IP Library Granted Patent US 10,115,126
Granted Patent B1
US 10,115,126 · App. 15/582,512 · Granted Oct 30, 2018

Leveraging geographic positions of mobile devices at a locale

Inventors: Brian Gabriel Nash (Seattle, WA); Andrew Hoy Stein (Carlsbad, CA)
Assignee: SPLUNK, INC.
G06Q30/0246G01S5/0252G06Q30/0205H04W4/02G06Q20/20
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Quick Facts
Patent No.
US 10,115,126
App. No.
15/582,512
Granted
Oct 30, 2018
Kind
B1
Abstract

Embodiments are disclosed for a method that may include accessing events in a field-searchable data store. The events may include raw machine data associated with a timestamp. The raw machine data may represent interactions between a mobile device and one or more network devices at a locale. The method may further include determining, based on the interactions, one or more geographic positions of the mobile device, and calculating a metric for the locale using the geographic positions.

Claims (92)

1. A method, comprising:

accessing a plurality of events in a field-searchable data store, the plurality of events comprising raw machine data associated with a timestamp, the raw machine data representing a plurality of interactions between a mobile device and at least one network device at a locale;

determining, based on the plurality of interactions, at least one geographic position of the mobile device;

correlating the at least one geographic position and at least one time interval determined from the plurality of interactions to obtain at least one correlation, the at least one correlation comprising a first correlation of a first geographic position and a first time interval;

identifying the first correlation as an anomaly; and

excluding, in response to identifying the first correlation as an anomaly, the first correlation from the at least one correlation.

2. The method of claim 1 , further comprising:

calculating a metric for the locale using the at least one geographic position,

wherein the metric is a wait time in a line at a register at the locale.

3. The method of claim 1 , further comprising:

obtaining a sales transaction from a point-of-sale (POS) device at the locale; and

correlating the at least one geographic position and the at least one time interval determined from the plurality of interactions with the sales transaction.

4. The method of claim 1 , further comprising:

calculating a metric for the locale using the at least one geographic position;

obtaining a plurality of sales transactions from a POS device at the locale; and

correlating the at least one geographic position and the at least one time interval determined from the plurality of interactions with the plurality of sales transactions, wherein the metric is a walk-by conversion rate at the locale.

5. The method of claim 1 , further comprising:

calculating a metric for the locale using the at least one geographic position;

obtaining a plurality of sales transactions from a POS device at the locale;

correlating the at least one geographic position and the at least one time interval determined from the plurality of interactions with the plurality of sales transactions; and

determining, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions.

6. The method of claim 1 , further comprising:

calculating a metric for the locale using the at least one geographic position; and

predicting a value of the metric in a periodic time interval using a trend in previous values of the metric in the periodic time interval.

7. The method of claim 1 , further comprising:

calculating a metric for the locale using the at least one geographic position;

obtaining a plurality of sales transactions from a POS device at the locale;

correlating the at least one geographic position and the at least one time interval determined from the plurality of interactions with the plurality of sales transactions;

determining, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions; and

predicting, using the impact on the metric, a value of the metric in a periodic time interval using a trend in previous values of the metric in the periodic time interval.

8. The method of claim 1 , further comprising:

calculating a metric for the locale using the at least one geographic position;

obtaining a plurality of sales transactions from a POS device at the locale;

correlating the at least one geographic position and the at least one time interval determined from the plurality of interactions with the plurality of sales transactions;

determining, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions;

predicting, using the impact on the metric, a value of the metric in a periodic time interval using a trend in previous values of the metric in the periodic time interval; and

adjusting, in response to predicting the value of the metric, an operating parameter of the locale.

9. The method of claim 1 , further comprising:

obtaining sensor data from at least one sensor at the locale; and

correlating the at least one geographic position and the at least one time interval determined from the plurality of interactions with the sensor data.

10. The method of claim 1 , further comprising:

obtaining sensor data from at least one sensor at the locale; and

correlating the at least one geographic position and the at least one time interval determined from the plurality of interactions with the sensor data, wherein the metric is a spike in a size of walk-by traffic at the locale.

11. The method of claim 1 , wherein the at least one network device comprises a wireless access point.

12. The method of claim 1 , wherein the plurality of interactions comprises a request from the mobile device to connect to a network at the locale via the at least one network device.

13. A computer system, comprising:

a field-searchable data store comprising raw machine data associated with a timestamp, the raw machine data representing a plurality of interactions between a mobile device and at least one network device at a locale; and

circuitry configured to:

access the plurality of events;

determine, based on the plurality of interactions, at least one geographic position of the mobile device;

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions to obtain at least one correlation, the at least one correlation comprising a first correlation of a first geographic position and a first time interval;

identify the first correlation as an anomaly; and

exclude, in response to identifying the first correlation as an anomaly, the first correlation from the at least one correlation.

