Resource size-based content item selection

1. A system for resource based content selection, comprising:

a data processing system including one or more processing modules and memory to:

receive, from a client device, a request for content responsive to a resource for presentation via the client device;

determine a size of a slot and a parameter of the resource;

rank each predetermined standard size of a set of predetermined standard sizes based, at least in part, on the size of the slot and the parameter of the resource;

determine a content item size based on the rank of each predetermined standard size of the set of predetermined standard sizes;

determine a set of content items based, at least in part, on the content item size;

select, from the set of content items based on the content item size, a content item; and

serve, to the client device, data to effect presentation of the content item in the resource.

2. The system of claim 1 , wherein the slot comprises a viewport, and the parameter comprises a width and a height, comprising the data processing system to:

determine the size of the viewport based on one or more retrieved values for the width and the height of a parent element of the resource.

3. The system of claim 1 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output, comprising the data processing system to:

determine the size of the audio slot based on the duration of the audio output.

4. The system of claim 1 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, comprising the data processing system to:

determine the size of the audio slot based on the duration of the thread.

5. The system of claim 1 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, comprising the data processing system to:

determine the size of the audio slot based on the duration of the single thread.

6. The system of claim 1 , wherein the size comprises a first duration, the slot comprises an audio slot, the parameter comprises a second duration, and the resource comprises an audio output, comprising the data processing system to:

rank each predetermined standard size based on a duration of each predetermined standard size, an estimated revenue value of each predetermined standard size, and a ratio match value,

wherein the ratio match value is based on a ratio of the first duration of the audio slot and the second duration of the audio output.

7. The system of claim 1 , comprising the data processing system to:

not rank a second predetermined standard size of the set of predetermined standard sizes based on the second predetermined standard size greater than a predetermined percentage of the size of the slot.

8. The system of claim 1 , comprising the data processing system to:

receive data packets comprising an input audio signal detected by a sensor of the client device;

parse the input audio signal to identify a request and a trigger keyword corresponding to the request; and

select, based on the trigger keyword and the content item size, the content item via a real-time content selection process.

9. The system of claim 1 , comprising the data processing system to:

receive data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measure a duration of the communication session based on the auditory signals; and

select a second content item based on the duration of the communication session.

10. The system of claim 1 , comprising the data processing system to:

receive data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measure the size of the communication session based on the auditory signals; and

generate a quality signal based on the measured characteristic; and

adjust a real-time selection process based on the quality signal.

11. A method of serving content, comprising:

receiving, by a data processing system from a client device, a request for content responsive to a resource loading for presentation via the client device;

determining a size of a slot and a parameter of the resource;

ranking each predetermined standard size of a set of predetermined standard sizes based, at least in part, on the size of the slot and the parameter of the resource;

determining a content item size based on the ranking of each predetermined standard size of the set of predetermined standard sizes;

determining a set of content items based, at least in part, on the content item size;

selecting, from the set of content items based on the content item size, a content item; and

serving, to the client device, data to effect presentation of the content item in the resource.

12. The method of claim 11 , wherein the slot comprises a viewport, and the parameter comprises a width and a height, the method comprising:

determining the size of the viewport based on one or more retrieved values for the width and the height of a parent element of the resource.

13. The method of claim 11 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises an audio output, the method comprising:

determining the size of the audio slot based on the duration of the audio output.

14. The method of claim 11 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a thread, the method comprising:

determining the size of the audio slot based on the duration of the thread.

15. The method of claim 11 , wherein the slot comprises an audio slot, the parameter comprises a duration, and the resource comprises a single thread merged based on a sequence dependency parameter, the method comprising:

determining the size of the audio slot based on the duration of the single thread.

16. The method of claim 11 , wherein the size comprises a first duration, the slot comprises an audio slot, the parameter comprises a second duration, and the resource comprises an audio output, the method comprising:

ranking each predetermined standard size based on a duration of each predetermined standard size, an estimated revenue value of each predetermined standard size, and a ratio match value,

wherein the ratio match value is based on a ratio of the first duration of the audio slot and the second duration of the audio output.

17. The method of claim 11 , comprising:

determining not to rank a second predetermined standard size of the set of predetermined standard sizes based on the second predetermined standard size greater than a predetermined percentage of the size of the slot.

18. The method of claim 11 , comprising:

receiving data packets comprising an input audio signal detected by a sensor of the client device;

parsing the input audio signal to identify a request and a trigger keyword corresponding to the request; and

selecting, based on the trigger keyword and the content item size, the content item via a real-time content selection process.

19. The method of claim 11 , comprising:

receiving data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measuring a duration of the communication session based on the auditory signals; and

selecting a second content item based on the duration of the communication session.

20. The method of claim 11 , comprising:

receiving data packets carrying auditory signals transmitted between the client device and a conversational application programming interface that established a communication session with the client device responsive to interaction with the content item;

measuring the size of the communication session based on the auditory signals; and

generating a quality signal based on the measured characteristic; and

adjusting a real-time selection process based on the quality signal.