Interactive content in a messaging platform

1. A computer-implemented method comprising:

providing for display a plurality of social media content items authored by users having accounts of a social networking system;

forming an interactive message that can have a plurality of states associated with a time-based media event, the interactive message comprising one or more components including a social interaction component;

providing the interactive message for display concurrently with the social media content items;

providing broadcast event content for display concurrently with the social media content items;

receiving, during the event and from a plurality of the accounts of the social networking system, interactions with the social interaction component of the interactive message;

receiving, during the event, event data representing occurrences within the event; and

transitioning, while the event is in progress, the interactive message to an updated state of the states based on the event data received during the event,

wherein the interactive message provided for display is updated based on the interactions and in response to transitioning to the updated state.

2. The method of claim 1 , wherein the social media content items are associated with the time-based media event and include at least one of text, an image, time-based media (TBM) content, or a tag.

3. The method of claim 1 , wherein the social interaction component is configured to visually present the received interactions.

4. The method of claim 1 , further comprising:

sending, to a reacting account of the plurality of the accounts, one or more of the interactions;

receiving, from the reacting account, a reaction to the one or more of the interactions; and

providing, for display concurrently with the event, the reaction alongside the social media content items and the interactive message.

5. The method of claim 1 , further comprising:

determining an interaction aggregation based on the interactions; and

associating the interaction aggregation with one of the components of the interactive message.

6. The method of claim 1 , further comprising:

analyzing a plurality of social media content items authored during the event that are relevant to the event,

wherein transitioning the interactive message to the updated state is further based on an analysis of the social media content items authored during the event.

7. The method of claim 1 , further comprising:

receiving data regarding a concurrent time-based media event that is concurrent to the time-based media event,

wherein transitioning the interactive message to the updated state is further based on received data regarding the concurrent time-based media event.

8. The method of claim 1 , further comprising:

receiving data from an event moderator of the time-based media event,

wherein transitioning the interactive message to the updated state is further based on the data received from the event moderator.

9. A system comprising:

one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:

providing for display a plurality of social media content items authored by users having accounts of a social networking system;

forming an interactive message that can have a plurality of states associated with a time-based media event, the interactive message comprising one or more components including a social interaction component;

providing the interactive message for display concurrently with the social media content items;

providing broadcast event content for display concurrently with the social media content items;

receiving during the event and from a plurality of the accounts of the social networking system, interactions with the social interaction component of the interactive message;

receiving, during the event, event data representing occurrences within the event; and

transitioning, while the event is in progress, the interactive message to an updated state of the states based on the event data received during the event, wherein the interactive message provided for display is updated based on the interactions and in response to transitioning to the updated state.

10. The system of claim 9 , wherein the social media content items are associated with the time-based media event and include at least one of text, an image, time-based media (TBM) content, or a tag.

11. The system of claim 9 , wherein the social interaction component is configured to visually present the received interactions.

12. The system of claim 9 , the operations further comprising:

sending to a reacting account of the plurality of the accounts, one or more of the interactions;

receiving from the reacting account, a reaction to the one or more of the interactions; and

providing for display concurrently with the event, the reaction alongside the social media content items and the interactive message.

13. The system of claim 9 , the operations further comprising:

determining an interaction aggregation based on the interactions; and

associating the interaction aggregation with one of the components of the interactive message.

14. The system of claim 9 , the operations further comprising:

analyzing a plurality of social media content items authored during the event that are relevant to the event,

wherein transitioning the interactive message to the updated state is further based on an analysis of the social media content items authored during the event.

15. The system of claim 9 , the operations further comprising:

receiving data regarding a concurrent time-based media event that is concurrent to the time-based media event,

wherein transitioning the interactive message to the updated state is further based on received data regarding the concurrent time-based media event.

16. The system of claim 9 , the operations further comprising:

receiving data from an event moderator of the time-based media event,

wherein transitioning the interactive message to the updated state is further based on the data received from the event moderator.

17. One or more non-transitory computer storage media encoded with computer program instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

providing for display a plurality of social media content items authored by users having accounts of a social networking system;

forming an interactive message that can have a plurality of states associated with a time-based media event, the interactive message comprising one or more components including a social interaction component;

providing the interactive message for display concurrently with the social media content items;

providing broadcast event content for display concurrently with the social media content items;

receiving during the event and from a plurality of the accounts of the social networking system, interactions with the social interaction component of the interactive message;

receiving, during the event, event data representing occurrences within the event; and

transitioning, while the event is in progress, the interactive message to an updated state of the states based on the event data received during the event, wherein the interactive message provided for display is updated based on the interactions and in response to transitioning to the updated state.

18. The one or more non-transitory computer storage media of claim 17 , wherein the social media content items are associated with the time-based media event and include at least one of text, an image, time-based media (TBM) content, or a tag.

19. The one or more non-transitory computer storage media of claim 17 , wherein the social interaction component is configured to visually present the received interactions.

20. The one or more non-transitory computer storage media of claim 17 , the operations further comprising:

sending, to a reacting account of the plurality of the accounts, one or more of the interactions;

receiving, from the reacting account, a reaction to the one or more of the interactions; and

providing, for display concurrently with the event, the reaction alongside the social media content items and the interactive message.

21. The one or more non-transitory computer storage media of claim 17 , the operations further comprising:

determining an interaction aggregation based on the interactions; and

associating the interaction aggregation with one of the components of the interactive message.

22. The one or more non-transitory computer storage media of claim 17 , the operations further comprising:

analyzing a plurality of social media content items authored during the event that are relevant to the event,

wherein transitioning the interactive message to the updated state is further based on an analysis of the social media content items authored during the event.

23. The one or more non-transitory computer storage media of claim 17 , the operations further comprising:

receiving data regarding a concurrent time-based media event to the time-based time based media event,

wherein transitioning the interactive message to the updated state is further based on received data regarding the concurrent time-based media event.

24. The one or more non-transitory computer storage media of claim 17 , the operations further comprising:

receiving data from an event moderator of the time-based media event,

wherein transitioning the interactive message to the updated state is further based on the data received from the event moderator.