Method and apparatus for uniquely identifying wireless devices

1. A method for identifying mobile users in a site, the site including a plurality of wireless access points, the method comprising:

receiving, in real time, data packets from the plurality of wireless access points;

identifying unique device identifications from the received data packets, and time stamping each identified unique device identification;

determining repetitive or false unique device identifications in the identified unique device identification;

eliminating the repetitive or false unique device identifications in the identified unique device identification to obtain a plurality of accurate unique device identifications; and

using the plurality of accurate unique device identifications to identify corresponding mobile devices associated with each accurate unique device identifications.

2. The method of claim 1 , wherein the unique device identifications are one or more of media access control (MAC) addresses, International Mobile Equipment Identity (IMEI) and Bluetooth Identifiers.

3. The method of claim 1 , wherein the time stamping includes time stamping a first-seen and a last-seen unique device identification.

4. The method of claim 1 , further comprising storing the repetitive or false unique device identifications; and verifying the accurate unique device identifications against the stored repetitive or false unique device identifications.

5. The method of claim 1 , further comprising predicting what the mobile users will do or where the mobile users will go within the site, wherein said predicting what the mobile users will do or where the mobile users will go includes one or more of predicted future paths of the mobile users, next websites that the mobile users may access on their mobile devices, next products that the mobile users may look at or purchase, next physical locations that the mobile users may access.

6. The method of claim 5 , wherein said predicting information is utilized by one or more of merchants, advertisers, government agencies, and law enforcements.

7. The method of claim 1 , wherein said identifying unique device identifications and said determining repetitive or false unique device identifications comprises a dwell-time filter based on a threshold value.

8. The method of claim 7 , wherein said dwell-time filter includes one or more of a recency-time filter, an odd-behavior filter, an Organizationally Unique Identifier (OUI) filter, a locally administered device identification and a predetermined device identification pattern.

9. The method of claim 7 , wherein said dwell-time filter dynamically changes based on system parameters or a number of false-positives in a given time period or per a given number of observations.

10. A system for identifying mobile users in a site comprising:

a plurality of mobile devices in the site;

a wireless access point for receiving data packets from the plurality of mobile devices attempting to access a computer network, the data packets including mobile device identifications; and

a server in communication with the computer network for

receiving, in real time, said data packets from the access point,

identifying unique device identifications from the received data packets, and time stamping each identified unique device identification,

determining repetitive or false unique device identifications in the identified unique device identification,

eliminating the repetitive or false unique device identifications in the identified unique device identification to obtain a plurality of accurate unique device identifications, and

using the plurality of accurate unique device identifications to identify corresponding mobile devices associated with each accurate unique device identifications.

11. The system of claim 10 , wherein the unique device identifications are one or more of media access control (MAC) addresses, International Mobile Equipment Identity (IMEI) and Bluetooth Identifiers.

12. The system of claim 10 , wherein the time stamping includes time stamping a first-seen and a last-seen unique device identification.

13. The system of claim 10 , further comprising a dwell-time filter for identifying unique device identifications and determining repetitive or false unique device identifications, based on a threshold value.

14. The system of claim 13 , wherein said dwell-time filter includes one or more of a recency-time filter, an odd-behavior filter, an Organizationally Unique Identifier (OUI) filter, a locally administered device identification and a predetermined device identification pattern.

15. The system of claim 13 , wherein said dwell-time filter dynamically changes based on system parameters or a number of false-positives in a given time period or per a given number of observations.

16. The system of claim 10 , further comprising predicting what the mobile users will do or where the mobile users will go within the site, wherein said predicting information is utilized by one or more of merchants, advertisers, government agencies, and law enforcements.

17. A non-transitory computer storage medium including a plurality of instructions, the instructions when executed by one or more processors performing a method for identifying mobile users in a site, the site including a plurality of wireless access points, the method comprising:

receiving, in real time, data packets from the plurality of wireless access points;

identifying unique device identifications from the received data packets, and time stamping each identified unique device identification;

determining repetitive or false unique device identifications in the identified unique device identification;

eliminating the repetitive or false unique device identifications in the identified unique device identification to obtain a plurality of accurate unique device identifications; and

using the plurality of accurate unique device identifications to identify corresponding mobile devices associated with each accurate unique device identifications.

18. The non-transitory computer storage medium of claim 17 , wherein the unique device identifications are one or more of media access control (MAC) addresses, International Mobile Equipment Identity (IMEI) and Bluetooth Identifiers.

19. The non-transitory computer storage medium of claim 17 , further comprising predicting what the mobile users will do or where the mobile users will go within the site, wherein said predicting what the mobile users will do or where the mobile users will go includes one or more of predicted future paths of the mobile users, next websites that the mobile users may access on their mobile devices, next products that the mobile users may look at or purchase, next physical locations that the mobile users may access.

20. The non-transitory computer storage medium of claim 17 , wherein said predicting information is utilized by one or more of merchants, advertisers, government agencies, and law enforcements.