Digital asset association with search query data

1. In a digital medium environment, a method implemented by at least one computing device, the method comprising:

displaying, by the at least one computing device, a first digital asset at a location within digital content in a user interface, the location specified using placeholder data of the digital content, the placeholder data also including search query data having text used for locating the first digital asset as part of a first keyword search;

receiving, by the at least one computing device, an input initiated via selection of an option as part of the user interface to initiate a second keyword search;

obtaining, by the at least one computing device in response to the input, the text of the search query data associated with the placeholder data;

initiating, by the at least one computing device in response to the input, the second keyword search for a second digital asset using the text of the search query data from the placeholder data of the digital content; and

replacing, by the at least one computing device responsive to the second keyword search, the display of the first digital asset at the location within the digital content in the user interface with a display of the second digital asset at the location within the digital content in the user interface as specified by the placeholder data.

2. The method as described in claim 1 , wherein the placeholder data specifies a graphics frame, in which, the first and second digital assets are displayed within the digital content.

3. The method as described in claim 1 , wherein the displaying of the first digital asset, the receiving, the obtaining, the initiating, and the displaying of the second digital asset are each performed without leaving display of the user interface.

4. The method as described in claim 1 , further comprising:

initiating, by the at least one computing device, the first keyword search for the first digital asset using the text of the search query data;

receiving, by the at least one computing device, a location input specifying that the first digital asset is to be displayed at the specified location within the digital content; and

associating, by the at least one computing device in response to the location input, the text of the search query data used to locate the first digital asset with the placeholder data automatically and without user intervention.

5. The method as described in claim 1 , wherein the displaying of the second digital asset includes an option to obtain a license for use of the second digital asset.

6. The method as described in claim 5 , wherein the displaying of the second digital asset, without the license, is protected using digital rights management.

7. The method as described in claim 1 , wherein the search query data is text used as part of the first keyword search of tags associated with a plurality of digital assets to locate the first digital asset.

8. The method as described in claim 1 , wherein the first and second digital assets are digital images.

9. At least one non-transitory computer-readable storage media having instructions stored thereon that, responsive to execution by at least one computing device, causes the at least one computing device to perform operations comprising:

receiving a first digital asset in response to a first keyword search performed based on text included in search query data;

receiving an input specifying a location within digital content at which the first digital asset is to be placed;

generating placeholder data, responsive to the input, that identifies:

the specified location at which the first digital asset is to be placed; and

the text included in the search query data used as part of the first keyword search; and

storing the placeholder data as part of the digital content, responsive to the input, such that the first keyword search is repeatable using the text of the search query data to initiate a second keyword search using the text of the search query data from the placeholder data of the digital content for a second digital asset to replace the first digital asset.

10. The at least one non-transitory computer-readable storage media of claim 9 , wherein the placeholder data specifies a graphics frame, in which, the first and second digital assets are displayed within the digital content.

11. The at least one non-transitory computer-readable storage media of claim 9 , wherein the search query data is text used as part of the first keyword search of tags associated with a plurality of digital assets to locate the first digital asset.

12. The at least one non-transitory computer-readable storage media of claim 9 , wherein the first and second digital assets are a digital images.

13. In a digital medium environment, a system comprising:

means for displaying a first digital asset at a location within digital content in a user interface, the location specified using placeholder data of the digital content, the placeholder data also including search query data having text for locating the first digital asset as part of a first keyword search;

means for receiving an input initiated via selection of an option as part of the user interface to initiate a second keyword search;

means for obtaining the text of the search query data associated with the placeholder data responsive to the input;

means for initiating the second keyword search for a second digital asset using the text of the search query data from the placeholder data of the digital content responsive to the input; and

means for replacing the first digital asset, responsive to the initiating means at the location with the second digital asset at the location within the digital content in the user interface as specified by the placeholder data.

14. The system as described in claim 13 , wherein the placeholder data specifies a graphics frame, in which, the first and second digital assets are displayed within the digital content.

15. The system as described in claim 13 , further comprising:

means for initiating the first keyword search for the first digital asset using the text of the search query data;

means for receiving a location input specifying that the first digital asset is to be displayed at the specified location within the digital content; and

means for associating, in response to the location input, the text of the search query data used to locate the first digital asset with the placeholder data automatically and without user intervention.

16. The system as described in claim 13 , wherein display of the second digital asset includes an option to obtain a license for use of the second digital asset.

17. The system as described in claim 13 , wherein display of the second digital asset, without the license, is protected using digital rights management.

18. The system as described in claim 13 , wherein the search query data is text used as part of the first keyword search of tags associated with a plurality of digital assets to locate the first digital asset.

19. The system as described in claim 13 , wherein the placeholder data specifies a graphics frame, in which, the first and second digital assets are displayed within the digital content.

20. The system as described in claim 13 , wherein the first and second digital assets are digital images.