Systems and methods for measuring mobile advertisement effectiveness
Systems and/or methods for determining effectiveness of advertisements using devices and/or beacons and/or tags. A mobile device may send a request to an advertisement server. In response to the request, the mobile device may receive, from the advertisement server, an advertisement, an advertisement identifier, and a location identifier. Hie advertisement identifier and the location identifier may be associated with the advertisement. The mobile device may store one or more of the advertisement, the advertisement identifier, or the location identifier. The mobile device may scan (e.g., periodically scan) and/or receive a radio identifier. The radio identifier may be received via a short range signal. A watchdog component (e.g., a watchdog function), running on the mobile device may compare the received radio identifier with the location identifier. If the received radio identifier matches the location identifier, the watchdog function may send a message to the advertisement server.
1. A method for determining advertisement effectiveness, the method comprising:
a mobile device sending an advertisement request to an advertisement server, wherein the advertisement request comprises an advertisement identifier associated with an advertisement;
the mobile device receiving from the advertisement server, the advertisement, the advertisement identifier and a location identifier associated with the advertisement;
the mobile device storing the advertisement, the advertisement identifier associated with the advertisement and the location identifier associated with the advertisement;
the mobile device displaying the stored advertisement to a user;
a watchdog component on the mobile device periodically scanning for a radio identifier that is associated with the stored advertisement;
the mobile device receiving the radio identifier, wherein the radio identifier is received locally via a short range signal;
the watchdog component on the mobile device comparing the radio identifier received locally via the short range signal with the stored location identifier associated with the stored advertisement that was displayed to the user; and
on a condition the stored location identifier associated with the stored advertisement that was displayed to the user matches with the radio identifier received locally via the short range signal, the watchdog component sending a message to the advertisement server, wherein the message indicates the stored location identifier associated with the stored advertisement that was displayed to the user and the stored advertisement identifier associated with the stored advertisement.
2. The method of claim 1 , further comprising storing a first timestamp based on when the stored advertisement is displayed to the user.
3. The method of claim 2 , further comprising:
storing a second timestamp based on when the locally received radio identifier matches the stored location identifier; and
sending the first timestamp and the second timestamp to the advertisement server when the locally received radio identifier matches the stored location identifier.
4. The method of claim 1 , wherein the advertisement request further comprises one or more of an application identifier, context information associated with an application, one or more global positioning system (GPS) coordinates, or application state information.
5. The method of claim 1 , wherein the watchdog component is initiated based on a radio frequency identification (RFID).
6. The method of claim 1 , further comprising presenting to the user an address or a map related to a location associated with the stored advertisement, wherein the location is associated with the stored location identifier.
7. The method of claim 1 , wherein the radio identifier received locally comprises one or more of a service set identifier (SSID), a Bluetooth identifier (BT ID), a near field communication (NFC) tag identifier, or a radio frequency identification (RFID) identifier.
8. A mobile device associated with determining advertisement effectiveness, the mobile device comprising:
a display unit; and
a processor configured to at least:
send an advertisement request to an advertisement server, wherein the advertisement request comprises an advertisement identifier associated with an advertisement;
receive from the advertisement server, a response comprising the advertisement, the advertisement identifier and a location identifier associated with the advertisement;
store the advertisement, the advertisement identifier associated with the advertisement and the location identifier associated with the advertisement;
display the stored advertisement on the display unit;
the mobile device having a watchdog component configured to periodically scan for a radio identifier associated with the stored advertisement;
the processor configured to receive the radio identifier, wherein the radio identifier is received locally via a short range signal; and
the watchdog component further configured to:
compare the radio identifier received locally via the short range signal with the stored location identifier associated with the stored advertisement that was displayed to a user, and
on a condition the stored location identifier associated with the stored advertisement that was displayed on the display unit matches with the radio identifier received locally via the short range signal, send a message to the advertisement server, wherein the message indicates the stored location identifier associated with the stored advertisement that was displayed to the user, and the stored advertisement identifier associated with the stored advertisement.
9. The mobile device of claim 8 , wherein the processor is further configured to store a first timestamp based on when the stored advertisement is displayed to the user.
10. The mobile device of claim 9 , wherein the processor is further configured to:
store a second timestamp based on when the locally received radio identifier matches the stored location identifier; and
send the first timestamp and the second timestamp to the advertisement server when the locally received radio identifier matches the stored location identifier.
11. The mobile device of claim 8 , wherein the advertisement request further comprises one or more of an application identifier, context information associated with an application, one or more global positioning system (GPS) coordinates, or application state information.
12. The mobile device of claim 8 , wherein the watchdog component is initiated based on a radio frequency identification (RFID).
13. The mobile device of claim 8 , wherein the processor is further configured to present to the user an address or a map related to a location associated with the stored advertisement, wherein the location is associated with the stored location identifier.
14. The mobile device of claim 8 , wherein the radio identifier received locally comprises one or more of a service set identifier (SSID), a Bluetooth identifier (BT ID), a near field communication (NFC) tag identifier, or a radio frequency identification (RFID) identifier.