IP Library Granted Patent US 10,284,665
Granted Patent B2
US 10,284,665 · App. 15/588,245 · Granted May 7, 2019

Systems, methods, and apparatus to identify media devices

Inventor: Jan Besehanic (Tampa, FL)
Assignee: The Nielsen Company (US), LLC
H04L67/22H04H60/32H04L61/103H04L61/2015H04L61/2514
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Quick Facts
Patent No.
US 10,284,665
App. No.
15/588,245
Granted
May 7, 2019
Kind
B2
Abstract

Systems, methods, and apparatus to identify media devices are disclosed. An example method includes establishing a table of device identifiers and respective media access control (MAC) addresses corresponding to devices on a home network, the device identifiers provided by a panelist associated with the home network during a registration process. The home network is monitored for a network communication sent by a requesting device separate from a network communications monitor, the network communications monitor installed in the home network associated with a panelist home. A device identifier of the requesting device is identified from the table of device identifiers and respective MAC addresses based on a MAC address of the requesting device. In response to a failure to identify the device identifier, the panelist is prompted to provide the device identifier for the requesting device.

Claims (36)

1. A network communications monitor to identify a media device, the network communications monitor comprising:

a network communicator to connect to a home network associated with a panelist home, and monitor the home network for a network communication sent by a requesting device separate from the network communications monitor, the network communication having a destination other than the network communications monitor;

a communications processor to:

store, by executing an instruction with a processor, a table of device identifiers and respective media access control addresses corresponding to registered devices on the home network, the device identifiers provided by a panelist associated with the home network during a registration process;

in response to the network communicator detecting the network communication transmitted on the home network, attempt to identify a device identifier of the requesting device from the table of device identifiers and respective media access control addresses based on a media access control address of the requesting device; and

in response to a failure to identify the device identifier, prompt the panelist to provide a device identifier for the unidentified device; and

a communications data storer to:

store data identifying the network communication in association with at least one of the device identifier or the media access control address in a network communications data store when the device identifier is identified, and

store the data identifying the network communication in association with the media access control address when the device identifier is not identified.

2. The network communications monitor as described in claim 1 , further including a communications transmitter to transmit the data identifying the network communication to an audience measurement entity.

3. The network communications monitor as described in claim 1 , further including a device information receiver to receive an association of the media access control address and the device identifier.

4. The network communications monitor as described in claim 1 , wherein the communications processor is to identify the media access control address of the requesting device by using an address resolution protocol table.

5. A method of identifying a media presentation device, the method comprising:

establishing a table of device identifiers and respective media access control addresses corresponding to devices on a home network, the device identifiers provided by a panelist associated with the home network during a registration process;

monitoring, by executing an instruction with a processor of a network communications monitor, the home network for a network communication sent by a requesting device separate from the network communications monitor, the network communication having a destination other than the network communications monitor, the network communications monitor installed in the home network associated with a panelist home;

attempting to identify a device identifier of the requesting device from the table of device identifiers and respective media access control addresses based on a media access control address of the requesting device, the device identifier different from the media access control address;

in response to a failure to identify the device identifier, prompting, by executing an instruction with the processor, the panelist to provide the device identifier for the requesting device; and

transmitting data identifying the network communication and the device identifier to an audience measurement entity.

6. The method as described in claim 5 , wherein the identifying of the media access control address of the requesting device is performed using an address resolution protocol table.

7. The method as described in claim 5 , wherein the requesting device is associated with a local area network.

8. The method as described in claim 5 , further including attempting to identify at least one of a make or a model of the requesting device, wherein the prompting is to question the panelist concerning an addition of the requesting device having the at least one of the make or the model to the home network.

9. The method as described in claim 5 , further including storing the media access control address in association with the device identifier.

10. The method as described in claim 5 , further including, in response to the failure to identify the device identifier, storing data identifying the network communication in association with the media access control address.

11. The method as described in claim 5 , wherein the table of device identifiers and respective media access control addresses corresponding to devices on the home network is stored in a memory of the network communications monitor.

12. A tangible machine readable storage disk or storage device comprising instructions which, when executed, cause a network communications monitor to at least:

establish a table of device identifiers and respective media access control addresses corresponding to devices on a home network, the device identifiers provided by a panelist associated with the home network during a registration process;

monitor the home network for a network communication sent by a requesting device separate from the network communications monitor, the network communication having a destination other than the network communications monitor, the network communications monitor installed in the home network associated with a panelist home;

attempt to identify a device identifier of the requesting device from the table of device identifiers and respective media access control addresses based on a media access control address of the requesting device, the device identifier different from the media access control address;

in response to a failure to identify the device identifier, prompt the panelist to provide the device identifier for the requesting device; and

transmit data identifying the network communication and the device identifier to an audience measurement entity.

13. The tangible machine readable storage disk or storage device as described in claim 12 , wherein the identifying of the media access control address of the requesting device is performed using an address resolution protocol table.

14. The tangible machine readable storage disk or storage device as described in claim 12 , wherein the requesting device is associated with a local area network.

15. The tangible machine readable storage disk or storage device as described in claim 12 , wherein the instructions, when executed, further cause the network communications monitor to attempt to identify at least one of a make or a model of the requesting device, wherein the prompting is to question the panelist concerning an addition of the requesting device having the at least one of the make or the model to the home network.

16. The tangible machine readable storage disk or storage device as described in claim 12 , wherein the instructions, when executed, further cause the network communications monitor to store the media access control address in association with the device identifier.

17. The tangible machine readable storage disk or storage device as described in claim 12 , wherein the instructions, when executed, further cause the network communications monitor to, in response to the failure to identify the device identifier, store data identifying the network communication in association with the media access control address.

18. The tangible machine readable storage disk or storage device as described in claim 12 , wherein the instructions, when executed, further cause the network communications monitor to store the table of device identifiers and respective media access control addresses corresponding to devices on the home network in a memory of the network communications monitor.

Assignments (8)
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
SECURITY INTEREST Recorded May 8, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: ARES CAPITAL CORPORATION
Reel/Frame 063574/0632 →
SECURITY INTEREST Recorded Apr 28, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: CITIBANK, N.A.
Reel/Frame 063561/0381 →
SECURITY AGREEMENT Recorded Jan 31, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 063560/0547 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 15, 2017
From: BESEHANIC, JAN
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 042726/0312 →
Continuity (3)
Continuation 13931750 · Jun 28, 2013
Provisional Application 61814782 · Apr 22, 2013
Related Publication 20170244797A1 · Aug 24, 2017
Cited By (3)
US 12,301,534 US 12,393,579 US 12,683,877