IP Library Granted Patent US 10,783,444
Granted Patent B2
US 10,783,444 · App. 15/617,050 · Granted Sep 22, 2020

Real-time analysis of predictive audience feedback during content creation

Inventors: Yenny B. Blanco (Dublin, IE); Petras Butkus (Westmeath, IE); Liam Harpur (Dublin, IE); Francesco Mariani (Mulhuddart, IE); Larissa A. Silveira (Clonee, IE); Nagesh Yadav (Dublin, IE)
Assignee: International Business Machines Corporation
G06N7/005G06F16/435G06N20/00G06Q30/02G06Q50/01
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Quick Facts
Patent No.
US 10,783,444
App. No.
15/617,050
Granted
Sep 22, 2020
Kind
B2
Abstract

Providing predictive feedback during content creation in real-time. A server computer receives from a user-computing device an electronic document during creation of the electronic document in real-time. An intended audience specification is also received by the server computer for the received electronic document. The server computer calculates a similarity score for a plurality of viewer profiles. The server computer determines which viewer profiles have similarity score equal to or exceeding the similarity score threshold and then stores the determined viewer profiles. An individual interest level and an individual emotional response is calculated for the determined viewer profiles for a portion of the received electronic document. The server computer then transmits to the user-computing device the individual interest level and the individual emotional response of the determined viewer profiles.

Claims (18)

1. A method for providing predictive feedback during content creation in real-time comprising:

receiving, by a server computer from a user-computing device, an electronic document during creation of the electronic document in real-time;

receiving, by the server computer, an intended audience specification for the received electronic document, the intended audience specification comprising a series of first values to select characteristics of an audience of the electronic document;

receiving, by the server computer from the user-computing device, a similarity score threshold, the similarity score threshold comprising a second value indicating a similarity to the intended audience specification;

determining, by the server computer, first viewer profiles from a plurality of viewer profiles corresponding to the intended audience specification;

calculating, by the server computer, a similarity score for the first viewer profiles;

determining, by the server computer, second viewer profiles which are selected from the first viewer profiles having the similarity score equal to or exceeding the similarity score threshold and storing the second viewer profiles;

calculating an individual interest level and an individual emotional response of the second viewer profiles for a portion of the received electronic document;

transmitting, by the server computer to the user-computing device, the individual interest level and the individual emotional response of the second viewer profiles; and

modifying automatically the portion of the received electronic document to improve the individual interest level and the individual emotional response.

2. The method of claim 1 , wherein the server computer transmits the individual interest level and the individual emotional response of the second viewer profiles by presentation of a graphic user interface on the user-computing device.

3. The method of claim 1 , wherein the server computer automatically modifies the portion of the received electronic document to improve individual interest level and individual emotional response following transmission of the individual interest level and the individual emotional response of the second viewer profiles.

4. The method of claim 1 , wherein the electronic document is selected from a group consisting of a text file, a video file, and an audio file.

5. The method of claim 4 , wherein if the electronic document is the text file, the portion of the electronic document analyzed by the server is selected from a group consisting of a sentence of the text file, a paragraph of the text file, and a page of the text file.

6. The method of claim 1 , wherein transmitting the individual interest level and the individual emotional response of the determined viewer profiles further comprises:

weighting the individual interest level and individual emotional response of the second viewer profiles according to the similarity score; and

aggregating the second viewer profiles according to the similarity score.

7. The method of claim 1 , wherein the viewer profiles are generated via an obtaining of demographic data and a viewer profile member assay via each viewer wearing one or more wearable sensors while consuming sample digital content.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 6, 2026
From: INTERNATIONAL BUSINESS MACHINES CORPORATION
To: DROPBOX, INC.
Reel/Frame 075558/0878 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 8, 2017
From: BLANCO, YENNY B.; BUTKUS, PETRAS; HARPUR, LIAM; MARIANI, FRANCESCO; SILVEIRA, LARISSA A.; YADAV, NAGESH
To: INTERNATIONAL BUSINESS MACHINES CORPORATION
Reel/Frame 042644/0802 →
Continuity (2)
Continuation 15453835 · Mar 8, 2017
Related Publication 20180260725A1 · Sep 13, 2018