IP Library Granted Patent US 10,902,752
Granted Patent B2
US 10,902,752 · App. 15/502,386 · Granted Jan 26, 2021

Label stiffener system for shelving and product displays

Inventor: David J. Shuey (Cleveland, OH)
Assignee: Avery Dennison Corporation
G09F3/204B32B7/06B32B7/12B32B7/14B32B27/08B32B27/283B32B27/30B32B27/32B32B27/36B32B27/365C09J7/201C09J7/22C09J7/38G09F3/10B32B2255/10B32B2255/26B32B2270/00B32B2519/00C09J121/00C09J157/06C09J2203/334C09J2301/162C09J2301/204C09J2301/302C09J2400/226C09J2421/00C09J2425/006C09J2433/00C09J2467/006C09J2469/006C09J2483/005G09F2003/0241G09F2003/0248
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Quick Facts
Patent No.
US 10,902,752
App. No.
15/502,386
Granted
Jan 26, 2021
Kind
B2
Abstract

Stiffening assemblies for use with labels or shelf label channels are described. The stiffening assemblies can be incorporated with one or more labels and provided so as to be conveniently used with shelf label channels or other point-of-sale displays.

Claims (38)

1. A label stiffener system comprising:

a first support defining a front face and a rear face;

a second support defining a front face and a rear face;

a layer of a first adhesive disposed between the first and the second support; and

a patterned region of a second adhesive disposed on the front face of the first support;

wherein the first support and the second support provide rigidity and stability for retaining one or more labels with a label channel or other display.

2. The stiffener system of claim 1 further comprising:

a layer of a release material disposed on the rear face of the second support.

3. The stiffener system of claim 1 wherein at least one of the first support and the second support includes a polymeric material.

4. The stiffener system of claim 3 wherein the polymeric material is selected from the group consisting of polyvinyl chloride, polyolefins, polyethylene terephthalate, polycarbonate, polystyrene, and combinations thereof.

5. The stiffener system of claim 1 wherein each of the first support and the second support has a thickness within a range of from 1 mil to 7 mil.

6. The stiffener system of claim 1 wherein both of the first adhesive and the second adhesive are pressure sensitive adhesives.

7. The stiffener system of claim 2 wherein the release material includes a silicone release agent.

8. The stiffener system of claim 1 , where in the layer of the first adhesive is an acrylic adhesive.

9. The stiffener system of- claim 1 , wherein the second adhesive is a hybrid acrylic adhesive.

10. The stiffener system of claim 1 , wherein the second adhesive is a rubber based adhesive.

11. A combined label and stiffener system comprising:

a label; and

a stiffener system including (i) a first support defining a front face and a rear face, (ii) a second support defining a front face and a rear face, (iii) a layer of a first adhesive disposed between the first and the second support, and (iv) a patterned region of a second adhesive disposed on the front face of the first support, wherein the first support and the second support provide rigidity and stability for retaining one or more labels with a label channel or other display;

wherein the label is adhered to the patterned region of the second adhesive of the stiffener system.

12. The combined label and stiffener system of claim 11 further comprising:

a layer of a release material disposed on the rear face of the second support.

13. The combined label and stiffener system of claim 11 wherein at least one of the first support and the second support includes a polymeric material.

14. The combined label and stiffener system of claim 13 wherein the polymeric material is selected from the group consisting of polyvinyl chloride, polyolefins, polyethylene terephthalate, polycarbonate, polystyrene, and combinations thereof.

15. The combined label and stiffener system of claim 11 wherein each of the first support and the second support has a thickness within a range of from 1 mil to 7 mil.

16. The combined label and stiffener system of claim 11 wherein both of the first adhesive and the second adhesive are pressure sensitive adhesives.

17. The combined label and stiffener system of claim 11 wherein the release material includes a silicone release agent.

18. The combined label and stiffener system of claim 11 , where in the layer of the first adhesive is an acrylic adhesive.

19. The combined label and stiffener system of claim 11 , wherein the second adhesive is a hybrid acrylic adhesive.

20. The combined label and stiffener system of claim 11 , wherein the second adhesive is a rubber based adhesive.

21. A method for affixing a label to a label channel, the method comprising:

providing a label;

providing a label channel defining a receiving region;

providing a stiffener system including (i) a first support defining a front face and a rear face, (ii) a second support defining a front face and a rear face, (iii) a layer of a first adhesive disposed between the first and the second support, and (iv) a patterned region of a second adhesive disposed on the front face of the first support, wherein the first support and the second support provide rigidity and stability for retaining the label with the label channel;

adhering the label to the patterned region of the second adhesive of the stiffener system;

inserting the stiffener system in the receiving region of the label channel, thereby affixing the label to the label channel.

22. The method of claim 21 wherein the inserting is performed prior to the adhering.

23. The method of claim 21 wherein the inserting is performed after the adhering.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 16, 2025
From: AVERY DENNISON CORPORATION
To: AVERY DENNISON RETAIL INFORMATION SERVICES LLC
Reel/Frame 070858/0045 →
CHANGE OF CORPORATE ADDRESS Recorded Mar 6, 2024
From: AVERY DENNISON CORPORATION
To: AVERY DENNISON CORPORATION
Reel/Frame 066819/0130 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 21, 2017
From: SHUEY, DAVID J.
To: AVERY DENNISON CORPORATION
Reel/Frame 042088/0279 →
Continuity (3)
Provisional Application 62141943 · Apr 2, 2015
Provisional Application 62038910 · Aug 19, 2014
Related Publication 20170221391A1 · Aug 3, 2017