IP Library Granted Patent US 10,706,112
Granted Patent B1
US 10,706,112 · App. 15/640,431 · Granted Jul 7, 2020

Personalization techniques using image clouds

Inventors: Mike Macadaan (Livermore, CA); David J Liu (Chevy Chase, MD); William G. Wetherell (San Francisco, CA); James D. Simmons (Reston, VA); Sudhir Tonse (San Francisco, CA); Arun K. Ranganathan (San Francisco, CA)
Assignee: Oath Inc.
G06F16/951G06F3/0482G06F16/248G06F16/252G06F16/54G06F16/9535G06Q30/0255G06Q30/0269G06Q30/0271H04L67/22H04L67/306
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Quick Facts
Patent No.
US 10,706,112
App. No.
15/640,431
Granted
Jul 7, 2020
Kind
B1
Abstract

Systems and methods for personalization using image clouds to represent content. Image clouds can be used to identify initial user interest, present recommended content, present popular content, present search results, and present user profile information. Image clouds are interactive, allowing users to select images displayed in the image cloud, which can contribute to presenting more personalized content as well as updating a user's profile.

Claims (47)

1. A computer-implemented system, comprising:

a user interface that displays content;

a memory that stores a set of instructions; and

at least one processor coupled to the memory and operative with the instructions to:

identify a user profile;

identify a first image and a second image associated with the user profile;

display the first and second images on the user interface, the first and second images being simultaneously displayed in a predefined area, the predefined area being sized to minimize a navigation by the user to locate the first and second images;

detect a change in the user profile based on a selection by the user of content displayed in an image cloud profile of another user;

select, based on the detected change in the user profile, a third image to be displayed with the first and second images; and

automatically update the display on the user interface to include the third image in response to the detected change in the user profile.

2. The system of claim 1 , wherein the user profile includes a vector assigned to each of one or more features to generate one or more feature vectors for the user profile.

3. The system of claim 1 , wherein the at least one processor is further operative with the instructions to receive a selection of at least one of the first or second image by a third party.

4. The system of claim 1 , wherein the at least one processor is further operative with the instructions to:

identify feed content associated with the first or second image selected by the user; and

display the identified feed content on the user interface.

5. The system of claim 1 , wherein the first and second images are displayed adjacent to or in close proximity to each other in varying sizes depending on an expected level of user interest.

6. The system of claim 5 , wherein the expected level of user interest is based on the user profile.

7. The system of claim 1 , wherein the user profile is based on at least one of a user interest activity or a predefined public persona.

8. The system of claim 1 , wherein the at least one processor is further operative with the instructions to merge the user profile with a second user profile to generate a community profile.

9. A computer-implemented method for personalizing content on a user interface, the method comprising the following operations performed by at least one processor:

identifying a user profile;

identifying a first image and a second image associated with the user profile;

displaying the first and second images on the user interface, the first and second images being simultaneously displayed in a predefined area, the predefined area being sized to minimize a navigation by the user to locate the first and second images;

detecting a change in the user profile based on a selection by the user of content displayed in an image cloud profile of another user;

selecting, based on the detected change in the user profile, a third image to be displayed with the first and second images; and

automatically updating the display on the user interface to include the third image in response to the detected change in the user profile.

10. The method of claim 9 , wherein the user profile includes a vector assigned to each of the one or more features to generate one or more feature vectors for the user profile.

11. The method of claim 9 , further comprising receiving a selection of at least one of the first or second image by a third party.

12. The method of claim 9 , further comprising:

identifying feed content associated with the first or second image selected by the user; and

presenting the identified feed content on the user interface.

13. The method of claim 9 , wherein the first and second images are displayed adjacent to or in close proximity to each other in varying sizes depending on an expected level of user interest.

14. The method of claim 13 , wherein the expected level of user interest is based on the user profile.

15. The method of claim 9 , wherein the user profile is based on at least one of a user interest activity or a predefined public persona.

16. The method of claim 9 , further comprising merging the user profile with a second user profile to generate a community profile.

17. A non-transitory computer-readable medium including stored thereon a set of instructions that, when executed by a processor, cause the processor to perform the following operations:

identify a user profile;

identify a first image and a second image associated with the user profile;

display the first and second images on a user interface, the first and second images being simultaneously displayed in a predefined area, the predefined area being sized to minimize a navigation by the user to locate the first and second images;

detect a change in the user profile based on a selection by the user of content displayed in an image cloud profile of another user;

select, based on the detected change in the user profile, a third image to be displayed with the first and second images; and

automatically update the display on the user interface to include the third image in response to the detected change in the user profile.

18. The non-transitory computer-readable medium including of claim 17 , wherein the instruction further cause the processor to perform the following operations:

identify feed content associated with the first or second image selected by the user; and

display the identified feed content on the user interface.

19. The non-transitory computer-readable medium including of claim 18 , wherein the first and second images are displayed adjacent to or in close proximity to each other in varying sizes depending on an expected level of user interest.

20. The non-transitory computer-readable medium including of claim 17 , wherein the user profile is based on at least one of a user interest activity or a predefined public persona.

Assignments (6)
PATENT SECURITY AGREEMENT (FIRST LIEN) Recorded Sep 29, 2022
From: YAHOO ASSETS LLC
To: ROYAL BANK OF CANADA, AS COLLATERAL AGENT
Reel/Frame 061571/0773 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 16, 2021
From: YAHOO AD TECH LLC (FORMERLY VERIZON MEDIA INC.)
To: YAHOO ASSETS LLC
Reel/Frame 058982/0282 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 26, 2020
From: OATH INC.
To: VERIZON MEDIA INC.
Reel/Frame 054258/0635 →
CHANGE OF NAME Recorded Jan 17, 2018
From: AOL INC.
To: OATH INC.
Reel/Frame 045084/0617 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 6, 2017
From: MACADAAN, MIKE; LIU, DAVID J; WETHERELL, WILLIAM G; SIMMONS, JAMES D; TONSE, SUDHIR; RANGANATHAN, ARUN K
To: AOL LLC
Reel/Frame 042922/0364 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 6, 2017
From: AOL LLC
To: AOL INC
Reel/Frame 043098/0077 →