Pull down pump actuator

1. A device for dispensing and applying a cosmetic product, the device comprising:

a container configured to hold a volume of cosmetic product, the container having a closed end at a lower end of the device and an open end facing an upper end of the device; and

a cosmetic dispensing system coupled to the open end of the container and comprising:

a tip having an outlet for dispensing cosmetic product; and

an actuator configured to be manually depressed to deliver a portion of the volume of cosmetic product to the outlet, wherein the actuator includes finger guides on opposite sides of the actuator, the finger guides disposed below the tip and providing opposing surfaces for depressing the actuator to move the actuator towards the lower end of the device; and

wherein the finger guides each extend generally parallel to a longitudinal axis of the cosmetic dispensing system.

2. The device of claim 1 , wherein the finger guides include two or more depressions in an outer surface of the actuator.

3. The device of claim 2 , wherein the two or more depressions each include one or more raised ridges disposed on a lower portion of the depression.

4. The device of claim 1 , wherein the outlet is disposed adjacent an upper surface of the tip, the upper surface of the tip defining the upper surface of the device.

5. The device of claim 4 , wherein the upper surface of the tip is angled.

6. The device of claim 5 , wherein the upper surface of the tip is a rigid material.

7. The device of claim 5 , wherein the upper surface of the tip is flexible.

8. The device of claim 4 , wherein the tip includes a brush.

9. The device of claim 4 , further comprising a sponge disposed over the outlet.

10. The device of claim 9 , wherein the actuator includes a separate insert disposed therein defining the outlet, wherein the sponge includes a sheet disposed over the outlet and fixed between an inner surface of the actuator and an outer surface of the insert.

11. The device of claim 1 , further comprising a pump assembly configured to move the cosmetic product from the container through the outlet when the actuator is depressed.

12. The device of claim 11 , wherein the pump assembly is an airless pump.

13. A device for dispensing and applying a cosmetic product, the device comprising:

a container configured to hold a volume of cosmetic product, the container having an open end; and

a cosmetic dispensing system coupled to the open upper end of the container and comprising:

a pump assembly disposed within an open upper end of the container;

an actuator connected to the pump assembly; and

a tip connected to the actuator and having an outlet for dispensing cosmetic product, the tip defining an upper surface of the device;

wherein the actuator is configured to be manually depressed to deliver a portion of the volume of cosmetic product to the outlet, wherein the actuator includes a depression disposed below the tip providing one of more surfaces for manually depressing the actuator, thereby moving the actuator towards the container, activating the pump assembly, and expelling the portion of cosmetic product from the outlet; and

wherein the one or more surfaces for manually depressing the actuator each extend generally parallel to a longitudinal axis of the cosmetic dispensing system.

14. The device of claim 13 , wherein the depression extends around a circumference of the actuator.

15. The device of claim 13 , wherein the depression includes two depressions defining finger guides on opposite sides of the actuator.

16. The device of claim 15 , wherein the two depressions each include one or more raised ridges disposed on a lower portion of the depression.

17. The device of claim 13 , wherein the cosmetic dispensing system comprises a collar having a first end disposed over and at least partly surrounding the upper end of the container, and a second end sized to receive the actuator such that when the actuator is depressed, it moves within the collar.

18. The device of claim 1 wherein the cosmetic dispensing system comprises a collar having a first end disposed over and at least partly surrounding the upper end of the container, and a second end sized to receive the actuator such that when the actuator is depressed, it moves within the collar.