IP Library Granted Patent US 10,148,541
Granted Patent B2
US 10,148,541 · App. 15/588,492 · Granted Dec 4, 2018

Location-based website hosting optimization

Inventors: James Carroll (Los Gatos, CA); Paul Bennett (Fremont, CA)
Assignee: Go Daddy Operating Company, LLC
H04L43/0876G06F17/3087G06Q10/067H04L61/1511H04L61/2007H04L67/02H04L67/1008H04L67/1021
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Quick Facts
Patent No.
US 10,148,541
App. No.
15/588,492
Granted
Dec 4, 2018
Kind
B2
Abstract

A hosting provider may host a website at a first hosting location based on initial business information received from a hosting customer, perhaps while the hosting customer created an account. The initial business information may include, as non-limiting examples, whether the business is a local or non-localized business, business addresses and/or registered domain names. A domain name, particularly if it resolves to the website, may be analyzed for incorporated words, spelling, characters and/or top-level domain that may point to, or be more commonly used in, one or more geographical regions. The website may be moved to a second location based on the initial business information combined with subsequently collected business information, such as, as non-limiting examples, updated address information, marketing campaigns aimed at particular locations and/or based on the originating location of traffic to the website.

Claims (40)

1. A method, comprising:

identifying, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on source locations of network traffic accessing a website, by:

identifying global positioning system coordinates for each of a plurality of Internet Protocol (IP) addresses associated with the network traffic accessing the website,

identifying a geographic center of the global positioning system coordinates, and

determining the first hosting location is a closest hosting location in the plurality of hosting locations to the geographic center; and

transmitting, by the hardware server, a user interface to a user recommending that at least a portion of the website be transferred to the first hosting location for hosting at the first hosting location.

2. The method of claim 1 , including:

receiving, by the hardware server and through the user interface, a message encoding an approval or a selection of the first hosting location in the first hosting location; and

transmitting, by the hardware server, at least a portion of the website to a second hardware server located in first hosting location.

3. The method of claim 1 , wherein:

the user interface includes a user selectable option to either move or replicate the at least a portion of the website to the first hosting location.

4. The method of claim 1 , wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer updated a customer account.

5. The method of claim 1 , wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer changed a business address in a customer account.

6. A method, comprising:

determining, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on a first business information in a customer record, by:

determining the first business information identifies a business mailing address,

identifying a geographic location of the business mailing address, and

determining the first hosting location is a closest hosting location in the plurality of hosting locations to the geographic location; and

hosting at least a portion of a content of a website associated with the customer record on one or more hosting servers at the first hosting location.

7. The method of claim 6 , including:

determining a second hosting location different from the first hosting location based, at least in part, on second business information in the customer record; and

hosting the at least a portion of the content of the website on a second one or more hosting servers at the second hosting location.

8. The method of claim 7 , wherein the second hosting location is based, at least in part, on information received when a hosting customer updated the customer record.

9. The method of claim 7 , wherein the second hosting location is based, at least in part, on information received when a hosting customer changed a business address in the second business information.

10. The method of claim 7 , wherein the second business information identifies a location of a plurality of customers of a business of a hosting customer.

11. The method of claim 7 , wherein the second hosting location is based, at least in part, on a new marketing campaign for a hosting customer aimed at a plurality of customers that reside closer to the second hosting location than the first hosting location.

12. The method of claim 6 , wherein first hosting location is based, at least in part, on a top level domain of a domain name registered by a hosting customer.

13. A system, comprising:

a server computer including a processor configured to perform the steps of:

identifying, by a hardware server, a first hosting location from a plurality of hosting locations based, at least in part, on source locations of network traffic accessing a website, by:

identifying global positioning system coordinates for each of a plurality of Internet Protocol (IP) addresses associated with the network traffic accessing the website,

identifying a geographic center of the global positioning system coordinates, and

determining the first hosting location is a closest hosting location in the plurality of hosting locations to the geographic center; and

transmitting, by the hardware server, a user interface to a user recommending that at least a portion of the website be transferred to the first hosting location.

14. The system of claim 13 , wherein the processor is configured to perform the steps of:

receiving, by the hardware server and through the user interface, a message encoding an approval or a selection of the first hosting location in the first hosting location; and

transmitting, by the hardware server, at least a portion of the website to a second hardware server located in first hosting location.

15. The system of claim 13 , wherein:

the user interface includes a user selectable option to either move or replicate the at least a portion of the website to the first hosting location.

16. The system of claim 13 , wherein identifying the first hosting location is based, at least in part, on information received when a hosting customer updated a customer account.

Assignments (3)
SECURITY AGREEMENT Recorded Feb 17, 2023
From: GO DADDY OPERATING COMPANY, LLC; GD FINANCE CO, LLC; GODADDY MEDIA TEMPLE INC.; GODADDY.COM, LLC; LANTIRN INCORPORATED; POYNT, LLC
To: ROYAL BANK OF CANADA
Reel/Frame 062782/0489 →
SECURITY AGREEMENT Recorded Oct 12, 2020
From: GO DADDY OPERATING COMPANY, LLC; GD FINANCE CO., INC.
To: BARCLAYS BANK PLC
Reel/Frame 054045/0829 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 5, 2017
From: CARROLL, JAMES; BENNETT, PAUL
To: GO DADDY OPERATING COMPANY, LLC
Reel/Frame 042260/0933 →
Continuity (3)
Continuation 15136420 · Apr 22, 2016
Continuation 14254776 · Apr 16, 2014
Related Publication 20170244624A1 · Aug 24, 2017