METHOD AND SYSTEM FOR ISSUING, AGGREGATING AND REDEEMING MERCHANT REWARDS
A loyalty reward point system that utilizes the pre-existing infrastructure of network such as a credit card network. A user makes a purchase at a merchant using a token such as a credit card. The user is awarded loyalty points from the merchant based on the amount of the purchase (e.g. 100 points for a $100 purchase). The reward points, which are specific to the merchant and the user, are stored in a database at the issuing bank, the acquiring bank, or a central reward server. The user may redeem the reward points earned from the transaction with the merchant at a later time, or may redeem the points with another merchant in the same marketing cluster, or may aggregate those reward points with those of other merchants into a reward point exchange account, and then redeem the aggregated reward points for goods or services from any approved merchant on the network, depending on the configuration of the system.
1 . A computer-implemented method of operating a reward program comprising:
a. a reward program computer providing a reward account database for storing at least (i) a first reward account for transactions between a user and a first merchant, the first reward account identified by a user identification and a first merchant identification, and (ii) a second reward account for transactions between the user and a second merchant, the second reward account identified by the user identification and a second merchant identification;
b. the reward program computer adding a first set of rewards to the first reward account in the reward account database as a result of a first purchase transaction between the user and the first merchant, wherein the user identification and the first merchant identification are used to access the first reward account;
c. the reward program computer adding a second set of rewards to the second reward account in the reward account database as a result of a second purchase transaction between the user and the second merchant, wherein the user identification and the second merchant identification are used to access the second reward account;
d. establishing a cluster of participating merchants comprising the first merchant and the second merchant, and further providing an option to the user to execute a reward redemption transaction at the second merchant using at least a portion of the first set of rewards from the first reward account by
the reward program computer reducing from the first reward account at least a portion of the first set of rewards as a result of a reward redemption transaction between the user and the second merchant, and
conveying consideration from the first merchant to the second merchant in exchange for reducing from the first reward account at least a portion of the first set of rewards.
2 . The method of claim 1 wherein the user identification comprises a user payment account identification linked to a user payment account that is used to pay for the first purchase transaction and the second purchase transaction.
3 . The method of claim 2 wherein the user payment account identification is obtained from a token presented by the user for the first purchase transaction and the second purchase transaction.
4 . The method of claim 3 wherein the token is a credit card and the user payment account identification is the credit card number.
5 . The method of claim 3 wherein the token is a debit card and the user payment account identification is the debit card number.
6 . The method of claim 3 wherein the token is a smart card and the user payment account identification is programmed into the smart card.
7 . The method of claim 3 wherein the token is a handheld computing device and the user payment account identification is programmed into the handheld computing device.
8 . The method of claim 1 wherein at least the first set of rewards is added to the first reward account in the reward account database as a result of receiving a first instruction, as a result of the first purchase transaction, the first instruction comprising the user identification and the first merchant identification.
9 . The method of claim 1 wherein at least the first set of rewards is added to the first reward account in the reward account database based on a previously defined rule.
10 . The method of claim 1 further comprising:
e. the reward program computer storing at the reward account database a reward exchange account associated with the user;
f. the reward program computer exchanging at least a portion of the first set of rewards from the first reward account into the reward exchange account associated with the user; and
g. the reward program computer exchanging at least a portion of the second set of rewards from the second reward account into the reward exchange account associated with the user.
11 . The method of claim 10 wherein the at least a portion of the first set of rewards are exchanged from the first reward account into the reward exchange account associated with the user pursuant to an instruction received from a user computer operated by the user.
12 . The method of claim 10 further comprising the step of reducing rewards in the reward exchange account associated with the user as a result of a reward redemption transaction.
13 . The method of claim 2 wherein the reward program computer is an issuing bank computer associated with an issuing bank and interconnected with a computer network, and wherein the user payment account is associated with the issuing bank.
14 . The method of claim 1 wherein the reward program computer is a central reward server computer interconnected with a computer network.
15 . The method of claim 1 wherein the reward program computer is an acquiring bank computer associated with an acquiring bank and interconnected with a computer network.
16 . The method of claim 1 wherein the first purchase transaction between the user and the first merchant is executed with a first merchant computer interconnected with the computer network.
17 . The method of claim 16 wherein the first merchant computer comprises a point of sale device that inputs the user payment account identification.
18 . The method of claim 16 wherein the first purchase transaction between the user and the first merchant is an online transaction executed with a user computer interconnected with the computer network.
19 . A reward program computer comprising a reward account database in memory for storing at least (i) a first reward account for transactions between a user and a first merchant, the first reward account identified by a user identification and a first merchant identification, and (ii) a second reward account for transactions between the user and a second merchant, the second reward account identified by the user identification and a second merchant identification; wherein the reward program computer is programmed to
a) add a first set of rewards to the first reward account in the reward account database as a result of a first purchase transaction between the user and the first merchant, wherein the user identification and the first merchant identification are used to access the first reward account; and
b) add a second set of rewards to the second reward account in the reward account database as a result of a second purchase transaction between the user and the second merchant, wherein the user identification and the second merchant identification are used to access the second reward account;
wherein a cluster of participating merchants is established comprising the first merchant and the second merchant, and the user is provided with an option to execute a reward redemption transaction at the second merchant using at least a portion of the first set of rewards from the first reward account, and the reward program computer is further programmed to
reduce from the first reward account at least a portion of the first set of rewards as a result of a reward redemption transaction between the user and the second merchant, and
wherein consideration is conveyed from the first merchant to the second merchant in exchange for reducing from the first reward account at least a portion of the first set of rewards.
20 . The reward program computer of claim 19 wherein the user identification comprises a user payment account identification linked to a user payment account that is used to pay for the first purchase transaction and the second purchase transaction.
21 . The reward program computer of claim 20 wherein the user payment account identification is obtained from a token presented by the user for the first purchase transaction and the second purchase transaction.
22 . The reward program computer of claim 21 wherein the token is a credit card and the user payment account identification is the credit card number.
23 . The reward program computer of claim 21 wherein the token is a debit card and the user payment account identification is the debit card number.
24 . The reward program computer of claim 21 wherein the token is a smart card and the user payment account identification is programmed into the smart card.
25 . The reward program computer of claim 21 wherein the token is a handheld computing device and the user payment account identification is programmed into the handheld computing device.
26 . The reward program computer of claim 19 further programmed to add the first set of rewards to the first reward account in the reward account database as a result of receiving a first instruction, as a result of the first purchase transaction, the first instruction comprising the user identification and the first merchant identification.
27 . The reward program computer of claim 19 further programmed to add the first set of rewards to the first reward account in the reward account database based on a previously defined rule.
28 . The reward program computer of claim 19 wherein the reward account database further stores a reward exchange account associated with the user, and wherein the reward program computer is further programmed to
exchange at least a portion of the first set of rewards from the first reward account into the reward exchange account associated with the user; and
exchange at least a portion of the second set of rewards from the second reward account into the reward exchange account associated with the user.
29 . The reward program computer of claim 28 wherein the at least a portion of the first set of rewards are exchanged from the first reward account into the reward exchange account associated with the user pursuant to an instruction received from a user computer operated by the user.
30 . The reward program computer of claim 28 wherein the reward program computer is further programmed to reduce rewards in the reward exchange account associated with the user as a result of a reward redemption transaction.