14. The system of claim 13 , wherein the circuitry is further configured to:

obtain a sales transaction from a point-of-sale (POS) device at the locale; and

correlate the at least one geographic position and the at least one time interval determined from the plurality of interactions with the sales transaction.

15. The system of claim 13 , wherein the circuitry is further configured to:

calculate a metric for the locale using the at least one geographic position;

obtain a plurality of sales transactions from a POS device at the locale;

correlate the at least one geographic position and the at least one time interval determined from the plurality of interactions with the plurality of sales transactions; and

determine, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions.

16. The system of claim 13 , wherein the circuitry is further configured to:

calculate a metric for the locale using the at least one geographic position;

obtain a plurality of sales transactions from a POS device at the locale;

correlate the at least one geographic position and the at least one time interval determined from the plurality of interactions with the plurality of sales transactions;

determine, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions; and

predict, using the impact on the metric, a value of the metric in a periodic time interval using a trend in previous values of the metric in the periodic time interval.

17. The system of claim 13 , wherein the circuitry is further configured to:

obtain sensor data from at least one sensor at the locale; and

correlate the at least one geographic position and the at least one time interval determined from the plurality of interactions with the sensor data.

18. The system of claim 13 , wherein the at least one network device comprises a wireless access point.

19. The system of claim 13 , wherein the plurality of interactions comprises a request from the mobile device to connect to a network at the locale via the at least one network device.

20. A non-transitory computer-readable medium comprising instructions, execution of which in a computer system causes the computer system to:

access a plurality of events in a field-searchable data store, the plurality of events comprising raw machine data associated with a timestamp, the raw machine data representing a plurality of interactions between a mobile device and at least one network device at a locale;

determine, based on the plurality of interactions, at least one geographic position of the mobile device;

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions to obtain at least one correlation, the at least one correlation comprising a first correlation of a first geographic position and a first time interval;

identify the first correlation as an anomaly; and

exclude, in response to identifying the first correlation as an anomaly, the first correlation from the at least one correlation.

21. The non-transitory computer-readable medium of claim 20 , wherein the instructions, upon execution, further cause the computer system to:

obtain a sales transaction from a point-of-sale (POS) device at the locale; and

correlate the at least one geographic position and the at least one time interval determined from the plurality of interactions with the sales transaction.

22. The non-transitory computer-readable medium of claim 20 , wherein the instructions, upon execution, further cause the computer system to:

calculate a metric for the locale using the at least one geographic position;

obtain a plurality of sales transactions from a POS device at the locale;

correlate the at least one geographic position and the at least one time interval determined from the plurality of interactions with the plurality of sales transactions;

determine, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions; and

predict, using the impact on the metric, a value of the metric in a periodic time interval using a trend in previous values of the metric in the periodic time interval.

23. The non-transitory computer-readable medium of claim 20 , wherein the instructions, upon execution, further cause the computer system to:

obtain sensor data from at least one sensor at the locale; and

correlate the at least one geographic position and the at least one time interval determined from the plurality of interactions with the sensor data.

24. The non-transitory computer-readable medium of claim 20 , wherein the at least one network device comprises a wireless access point.

25. The non-transitory computer-readable medium of claim 20 , wherein the plurality of interactions comprises a request from the mobile device to connect to a network at the locale via the at least one network device.

Assignments (5)
CHANGE OF NAME Recorded Jul 22, 2025
From: SPLUNK INC.
To: SPLUNK LLC
Reel/Frame 072170/0599 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 22, 2025
From: SPLUNK LLC
To: CISCO TECHNOLOGY, INC.
Reel/Frame 072173/0058 →
CHANGE OF NAME Recorded Jan 6, 2025
From: SPLUNK INC.
To: SPLUNK LLC
Reel/Frame 069825/0558 →
CORRECTIVE ASSIGNMENT TO CORRECT THE CORRECT NAME OF ASSIGNEE PREVIOUSLY RECORDED AT REEL: 045201 FRAME: 0682. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Dec 11, 2019
From: NASH, BRIAN GABRIEL; STEIN, ANDREW HOY
To: SPLUNK INC.
Reel/Frame 051258/0043 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 14, 2018
From: NASH, BRIAN GABRIEL; STEIN, ANDREW HOY
To: SPLUNK, INC
Reel/Frame 045201/0682 →
Cited By (1)
US 12,664,175