IP Library Granted Patent US 9,848,229
Granted Patent B2
US 9,848,229 · App. 15/582,221 · Granted Dec 19, 2017

Video advertisement overlay system and method

View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 9,848,229
App. No.
15/582,221
Granted
Dec 19, 2017
Kind
B2
Abstract

This disclosure relates system(s) and method(s) for overlaying functionalities, text, annotations, and/or features on video advertisements and content videos.

Claims (31)

1. A system comprising:

a hardware processor that is programmed to:

receive a request for a first video content item from a client device;

in response to the request for the first video content item, cause the client device to playback a second video content item in a video window; and

cause the client device to display an overlay element that is positioned over the video window, wherein the overlay element includes a thumbnail representation of the first video content item and a counter indicating when the overlay element will become selectable, and wherein in response to receiving a selection of the overlay element upon an expiration of the counter, the second video content item is skipped and the first video content item is played back.

2. The system of claim 1 , wherein the second video content item is a video advertisement associated with the first video content item.

3. The system of claim 1 , wherein the overlay element includes a representative image of the first video content item.

4. The system of claim 3 , wherein the hardware processor is further programmed to cause the representative image of the first video content item to be displayed after a predetermined portion of the second video content item has been played back.

5. The system of claim 3 , wherein the hardware processor is further programmed to cause the representative image of the first video content item to be displayed in accordance with a visual effect.

6. The system of claim 5 , wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds and wherein the hardware processor is further programmed to cause the visual effect to be adjusted based on a time remaining in the counter.

7. The system of claim 1 , wherein the overlay element is inhibited from being selected to skip the second video content item in response to determining that the counter has not expired.

8. A method comprising:

receiving, using a hardware processor, a request for a first video content item from a client device;

in response to the request for the first video content item, causing, using the hardware processor, the client device to playback a second video content item in a video window; and

causing, using the hardware processor, the client device to display an overlay element that is positioned over the video window, wherein the overlay element includes a thumbnail representation of the first video content item and a counter indicating when the overlay element will become selectable, and wherein, in response to receiving a selection of the overlay element upon an expiration of the counter, the second video content item is skipped and the first video content item is played back.

9. The method of claim 8 , wherein the second video content item is a video advertisement associated with the first video content item.

10. The method of claim 8 , wherein the overlay element includes a representative image of the first video content item.

11. The method of claim 10 , further comprising causing the representative image of the first video content item to be displayed after a predetermined portion of the second video content item has been played back.

12. The method of claim 10 , further comprising causing the representative image of the first video content item to be displayed in accordance with a visual effect.

13. The method of claim 12 , wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds and wherein the hardware processor is further programmed to cause the visual effect to be adjusted based on a time remaining in the counter.

14. The method of claim 8 , wherein the overlay element is inhibited from being selected to skip the second video content item in response to determining that the counter has not expired.

15. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method, the method comprising:

receiving a request for a first video content item from a client device;

in response to the request for the first video content item, causing the client device to playback a second video content item in a video window; and

causing the client device to display an overlay element that is positioned over the video window, wherein the overlay element includes a thumbnail representation of the first video content item and a counter indicating when the overlay element will become selectable, and wherein, in response to receiving a selection of the overlay element upon an expiration of the counter, the second video content item is skipped and the first video content item is played back.

16. The non-transitory computer-readable medium of claim 15 , wherein the second video content item is a video advertisement associated with the first video content item.

17. The non-transitory computer-readable medium of claim 15 , wherein the overlay element includes a representative image of the first video content item.

18. The non-transitory computer-readable medium of claim 17 , wherein the method further comprises causing the representative image of the first video content item to be displayed after a predetermined portion of the second video content item has been played back.

19. The non-transitory computer-readable medium of claim 17 , wherein the method further comprises causing the representative image of the first video content item to be displayed in accordance with a visual effect.

20. The non-transitory computer-readable medium of claim 19 , wherein the visual effect comprises causing the representative image of the first video content item to fade in as the counter proceeds and wherein the hardware processor is further programmed to cause the visual effect to be adjusted based on a time remaining in the counter.

21. The non-transitory computer-readable medium of claim 15 , wherein the overlay element is inhibited from being selected to skip the second video content item in response to determining that the counter has not expired.

Assignments (1)
CHANGE OF NAME Recorded Dec 5, 2017
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 044695/0115 →