Systems and methods for identifying and correlating an advertised object from a media asset with a demanded object from a group of interconnected computing devices embedded in a living environment of a user
Systems and methods for identifying and correlating an advertised object with a plurality of interconnected computing devices embedded in a living environment of the user. For example, a media guidance application implemented at a set-top box with a television may receive a signal from a printer indicating that cartridge ink is low. When the user is watching a television show and an advertisement relating to printer cartridges is being played, the media guidance application may identify that the advertised printer cartridges may be something that the user needs, and may then send a notification to a user of the advertisement. In this way, the media guidance application correlates advertisements from a media asset with a user's actual needs, which may improve the advertisement conversion rate for advertisers.
1. A method for identifying an advertised object from a media asset and providing the advertised object to a user by automatically identifying a level of user interest in the advertised object and correlating the advertised object with a plurality of computing devices embedded in a living environment of the user, the method comprising:
receiving, from a remote source, a media asset and metadata corresponding to the media asset;
playing, at user equipment, the media asset to the user;
identifying an advertised object from the metadata corresponding to the media asset at a time when the media asset is being played;
polling, a communication stack within a first wireless communications network operated under a first wireless network protocol, for status information of a plurality of computing devices interconnected via the first wireless communication network;
receiving, via the first wireless communications network, an electronic status message from a computing device of the plurality of computing devices, the electronic message being indicative of a demanded object relating to the computing device;
comparing the demanded object with the advertised object to determine whether the advertised object is related to the demanded object;
in response to determining that the advertised object is related to the demanded object based on the comparing, sending, to a user device, an electronic communication including information relating to the advertised object;
in response to sending the electronic communication to the user device, obtaining a user indication that affirms a user demand for the advertised object; and
in response to obtaining the user indication that affirms a user demand of the advertised object, sending a transaction request to an electronic commerce website to complete a purchase of the advertised object.
2. The method of claim 1 , wherein polling the communication stack within the first wireless communications network operated under the first wireless network protocol comprises:
determining a segment of the media asset that contains no advertised object based on the metadata corresponding to the media asset; and
refraining from polling the communication stack when the segment of the media asset is being played.
3. The method of claim 1 , further comprising:
monitoring an engagement level of the user towards the media asset;
determining whether the engagement level at the time is greater than an engagement threshold;
in response to determining that the engagement level at the time is less than the engagement threshold, refrain from polling the communication stack for the status information of a plurality of computing devices at the time; and
in response to determining that the engagement level at the time is greater than the engagement threshold, polling the communication stack at the time for the status information of a plurality of computing devices.
4. The method of claim 3 , further comprising:
in response to polling the communication stack at the time for the status information of a plurality of computing devices, determining whether the media asset is at a commercial break at the time based on the metadata corresponding to the media asset;
in response to determining that the media asset is at the commercial break at the time, sending, to the user device, the electronic communication including information relating to the advertised object when the advertised object is related to the demanded object; and
in response to determining that the media asset is not at the commercial break at the time, refrain from sending, to the user device, the electronic communication and adding the advertised object to a wish list associated with a user profile for user review at a later time.
5. The method of claim 1 , wherein sending, to the user device, the electronic communication including information relating to the advertised object comprises:
routing the electronic communication to a remote communication server,
wherein the remote communication server sends the electronic communication to the user device via a second wireless network operated under a second wireless network protocol that is different from the first wireless network protocol.
6. The method of claim 1 , wherein the determining that the advertised object is related to the demanded object based on the comparing comprises:
determining a first set of attributes relating to the advertised object, the first set of attributes being selected from the group of a product type, a brand name, a keyword, and a corresponding computing device relating to the advertised object;
determining a second set of attributes relating to the demanded object, the second set of attributes being selected from the group of a product type, a brand name, a keyword, and a corresponding computing device relating to the demanded object;
comparing the first set of attributes with the second set of attributes to determine an overlap percentage between the first set of attributes and the second set of attributes;
determining whether the overlap percentage exceeds a matching threshold for the demanded object;
in response to determining that the overlap percentage exceeds a matching threshold for the demanded object, determining that the advertised object is related to the demanded object based on the comparing.
