system to:

receive a templated-message package in a messaging thread at a client device, the templated-message package comprising a message-template identifier and one or more parameters, the one or more parameters includes a region-specific localization parameter specifying one or more region-specific localizations, the templated-message package received from an enterprise entity;

retrieve a message template based on the message-template identifier;

generate a templated message based on the retrieved message template and the one or more parameters, the templated message comprising one or more prefilled responses;

display the templated message in the messaging thread;

receive a user selection of one of the one or more prefilled responses; and

respond to the template-message package with the prefilled-response package, the prefilled-response package comprising the message-template identifier and a prefilled-response identifier for the user-selected prefilled response.

13. The medium of claim 12 , the templated-message package comprising a template-namespace identifier, comprising further instructions that, when executed, cause the system to:

determine that the message template is not resident on the client device;

send a template-pack request to a template server, the template-pack request comprising the template-namespace identifier;

receive a template pack in response to the template-pack request from the template server; and

retrieve the message template from the template pack based on the message-template identifier.

14. The medium of claim 12 , the client device associated with a preferred-language setting, the preferred-language setting comprising one or more preferred languages, the template pack request comprising the preferred-language setting, the received template pack comprising two or more message templates using one of the one or more preferred languages.

15. The medium of claim 12 , the one or more region-specific localizations comprising one or more of a currency parameter, a date parameter, and the time parameter.

16. The medium of claim 12 , the templated-message package sent by an enterprise entity, the enterprise entity identified by a phone number, comprising further instructions that, when executed, cause the system to:

receive a verified-name package from a messaging system identifying a verified-name for the enterprise entity based on the phone number.

17. The medium of claim 12 , the templated-message package received in response to a communication initiation by the client device, the communication initiation initiated based on a resource indicator comprising a phone number for the enterprise entity.