Mobile Analytics-Based Identification
A customer-device interface interacts with customer devices proximal to a retail shopping facility to thereby receive from the customer's device a first unique identifier. A control circuit operably couples to the customer-device interface. The control circuit accesses mobile analytics information regarding locations of customer devices and identifying information for the customer devices comprising a second unique identifier that is different from the first unique identifier. By then also accessing identifying information for customers of the retail shopping facility the control circuit uses the first identifier, the second unique identifier, and the identifying information for customers of the retail shopping facility to correlate the second unique identifier with a particular corresponding customer.
1 . An apparatus comprising:
at least a first retail shopping facility;
a customer-device interface configured and disposed to interact with a customer's device proximal to the first retail shopping facility to thereby receive from the customer's device a first unique identifier;
a control circuit operably coupled to the customer-device interface and configured to:
access mobile analytics information that includes information regarding locations of customer devices and identifying information for the customer devices comprising a second unique identifier that is different from the first unique identifier;
access identifying information for customers of the first retail shopping facility;
use the first unique identifier, the second unique identifier, and the identifying information for customers of the first retail shopping facility to correlate the second unique identifier with a particular corresponding customer.
2 . The apparatus of claim 1 wherein the customer-device interface comprises a wireless interface.
3 . The apparatus of claim 2 wherein the wireless interface comprises at least one of a Wi-Fi access point and a Bluetooth transceiver.
4 . The apparatus of claim 2 wherein the first unique identifier comprises a Media Access Control (MAC) address for the corresponding customer's device.
5 . The apparatus of claim 1 wherein the second unique identifier comprises at least one of:
a mobile device Electronic Serial Number (ESN);
a mobile device International Mobile Equipment Identity (IMEI) number;
a number assigned by a wireless-communications service provider.
6 . The apparatus of claim 1 wherein the control circuit is configured to access the identifying information for customers of the first retail shopping facility by, at least in part, accessing traceable tender information corresponding to purchases made by the customers at the first retail shopping facility.
7 . The apparatus of claim 1 wherein the control circuit is configured to access the identifying information for customers of the first retail shopping facility by, at least in part, accessing receipt-based information provided directly by the customers that correlates purchases made by the customers at the first retail shopping facility with identifying customer information.
8 . The apparatus of claim 1 wherein the control circuit is further configured to:
access information including a plurality of partiality vectors for customers that are correlated with the second unique identifiers.
9 . The apparatus of claim 8 wherein the control circuit is further configured to:
use the plurality of partiality vectors in combination with the mobile analytics information to identify specific customer-based actions to facilitate.
10 . The apparatus of claim 9 wherein the control circuit is further configured to:
access vectorized characterizations for each of a plurality of products, wherein each of the vectorized characterizations indicates a measure regarding an extent to which a corresponding one of the products accords with a corresponding one of the plurality of partiality vectors;
also use the vectorized characterizations when identifying the specific customer-based actions to facilitate.
11 . A method comprising:
by a control circuit that is operably coupled to a customer-device interface that is configured and disposed to interact with a customer's device proximal to a first retail shopping facility to thereby receive from the customer's device a first unique identifier:
accessing mobile analytics information that includes information regarding locations of customer devices and identifying information for the customer devices comprising a second unique identifier that is different from the first unique identifier;
accessing identifying information for customers of the first retail shopping facility;
using the first unique identifier, the second unique identifier, and the identifying information for customers of the first retail shopping facility to correlate the second unique identifier with a particular corresponding customer.
12 . The method of claim 11 wherein the customer-device interface comprises a wireless interface.
13 . The method of claim 12 wherein the wireless interface comprises at least one of a Wi-Fi access point and a Bluetooth transceiver.
14 . The method of claim 12 wherein the first unique identifier comprises a Media Access Control (MAC) address for the corresponding customer's device.
15 . The method of claim 11 wherein the second unique identifier comprises at least one of:
a mobile device Electronic Serial Number (ESN);
a mobile device International Mobile Equipment Identity (IMEI) number;
a number assigned by a wireless-communications service provider.
16 . The method of claim 11 wherein accessing the identifying information for customers of the first retail shopping facility comprises, at least in part, accessing traceable tender information corresponding to purchases made by the customers at the first retail shopping facility.
17 . The method of claim 11 wherein accessing the identifying information for customers of the first retail shopping facility comprises, at least in part, accessing receipt-based information provided directly by the customers that correlates purchases made by the customers at the first retail shopping facility with identifying customer information.
18 . The method of claim 11 further comprising:
accessing information including a plurality of partiality vectors for customers that are correlated with the second unique identifiers.
19 . The method of claim 18 further comprising:
using the plurality of partiality vectors in combination with the mobile analytics information to identify specific customer-based actions to facilitate.
20 . The method of claim 19 further comprising:
accessing vectorized characterizations for each of a plurality of products, wherein each of the vectorized characterizations indicates a measure regarding an extent to which a corresponding one of the products accords with a corresponding one of the plurality of partiality vectors;
and wherein using the plurality of partiality vectors in combination with the mobile analytics information to identify specific customer-based actions to facilitate further comprises also using the vectorized characterizations when identifying the specific customer-based actions to facilitate.