INFORMATION PRESENTATION METHOD, APPARATUS, AND SYSTEM BASED ON ELECTRONIC WAYBILL

1 . A method for displaying information on an electronic waybill, comprising:

obtaining attribute information of order information according to the order information;

based on characteristic information of at least one of an order receiver or an order provider in the attribute information, filtering out, in a preset information system, presentation information corresponding to at least one of the order receiver or the order provider, wherein the presentation information is related to the attribute information; and

displaying the presentation information on an electronic waybill.

2 . The method for displaying information on an electronic waybill according to claim 1 , further comprising:

obtaining a waybill number of the order information according to the order information; and

displaying the waybill number on the electronic waybill.

3 . The method for displaying information on an electronic waybill according to claim 1 , wherein the filtering out, in a preset information system, presentation information corresponding to the order receiver or the order provider comprises:

filtering out, in the preset information system, two or more pieces of candidate information corresponding to the attribute information;

ranking the two or more pieces of candidate information in a preset priority ranking manner; and

using candidate information ranking high as the presentation information.

4 . The method for displaying information on an electronic waybill according to claim 1 , wherein the attribute information comprises one or more pieces of the following information: order source information, provider attribute information, receiver attribute information, product category information, receiver address information, or provider address information.

5 . The method for displaying information on an electronic waybill according to claim 1 , wherein the obtaining attribute information of order information according to the order information comprises:

receiving the order information from an order system; and

obtaining the attribute information from an order platform according to the order information.

6 . The method for displaying information on an electronic waybill according to claim 1 , wherein the presentation information comprises a combination of one or more pieces of the following information: channel presentation information, provider presentation information, receiver presentation information, product category presentation information, industrial chain presentation information, or receiver location presentation information.

7 . The method for displaying information on an electronic waybill according to claim 6 , wherein the filtering out, in a preset information system, presentation information corresponding to the order receiver or the order provider comprises:

determining whether there are candidate information corresponding to at least one of the order receiver or the order provider in the attribute information exists in the preset information system; and

if yes, ranking the candidate information in a preset manner; and

obtaining information ranking high in the candidate information as the presentation information.

8 . The method for displaying information on an electronic waybill according to claim 7 , wherein the preset manner comprises one or more of the following manners: a preset priority ranking manner, a preset stochastic ranking manner, a preset weight selection manner, or a preset time-based selection manner.

9 . The method for displaying information on an electronic waybill according to claim 8 , wherein the preset manner is the preset time-based selection manner, and the time-based selection manner is a season-based selection manner.

10 . The method for displaying information on an electronic waybill according to claim 6 , wherein the presentation information is the channel presentation information, and the channel presentation information comprises order and channel presentation information.

11 . The method for displaying information on an electronic waybill according to claim 6 , wherein the presentation information is the provider presentation information, which includes provider-related information.

12 . The method for displaying information on an electronic waybill according to claim 6 , wherein the presentation information is the receiver presentation information, which includes receiver-related information.

13 . The method for displaying information on an electronic waybill according to claim 12 , wherein the receiver presentation information comprises one or more pieces of the following information: information on selection or browsing of products by the receiver, information on browsing on a related platform by the receiver, or information on basic information of the receiver.

14 . The method for displaying information on an electronic waybill according to claim 6 , the presentation information is the product category presentation information, and the product category presentation information comprises information on products of corresponding categories or of similar categories.

15 . The method for displaying information on an electronic waybill according to claim 6 , wherein the presentation information is the industrial chain presentation information, and the industrial chain presentation information comprises presentation information corresponding to an upstream or downstream of an industrial chain.

16 . The method for displaying information on an electronic waybill according to claim 6 , wherein the presentation information is the receiver location presentation information, and the receiver location presentation information comprises an address of a location in which the receiver is located and information on a geographical region corresponding to the address.

17 . The information presentation method based on an electronic waybill according to claim 1 , wherein the displaying the presentation information on an electronic waybill comprises:

displaying the presentation information on the electronic waybill in one or more of the following manners: a two-dimensional code display manner, an icon display manner, an indicative picture display manner, or a bar code display manner.

18 . An apparatus for displaying information on an electronic waybill, comprising:

an attribute information obtaining unit, configured to obtain attribute information of order information according to the order information;

a presentation information obtaining unit, configured to filter out, in a preset information system, based on characteristic information of at least one of an order receiver or an order provider in the attribute information, presentation information corresponding to at least one of the order receiver or the order provider, wherein the presentation information is related to the attribute information; and

a presentation information display unit, configured to display the presentation information on an electronic waybill.

19 . The apparatus for displaying information on an electronic waybill according to claim 18 , further comprising:

a waybill number obtaining unit, configured to obtain a waybill number of the order information according to the order information; and

a waybill number displaying unit, configured to display the waybill number on the electronic waybill.

20 . An information presentation system, comprising an electronic waybill server, an advertisement system, and an e-commerce order system, wherein

the e-commerce order system provides order information for the electronic waybill server;

the electronic waybill server obtains attribute information of order information according to the order information provided by the e-commerce order system;

the electronic waybill server filters out, in the advertisement system based on characteristic information of at least one of an order receiver or an order provider in the attribute information, presentation information corresponding to at least one of the order receiver or the order provider; and

the electronic waybill server outputs the presentation information to the e-commerce order system for displaying the presentation information on an electronic waybill in the e-commerce order system, wherein the presentation information is related to the attribute information.