Initiating actions based on mobile device location

1. A method for initiating an action based on a location of a computing device, the method comprising:

determining, by one or more processors, that a user is within a defined proximity to a zone within a venue, based on monitoring a computing device of the user moving through the venue;

identifying, by one or more processors, whether an action is associated with the zone, wherein the action includes performing a function of the computing device of the user;

in response to determining that an action associated with the zone is not present, identifying, by one or more processors, a relevant action to perform on the computing device, wherein the relevant action is an operation to perform on the computing device that is associated with content that is located within another zone from another zone provider and wherein the operation is identified based on user preferences; and

initiating, by one or more processors, the identified relevant action on the computing device of the user.

2. The method of claim 1 , wherein monitoring the computing device of the user further comprises:

registering, by one or more processors, a globally unique identifier of the computing device of the user with a zone provider associated with the venue, wherein the zone provider is one zone provider of a plurality of zone providers within a venue; and

updating, by one or more processors, a position of the computing device of the user as the user changes locations within the venue.

3. The method of claim 1 , further comprising:

in response to determining that an action associated with the zone is not present, identifying, by one or more processors, a relevant action to perform on the computing device, wherein the relevant action

further comprises, determining one or more products of interest to the user by analyzing the purchase history information of the user located on one or more applications.

4. The method of claim 1 wherein identifying whether the action is associated with the zone, further comprises:

identifying, by one or more processors, content within the zone; and

identifying, by one or more processors, an action associated with the identified content within the zone, wherein the identified action includes initiating display of a webpage associated with the identified content within the zone on the computing device of the user.

5. The method of claim 1 , wherein identifying whether the action is associated with the zone further comprises:

responsive to determining the computing device of the user is in proximity to a zone boundary, presenting, by one or more processors, a promotional product to the user, wherein the promotional product is included in the identified content within the zone, and wherein presenting the promotional product includes presenting a determined comparison of features of the promotional product to features of products included in purchase history information of the user.

6. The method of claim 1 , wherein the identified actions are actions selected from the group consisting of:

activating an e-commerce website that displays one or more products related to a recently purchased product, activating a computing application, presenting a user with an instruction manual of the recently purchased product, automatically deactivating a computing device, downloading a security protocol, uploading the computing application to a computing device, and installing the computing application to the computing device.

7. The method of claim 1 , wherein initiating the identified action associated with the zone on the computing device of the user further comprises:

estimating, by one or more processors, a time that the user will enter the zone; and initiating, by one or more processors, the identified action associated with the zone at the estimated time.

8. A computer program product for initiating an action based on a location of a computing device, the computer program product comprising:

one or more computer readable tangible storage media, wherein the one or more computer readable tangible storage media are not transitory signals per se, and program instructions stored on at least one of the one or more computer readable tangible storage media, the program instructions readable/executable by one or more computer processors and further comprising:

program instructions to determine that a user is within a defined proximity to a zone within a venue, based on monitoring a computing device of the user moving through the venue;

program instructions to identify whether an action is associated with the zone, wherein the action includes performing a function of the computing device of the user;

in response to determining that an action associated with the zone is not present, program instructions to identify a relevant action to perform on the computing device, wherein the relevant action is an operation to perform on the computing device that is associated with content that is located within another zone from another zone provider and wherein the operation is identified based on user preferences; and

program instructions to initiate the identified relevant action on the computing device of the user.

9. The computer program product of claim 8 , wherein monitoring the computing device of the user further comprises program instructions to:

register a globally unique identifier of the computing device of the user with a zone provider associated with the venue, wherein the zone provider is one zone provider of a plurality of zone providers within a venue; and

update a position of the computing device of the user as the user changes locations within the venue.

10. The computer program product of claim 8 , further comprising program instructions, stored on the one or more computer readable storage media, which when executed by a processor, cause the processor to:

in response to determining that an action associated with the zone is not present, identify a relevant action to perform on the computing device, wherein the relevant action

further comprises, determining one or more products of interest to the user by analyzing the purchase history information of the user located on one or more applications.

11. The computer program product of claim 8 , wherein the program instructions to identify whether the action is associated with the zone, further comprises program instructions to:

identify content within a zone; and

identify an action associated with the identified content within the zone, wherein the identified action includes initiating display of a webpage associated with the identified content within the zone on the computing device of the user.

12. The computer program product of claim 8 , wherein the program instructions to identify whether the action is associated with the zone further comprises program instructions to:

responsive to determining the computing device of the user is in proximity to a zone boundary, present a promotional product to the user, wherein the promotional product is included in the identified content within the zone, and wherein presenting the promotional product includes presenting the determined comparison of features of the promotional product to the features of products included in purchase history information of the user.

13. The computer program product of claim 8 , wherein the identified actions are actions selected from the group consisting of:

activating an e-commerce website that displays one or more products related to a recently purchased product, activating a computing application, presenting a user with an instruction manual of the recently purchased product, automatically deactivating a computing device, downloading a security protocol, uploading the computing application to a computing device, and installing the computing application to the computing device.

14. The computer program product of claim 8 , wherein the program instructions to initiate the identified action associated with the zone on the computing device of the user further comprises program instructions to:

estimate a time that the user will enter the zone; and

initiate the identified action associated with the zone at the estimated time.

15. A computer system comprising:

one or more computer processors;

one or more computer readable storage media; and

program instructions stored on the computer readable storage media, wherein the one or more computer readable storage media are not transitory signals per se, for execution by at least one of the one or more computer processors, the program instructions comprising:

program instructions to determine that a user is within a defined proximity to a zone within a venue, based on monitoring a computing device of the user moving through the venue;

program instructions to identify whether an action is associated with the zone, wherein the action includes performing a function of the computing device of the user;

in response to determining that an action associated with the zone is not present, program instructions to identify a relevant action to perform on the computing device, wherein the relevant action is an operation to perform on the computing device that is associated with content that is located within another zone from another zone provider and wherein the operation is identified based on user preferences; and

program instructions to initiate the identified relevant action on the computing device of the user.

16. The computer system of claim 15 , wherein monitoring the computing device of the user further comprises program instructions to:

register a globally unique identifier of the computing device of the user with a zone provider associated with the venue, wherein the zone provider is one zone provider of a plurality of zone providers within a venue; and

update a position of the computing device of the user as the user changes locations within the venue.

17. The computer system of claim 15 , further comprising program instructions, stored on the one or more computer readable storage media, which when executed by a processor, cause the processor to:

in response to determining that an action associated with the zone is not present, identify a relevant action to perform on the computing device, wherein the relevant action

further comprises, determining one or more products of interest to the user by analyzing the purchase history information of the user located on one or more applications.

18. The computer system of claim 15 , wherein the program instructions to identify whether the action is associated with the zone, further comprises program instructions to:

identify content within a zone; and

identify an action associated with the identified content within the zone, wherein the identified action includes initiating display of a webpage associated with the identified content within the zone on the computing device of the user.

19. The computer system of claim 15 , wherein the program instructions to identify whether the action is associated with the zone further comprises program instructions to:

responsive to determining the computing device of the user is in proximity to a zone boundary, present a promotional product to the user, wherein the promotional product is included in the identified content within the zone, and wherein presenting the promotional product includes presenting the determined comparison of features of the promotional product to the features of products included in purchase history information of the user.

20. The computer system of claim 15 , wherein the identified actions are actions selected from the group consisting of:

activating an e-commerce website that displays one or more products related to a recently purchased product, activating a computing application, presenting a user with an instruction manual of the recently purchased product, automatically deactivating a computing device, downloading a security protocol, uploading the computing application to a computing device, and installing the computing application to the computing device.