Method of and system for processing an electronic message destined for an electronic device

1. A method of processing an incoming electronic message destined to an application associated with a user, the user being associated with a first electronic device and a second electronic device, both the first electronic device and the second electronic device executing at least one instance of the application, the method being executable at a server being responsible for handling incoming electronic messages for the application, the method comprising:

receiving, by the server, the incoming electronic message destined for the user;

based on a message type of the incoming electronic message, determining a delivery preference parameter associated with the user, the delivery preference parameter being indicative of user past-behaviour indicative of which one of the first electronic device and the second electronic device the user is more likely to process the incoming electronic message of the message type;

based on the delivery preference parameter, determining, by the server, a specific one of the first electronic device and the second electronic device that is associated with a highest one of the delivery preference parameter, the at least one instance of the application of the specific one being a first instance of the application and a second instance of the application, both the first instance and the second instance being executed by the specific one, both the first instance and the second instance being capable of receiving the incoming electronic message;

based on the delivery preference parameter, determining, by the server, a specific one of the first instance of the application and the second instance of the application the user is more likely to use to process the incoming electronic message;

generating, by the server, a user-notification associated with the incoming electronic message;

transmitting, by the server, via the communication network the user-notification to the specific one of the first instance of the application and the second instance of the application; and

responsive to an absence of an action in response to the user-notification, transmitting, by the server, a copy of the user-notification to an other one of the first instance of the application and the second instance of the application, the absence of the action being determined in response to a lapse of a pre-determined period of time without the action in response to the user-notification.

2. The method of claim 1 , wherein the user-notification is an active user notification comprising (i) the incoming message and (ii) a trigger operable to cause the electronic device to provide a notification of the incoming message to the user.

3. The method of claim 2 , wherein the notification is at least one of a visual notification and an audible notification.

4. The method of claim 1 , further comprising maintaining, by the server, a log of the user past-behaviour.

5. The method of claim 1 , wherein the copy of the user-notification is of the same type as the user-notification.

6. The method of claim 5 , wherein both the user-notification and the copy of the user notification comprise (i) the incoming electronic message and (ii) a trigger operable to cause the electronic device to provide a notification of the incoming electronic message to the user.

7. The method of claim 1 , wherein the copy of the user-notification is of a different type as the user-notification.

8. The method of claim 7 , wherein the user-notification is an active user notification comprising (i) the incoming electronic message and (ii) a trigger operable to cause the electronic device to provide a notification of the incoming electronic message to the user and the copy of the user-notification is a passive user notification comprising (i) the incoming electronic message for background uploading to the application.

9. The method of claim 1 , the method further comprising:

responsive to an absence of an action in response to the user-notification transmitted to the other one of the first instance of the application and the second instance of the application, transmitting, by the server, a copy of the user-notification to an other one of the first electronic device and the second electronic device.

10. The method of claim 9 , wherein:

the absence of an action is determined solely based on lack of action on the specific one of the first instance of the application and the second instance of the application and the other one of the first instance of the application and the second instance of the application executed on the specific one of the first electronic device and the second electronic device.

11. The method of claim 9 , wherein:

the absence of an action is determined based on lack of action on both the specific one of the first instance of the application and the second instance of the application and the other one of the specific one of the first instance of the application and the second instance of the application executed on the specific one of the first electronic device and the second electronic device and a third instance of the application executed on the other one of the first electronic device and the second electronic device.

12. A server comprising:

a communication interface for communication with an electronic device via a communication network,

a processor operationally connected with the communication interface, the processor configured to process an incoming electronic message destined to an application associated with a user, the user being associated with a first electronic device and a second electronic device, both the first electronic device and the second electronic device executing at least one instance of the application, the processor being further configures to:

receive the incoming electronic message destined for the user;

based on a message type of the incoming electronic message, to determine a delivery preference parameter associated with the user, the delivery preference parameter being indicative of user past-behaviour indicative of which one of the first electronic device and the second electronic device the user is more likely to process the incoming electronic message of the message type, the at least one instance of the application of the specific one being a first instance of the application and a second instance of the application, both the first instance and the second instance being executed by the specific one, both the first instance and the second instance being capable of receiving the incoming electronic message;

based on the delivery preference parameter, determining, by the server, a specific one of the first instance of the application and the second instance of the application the user is more likely to use to process the incoming electronic message;

based on the delivery preference parameter, to determine a specific one of the first electronic device and the second electronic device that is associated with a highest one of the delivery preference parameter;

generate a user-notification associated with the incoming electronic message;

transmit, via the communication interface, the user-notification to the specific one of the first instance of the application and the second instance of the application; and

responsive to an absence of an action in response to the user-notification, transmit a copy of the user-notification to an other one of the first instance of the application and the second instance of the application, the absence of the action being determined in response to a lapse of a pre-determined period of time without the action in response to the user-notification.

13. The server of claim 12 , wherein the user-notification is an active user notification comprising (i) the incoming message and (ii) a trigger operable to cause the electronic device to provide a notification of the incoming message to the user.

14. The server of claim 13 , wherein the notification is at least one of a visual notification and an audible notification.

15. The server of claim 12 , the processor being further operable to maintain a log of the user past-behaviour.

16. The server of claim 12 , wherein the copy of the user-notification is of the same type as the user-notification.