7. A system for identifying an advertised object from a media asset and providing the advertised object to a user by automatically identifying a level of user interest in the advertised object and correlating the advertised object with a plurality of computing devices embedded in a living environment of the user, the system comprising:
communication circuitry;
input/output circuitry;
control circuitry configured to:
receive, via the communication circuitry from a remote source, a media asset and metadata corresponding to the media asset;
play, via the input/output circuitry at user equipment, the media asset to the user;
identify an advertised object from the metadata corresponding to the media asset at a time when the media asset is being played;
poll, via the communication circuitry, a communication stack within a first wireless communications network operated under a first wireless network protocol, for status information of a plurality of computing devices interconnected via the first wireless communication network;
receive, by the communication circuitry, via the first wireless communications network, an electronic status message from a computing device of the plurality of computing devices, the electronic message being indicative of a demanded object relating to the computing device;
compare the demanded object with the advertised object to determine whether the advertised object is related to the demanded object;
in response to determining that the advertised object is related to the demanded object based on the comparing, send, via the communication circuitry to a user device, an electronic communication including information relating to the advertised object;
in response to sending the electronic communication to the user device, obtain, via the input/output circuitry, a user indication that affirms a user demand for the advertised object; and
in response to obtaining the user indication that affirms a user demand of the advertised object, send, via the communication circuitry, a transaction request to an electronic commerce website to complete a purchase of the advertised object.
8. The system of claim 7 , wherein the control circuitry, when polling the communication stack within the first wireless communications network operated under the first wireless network protocol, is further configured to:
determine a segment of the media asset that contains no advertised object based on the metadata corresponding to the media asset; and
refrain from polling the communication stack when the segment of the media asset is being played.
9. The system of claim 7 , wherein the control circuitry is further configured to:
monitor an engagement level of the user towards the media asset;
determine whether the engagement level at the time is greater than an engagement threshold;
in response to determining that the engagement level at the time is less than the engagement threshold, refrain from polling the communication stack for the status information of a plurality of computing devices at the time; and
in response to determining that the engagement level at the time is greater than the engagement threshold, poll the communication stack at the time for the status information of a plurality of computing devices.
10. The system of claim 9 , wherein the control circuitry is further configured to:
in response to polling the communication stack at the time for the status information of a plurality of computing devices, determine whether the media asset is at a commercial break at the time based on the metadata corresponding to the media asset;
in response to determining that the media asset is at the commercial break at the time, send, to the user device, the electronic communication including information relating to the advertised object when the advertised object is related to the demanded object; and
in response to determining that the media asset is not at the commercial break at the time, refrain from sending, to the user device, the electronic communication and adding the advertised object to a wish list associated with a user profile for user review at a later time.
11. The system of claim 7 , wherein the control circuitry, when sending, to the user device, the electronic communication including information relating to the advertised object, is further configured to:
route the electronic communication to a remote communication server,
wherein the remote communication server sends the electronic communication to the user device via a second wireless network operated under a second wireless network protocol that is different from the first wireless network protocol.
12. The system of claim 7 , wherein the control circuitry, when determining that the advertised object is related to the demanded object based on the comparing, is further configured to:
determine a first set of attributes relating to the advertised object, the first set of attributes being selected from the group of a product type, a brand name, a keyword, and a corresponding computing device relating to the advertised object;
determine a second set of attributes relating to the demanded object, the second set of attributes being selected from the group of a product type, a brand name, a keyword, and a corresponding computing device relating to the demanded object;
compare the first set of attributes with the second set of attributes to determine an overlap percentage between the first set of attributes and the second set of attributes;
determine whether the overlap percentage exceeds a matching threshold for the demanded object;
in response to determining that the overlap percentage exceeds a matching threshold for the demanded object, determine that the advertised object is related to the demanded object based on the comparing.