Automatic Rating System and Method

1 . An automated ratings system, comprising:

a network-connected computerized server;

software executing from a non-transitory medium on a processor in the server; and

a data repository storing standards for images, words and phrases for comparison;

wherein a video stream of a presentation to be rated is received and played, text, images, and voice words and phrases are compared with the standards stored in the data repository, and a rating is generated by a rating module for the presentation based on presence and quantity of the standard images, words and phrases noted in the presentation to be rated.

2 . The system of claim 1 wherein the presentation is a video game, including in-game communication between players, and words and phrases noted in the communication are used in rating.

3 . The system of claim 2 wherein the communication is through a chat application.

4 . The system of claim 2 wherein communication between players is recorded and archived, and the system searches and uses content in the archived communication in the rating process.

5 . The system of claim 1 wherein the presentation is a video game displaying objects having names and descriptions in a database, and the system extracts and considers the names and descriptions in the rating process.

6 . The system of claim 1 wherein the software comprises a text extractor and parser, a text recognition module, an image recognition module, a text rating module, and an image rating module.

7 . The system of claim 1 wherein a rating is determined separately for image, text and voice, and then combined by the rating module to determine an overall rating.

8 . The system of claim 7 wherein certain images, words and phrases stored as standards are associated with a number, the rating module determines the instances of use in the presentation to be rated of the certain images, words and phrases, combines the numbers in a predetermined manner, and uses the combined numbers against a scale of age to generate an age appropriate rating for the presentation.

9 . The system of claim 8 wherein the standards and the predetermined manner are editable.

10 . The system of claim 1 wherein voice words and phrases are converted to text in the comparison and rating.

11 . The system of claim 1 wherein presentations, including video games, are stored and played from a presentation engine hosted by a provider, and a presentation is automatically rated when first stored on the server for access.

12 . The system of claim 11 wherein the presentation engine monitors editing of presentations, and presentations are re-rated after any instance of editing.

13 . The system of claim 11 wherein presentations, including video games, are promoted on a web page hosted by the provider, enabling consumers to link to a consume the presentations, and wherein a rating determined by the rating engine is prominently displayed in the promotion.

14 . An automated ratings method, comprising:

playing a video stream to be rated by a player operating in a network-connected computerized server;

comparing, by execution of software on a processor in the computerized server, text, images and voice words and phrases in the presentation, to standards stored in a data repository coupled to the computerized server; and

generating a rating by a rating module based on presence and quantity of the standard images, words and phrases noted in the presentation to be rated.

15 . The method of claim 14 wherein the presentation is a video game, including in-game communication between players, and words and phrases noted in the communication are used in rating.

16 . The method of claim 15 wherein the communication is through a chat application.

17 . The method of claim 15 wherein communication between players is recorded and archived, and the system searches and uses content in the archived communication in the rating process.

18 . The method of claim 14 wherein the presentation is a video game displaying objects having names and descriptions in a database, and the system extracts and considers the names and descriptions in the rating process.

19 . The method of claim 14 wherein the software comprises a text extractor and parser, a text recognition module, an image recognition module, a text rating module, and an image rating module.

20 . The method of claim 14 wherein a rating is determined separately for image, text and voice, and then combined by the rating module to determine an overall rating.

21 . The method of claim 20 wherein certain images, words and phrases stored as standards are associated with a number, the rating module determines the instances of use in the presentation to be rated of the certain images, words and phrases, combines the numbers in a predetermined manner, and uses the combined numbers against a scale of age to generate an age appropriate rating for the presentation.

22 . The method of claim 21 wherein the standards and the predetermined manner are editable.

23 . The method of claim 19 wherein voice words and phrases extracted are converted to text in the comparison and rating.

24 . The method of claim 14 wherein presentations, including video games, are stored and played from a presentation engine hosted by a provider, and a presentation is automatically rated when first stored on the server for access.

25 . The method of claim 24 wherein the presentation engine monitors editing of presentations, and presentations are re-rated after any instance of editing.

26 . The method of claim 24 wherein presentations, including video games, are selectable by linked indicia on a web page hosted by the provider, enabling consumers to link to and consume the presentations, and wherein a rating determined by the rating engine is prominently displayed in the indicia.