SYSTEMS AND METHODS FOR PROVIDING IN-STORE ADVERTIZING INCENTIVES TO CUSTOMER-MEMBERS OF A RETAILER
Embodiments relate to systems and methods for providing in-store advertizing incentives to customer-members of a business, such as a retailer, wholesaler or other business. In embodiments, the advertizing incentive can be based on customer-members visiting a retail location and/or making a purchase from the retailer. Content for the advertisement can be provided by the customer-member, and the advertisement can be displayed in the retail location. In some embodiments, the advertisement can be cooperative in that it includes information about both the customer-member and the retailer. For example, the advertisement can include information about a product purchased by the customer-member from the retailer and information about the customer-member's business. The advertisement can comprise a print-type advertisement, a commercial with video and audio information, an audio-only commercial, or some other type of advertisement.
1 . A system for providing an advertizing incentive, by a retailer having a retail location and offering a member relationship to customers, to a customer-member of the retailer, comprising:
an electronic customer-member identification module configured to be arranged in the retail location to identify a presence in the retail location of a customer-member of the retailer;
a display module; and
an advertising module communicatively coupled with the electronic customer-member identification module and the display module and configured to receive an electronic advertisement related to the customer-member and to cause the display module to display the electronic advertisement according to at least one characteristic related to the identified presence of the customer-member in the retail location.
2 . The system of claim 1 , wherein the electronic customer-member identification module is communicatively coupled with a point-of-sale (POS) system of the retailer.
3 . The system of claim 2 , wherein the advertising module is communicatively coupled with the POS system and configured to receive purchase data of the customer-member, identify from the purchase data a product that relates to the electronic advertisement, and display information related to the identified product with the electronic advertisement in the business location.
4 . The system of claim 3 , wherein the information related to the identified product includes at least one of a product name, a product brand, a product price, a product location in the business location, or a product offer.
5 . The system of claim 2 , wherein the POS system comprises at least a portion of the electronic customer-member identification module.
6 . The system of claim 6 , wherein the electronic customer-member identification module comprises at least one of a magnetic stripe reader, a bar code reader, a contactless electronic payment terminal, a chip-and-pin reader, a biometric identification system, a scanner, a mouse, a camera, a voice recognition system, a radio frequency identification (RFID) system, a BLUETOOTH system, a WIFI system, a near-field communication (NFC) antenna, or a keyboard.
7 . The system of claim 1 , wherein the electronic customer-member identification module is configured to be arranged proximate an entrance of the retail location to detect an entrance into the retail location of the customer-member.
8 . The system of claim 7 , wherein the electronic customer-member identification module is configured to automatically detect an entrance into the retail location of the customer-member.
9 . The system of claim 7 , wherein the electronic customer-member identification module is configured to detect an entrance into the retail location of the customer-member based on an interaction with the customer-member.
10 . The system of claim 1 , wherein the at least one characteristic comprises a number of times the presence of the customer-member in the retail location is identified, and wherein the advertising module is configured to increase at least one of a length of time the advertisement is displayed, a frequency of display of the advertisement, or a value of the time at which the advertisement is displayed as the number of times increases.
11 . The system of claim 1 , wherein the at least one characteristic comprises an amount purchased by the customer-member in the retail location, and wherein the advertising module is configured to increase at least one of a length of time the advertisement is displayed, a frequency of display of the advertisement, or a value of the time at which the advertisement is displayed as the amount purchased increases.
12 . The system of claim 1 , wherein the display module comprises at least one display on which the advertisement is displayed.
13 . The system of claim 12 , wherein at least one of the displays is located at the retail location.
14 . The system of claim 12 , wherein at least one of the displays is located at a different retail location.
15 . A method of providing an advertizing incentive, by a retailer having a retail location and offering a member relationship with customers, to a customer-member of the retailer, comprising:
receiving an electronic advertisement from to the customer-member;
identifying, by an electronic customer-member identification module configured to be arranged in the retail location, a presence in the retail location of the customer-member; and
causing to be displayed on a display module, by an advertising module communicatively coupled with the electronic customer-member identification module, the electronic advertisement in the retail location according to at least one characteristic related to the identifying of the customer-member in the retail location.
16 . The method of claim 15 , further comprising:
receiving, by the electronic customer-member identification module from a point-of-sale (POS) system of the retail location, purchase data of the customer-member;
identifying from the purchase data a product that relates to the electronic advertisement; and
displaying information related to the identified product with the electronic advertisement in the retail location.
17 . The method of claim 16 , wherein the information related to the identified product includes at least one of a product name, a product brand, a product price, a product location in the business location, or a product offer.
18 . The method of claim 15 , further comprising arranging the electronic customer-member identification module proximate an entrance to the retail location.
19 . The method of claim 18 , wherein the detecting further comprises automatically identifying an entrance into the retail location of the customer-member.
20 . The method of claim 18 , wherein the identifying further comprises receiving information by the electronic customer-member identification module based on an interaction between the customer-member and the electronic customer-member identification module.
21 . The method of claim 15 , wherein the at least one characteristic comprises a number of times the presence of the customer-member in the retail location is identified, and wherein the causing to be displayed further comprises increasing at least one of a length of time the advertisement is displayed, a frequency of display of the advertisement, or a value of the time at which the advertisement is displayed as the number of times increases.
22 . The method of claim 15 , wherein the at least one characteristic comprises an amount purchased by the customer-member in the retail location, and wherein the displaying further comprises increasing at least one of a length of time the advertisement is displayed, a frequency of display of the advertisement, or a value of the time at which the advertisement is displayed as the amount purchased increases.