System including point-of-sale (POS) terminal for redemption of a brand based promotional offer based upon mobile device location and related methods
A system may include a promotions server for storing a brand-based beverage promotional offer and a mobile wireless communications device associated with a user. The system may also include a point-of-sale (POS) terminal located at a beverage serving establishment for acquiring user identification information, opening a user beverage tab and communicating the user identification information to the promotions server, and closing and communicating the user beverage tab to the promotions server. The user beverage tab may identify a brand of a beverage ordered by the user. The promotions server may determine that the mobile device is at the beverage serving establishment and send a notification of the brand-based beverage promotional offer to the mobile device. The promotions server may also determine that the brand of beverage ordered by the user matches the brand-based beverage promotional offer and communicate the brand-based beverage promotional offer to the POS terminal for redemption thereat.
1. A brand-based promotional offer system comprising:
a promotions server configured to store at least one brand-based beverage promotional offer;
a mobile wireless communications device associated with a user; and
a point-of-sale (POS) terminal for a beverage serving establishment and configured to
acquire user identification information,
open a user beverage tab and communicate the user identification information to said promotions server, and
close the user beverage tab and communicate the user beverage tab to said promotions server, the user beverage tab identifying a brand of a beverage ordered by the user;
said promotions server configured to
determine that said mobile wireless communications device is at the beverage serving establishment, and send a notification of the at least one brand-based beverage promotional offer to the mobile wireless communications device, and
determine that the brand of beverage ordered by the user matches the at least one brand-based beverage promotional offer, and communicate the at least one brand-based beverage promotional offer to said POS terminal for redemption thereat.
2. The brand-based promotional offer system of claim 1 wherein said POS terminal comprises a POS device processor and a payment card reader coupled thereto; and wherein said POS device processor is configured to open the user beverage tab based upon reading a payment card associated with the user via said payment card reader.
3. The brand-based promotional offer system of claim 2 wherein said promotions server is configured to send the notification based upon reading the payment card.
4. The brand-based promotional offer system of claim 1 wherein said mobile wireless communications device comprises a geographic position determining device and a mobile device processor cooperating therewith to communicate a geographic position of said mobile wireless communications device to said promotions server.
5. The brand-based promotional offer system of claim 4 wherein said promotions server is configured to determine that said mobile wireless communications device is at the beverage serving establishment based upon the geographic position.
6. The brand-based promotional offer system of claim 1 wherein the user identification information comprises at least one of a payment card identifier associated with the user, a name of the user, and a phone number associated with the user.
7. The brand-based promotional offer system of claim 1 wherein said POS terminal is configured to acquire user identification information wirelessly from said mobile wireless communications device.
8. The brand-based promotional offer system of claim 1 wherein said mobile wireless communications device comprises a display and a mobile device processor coupled thereto; and wherein the notification is displayed on said display.
9. The brand-based promotional offer system of claim 1 wherein the notification comprises at least one of an application notification, a short message service (SMS) message, and an email.
10. The brand-based promotional offer system of claim 1 wherein the at least one brand-based beverage promotional offer comprises a discount toward the brand of the beverage ordered by the user.
11. The brand-based promotional offer system of claim 1 wherein the user beverage tab identifies a value associated with the brand of the beverage ordered by the user.
12. The brand-based promotional offer system of claim 1 wherein said promotions server is configured to accept an order for the beverage ordered by the user based upon the at least one brand-based beverage promotional offer.