Computer implemented methods and apparatus for integrating a social network information feed with a network communications application

1. A system comprising:

a database system implemented using a server system, the database system configurable to cause:

processing message information received from a first computing device associated with a first user, the message information indicating that the first user is using a network communication application at the first computing device to create, edit or view a network communication message addressed to one or more first contacts of the first user in the network communication application, the message information further indicating one or more characteristics associated with the one or more first contacts;

identifying, as being relevant to the one or more characteristics, one or more other users having profile information of a social networking system stored in a database according to a first schema;

converting the profile information from the first schema to a second schema useable by the network communication application;

generating, using the converted profile information, one or more second contacts of the first user in the network communication application, the network communication message capable of being further addressed to the one or more further contacts;

identifying a plurality of feed items of a feed of the social networking system as being relevant to the one or more characteristics;

determining that a first one of the identified feed items is of a first entity type, the first entity type indicating a relationship between the first user and the one or more other users;

determining that a second one of the identified feed items is of a second entity type different from the first entity type; and

displaying the identified feed items at the first computing device in an arrangement prioritizing the first feed item over the second feed item based on the determination that the first feed item is of the first entity type and based on the determination that the second feed item is of the second entity type.

2. The system of claim 1 , the database system further configurable to cause:

accessing the profile information; and

displaying the profile information at the first computing device.

3. The system of claim 2 , wherein the profile information is stored in one or more data fields of a first one or more records in the database, the one or more data fields arranged according to a first configuration, and wherein the network communication application is configured to access and read a second one or more records in the database having one or more data fields arranged according to a second configuration.

4. The system of claim 3 , the database system further configurable to cause:

mapping the profile information from the first configuration to the second configuration.

5. The system of claim 2 , wherein the network communication application is configured to store the message information in the first schema and the profile information in the second schema.

6. The system of claim 5 , wherein:

the first schema is extensible markup language (XML), and

the second schema is JavaScript Object Notation (JSON).

7. The system of claim 1 , wherein

the identified feed items comprise a social media message; and

the social media message comprises one or more of: a post, a comment, audio data, video data, a status update, an uploaded file, a link to a file, a link to a web page, a link to a record, or an indication of a personal preference.

8. A computer program product comprising computer-readable program code to be executed by one or more processors when retrieved from a non-transitory computer-readable medium, the computer-readable program code comprising instructions configurable to cause:

processing message information received from a first computing device associated with a first user, the message information indicating that the first user is using a network communication application at the first computing device to create, edit or view a network communication message addressed to one or more first contacts of the first user in the network communication application, the message information further indicating one or more characteristics associated with the one or more first contacts;

identifying, as being relevant to the one or more characteristics, one or more other users having profile information of a social networking system stored in a database according to a first schema;

converting the profile information from the first schema to a second schema useable by the network communication application;

generating, using the converted profile information, one or more second contacts of the first user in the network communication application, the network communication message capable of being further addressed to the one or more further contacts;

identifying a plurality of feed items of a feed of the social networking system as being relevant to the one or more characteristics;

determining that a first one of the identified feed items is of a first entity type, the first entity type indicating a relationship between the first user and the one or more other users;

determining that a second one of the identified feed items is of a second entity type different from the first entity type; and

displaying the identified feed items at the first computing device in an arrangement prioritizing the first feed item over the second feed item based on the determination that the first feed item is of the first entity type and based on the determination that the second feed item is of the second entity type.

9. The computer program product of claim 8 , the instructions further configurable to cause:

accessing the profile information; and

displaying the profile information at the first computing device.

10. The computer program product of claim 9 , wherein the profile information is stored in one or more data fields of a first one or more records in the database, the one or more data fields arranged according to a first configuration, and wherein the network communication application is configured to access and read a second one or more records in the database having one or more data fields arranged according to a second configuration.

11. The computer program product of claim 10 , the instructions further configurable to cause:

mapping the profile information from the first configuration to the second configuration.

12. The computer program product of claim 9 , wherein the network communication application is configured to store the message information in the first schema and the profile information in the second schema.

13. The computer program product of claim 12 , wherein:

the first schema is extensible markup language (XML), and

the second schema is JavaScript Object Notation (JSON).

14. A method comprising:

receiving message information received from a first computing device associated with a first user, the message information indicating that the first user is using a network communication application at the first computing device to create, edit or view a network communication message addressed to one or more first contacts of the first user in the network communication application, the message information further indicating one or more characteristics associated with the one or more first contacts;

identifying, as being relevant to the one or more characteristics, one or more other users having profile information of a social networking system stored in a database according to a first schema;

converting the profile information from the first schema to a second schema useable by the network communication application;

generating, using the converted profile information, one or more second contacts of the first user in the network communication application, the network communication message capable of being further addressed to the one or more further contacts;

identifying a plurality of feed items of a feed of the social networking system as being relevant to the one or more characteristics;

determining that a first one of the identified feed items is of a first entity type, the first entity type indicating a relationship between the first user and the one or more other users;

determining that a second one of the identified feed items is of a second entity type different from the first entity type; and

causing display of the identified feed items at the first computing device in an arrangement prioritizing the first feed item over the second feed item based on the determination that the first feed item is of the first entity type and based on the determination that the second feed item is of the second entity type.

15. The method of claim 14 , further comprising:

accessing the profile information; and

causing display of the profile information at the first computing device.

16. The method of claim 15 , wherein the profile information is stored in one or more data fields of a first one or more records in the database, the one or more data fields arranged according to a first configuration, and wherein the network communication application is configured to access and read a second one or more records in the database having one or more data fields arranged according to a second configuration.

17. The method of claim 16 , further comprising:

mapping the profile information from the first configuration to the second configuration.

18. The method of claim 15 , wherein the network communication application is configured to store the message information in the first schema and the profile information in the second schema.

19. The method of claim 18 , wherein:

the first schema is extensible markup language (XML), and

the second schema is JavaScript Object Notation (JSON).

20. The method of claim 14 , wherein:

the identified feed items comprise a social media message; and

the social media message comprises one or more of: a post, a comment, audio data, video data, a status update, an uploaded file, a link to a file, a link to a web page, a link to a record, or an indication of a personal preference.