IP Library Granted Patent US 9,875,598
Granted Patent B2
US 9,875,598 · App. 15/589,742 · Granted Jan 23, 2018

System and method for augmenting content

Inventors: Martin S. Lyons (Henderson, NV); Bryan M. Kelly (Alamo, CA)
Assignee: Bally Gaming, Inc.
G07F17/3206G07F17/3211G07F17/3225G07F17/3244
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Quick Facts
Patent No.
US 9,875,598
App. No.
15/589,742
Granted
Jan 23, 2018
Kind
B2
Abstract

Disclosed is a method and system involving augmenting content. The system includes context-sensitive augmenting options that are conveniently presented to a player. Promotion of time sensitive propositions is presented to both simplify the content augmenting experience and provide a better targeted experience.

Claims (28)

1. A system for augmenting content, comprising:

a player focus determination component that includes an accelerometer and a camera that is oriented to capture broad and micro movements associated with a player focus, wherein the player focus determination component tracks and analyzes player movement and orientation;

an active content determination component that includes a memory device and a time-stamped circular buffer of limited duration that is employed to check and store digital fingerprints of active events, wherein the active content determination component compares an digital fingerprint of an active event being focused upon by the player to the stored digital fingerprints of active events to identify the active event being focused upon by the player; and

a display for presenting content options relevant to the active event being focused upon by the player that was identified by the active content determination component.

2. The system of claim 1 , further comprising a player locator identification component.

3. The system of claim 1 , further comprising a mobile sensor that reflects player movement.

4. The system of claim 1 , further comprising a camera input that indicates a general view being taken by a player.

5. The system of claim 1 , further comprising a network protocol that permits networked devices to identify each other.

6. The system of claim 1 , further comprising augmented glasses that assist in active content determination.

7. The system of claim 1 , further comprising simultaneous location and mapping of points on multiple displays in a casino.

8. The system of claim 1 , further comprising a tracking component that tracks TV station logos.

9. A method for augmenting content, comprising:

determining, using an accelerometer, a player focus to identify an event being viewed by the player;

capturing, using a camera, broad and micro movements associated with a player focus which enables tracking and analyzing of player movement and orientation using a time-stamped circular buffer of limited duration that is employed to check and store digital fingerprints of active events;

determining an active content on a display being focused upon by the player by comparing a digital fingerprint of an active event being focused upon by the player to the stored digital fingerprints of active events to identify the active event being focused upon by the player; and

displaying content options on a mobile display relevant to the identified active content being focused upon by the player.

10. The method of claim 9 , further comprising locating a player position.

11. The method of claim 9 , further comprising tracking player movement.

12. The method of claim 9 , further comprising employing a camera to indicate a general view being taken by a player.

13. The method of claim 9 , further comprising transmitting a digital fingerprint of the active content to an active content determination module.

14. The method of claim 9 , further comprising identifying one networked device to identify another device.

15. The method of claim 9 , further comprising employing augmented glasses to facilitate determining active content.

16. The method of claim 9 , further comprising simultaneous location and mapping of points on multiple displays of a casino.

17. The method of claim 9 , further comprising tracking logos presented on a TV.

18. A system for augmenting content, comprising:

a player focus determination component that includes an accelerometer, wherein the player focus determination component further includes a camera that is oriented to capture broad and micro movements associated with a player focus, wherein the player focus determination component tracks and analyzes player movement and orientation;

an active content determination component that includes a memory device and a time-stamped circular buffer of limited duration that is employed to check and store video fingerprints of active events, wherein the active content determination component compares an video fingerprint of an active event being focused upon by the player to the stored video fingerprints of active events to identify the active event being focused upon by the player; and

a display for presenting wagering options relevant to the active event being focused upon by the player that was identified by the active content determination component.

Assignments (7)
SECURITY AGREEMENT Recorded May 23, 2025
From: LNW GAMING, INC.
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 071340/0404 →
SECURITY AGREEMENT Recorded Feb 28, 2025
From: LNW GAMING, INC.
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 070365/0460 →
CHANGE OF NAME Recorded Feb 7, 2023
From: SG GAMING, INC.
To: LNW GAMING, INC.
Reel/Frame 062669/0341 →
CHANGE OF NAME Recorded Jan 18, 2020
From: BALLY GAMING, INC.
To: SG GAMING, INC.
Reel/Frame 051641/0820 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 19, 2018
From: LYONS, MARTIN S.; KELLY, BRYAN M.
To: BALLY GAMING, INC.
Reel/Frame 047816/0824 →
SECURITY AGREEMENT Recorded Apr 11, 2018
From: SCIENTIFIC GAMES INTERNATIONAL, INC.; BALLY GAMING, INC.
To: DEUTSCHE BANK TRUST COMPANY AMERICAS, AS COLLATERAL AGENT
Reel/Frame 045909/0513 →
SECURITY AGREEMENT Recorded Dec 15, 2017
From: SCIENTIFIC GAMES INTERNATIONAL, INC.; BALLY GAMING, INC.
To: DEUTSCHE BANK TRUST COMPANY AMERICAS, AS COLLATERAL AGENT
Reel/Frame 044889/0662 →
Continuity (2)
Continuation 14248053 · Apr 8, 2014
Related Publication 20170243434A1 · Aug 24, 2017