Systems and methods for providing targeted content across user channels

1. A method of providing targeted content across user channels, the method comprising:

receiving and storing, by a synchronizing server, data regarding a plurality of device activity events occurring on a plurality of user devices;

determining, by the synchronizing server, a plurality of users of the plurality of user devices based on the stored device activity events;

determining, by the synchronizing server, through a network, for each of the plurality of users, at least one additional secondary user device corresponding to a respective user among the plurality of users, the at least one additional secondary user device being distinct from the plurality of user devices;

creating, by the synchronizing server, a cross-channel advertising campaign targeting the plurality of users of the plurality of user devices, the cross-channel advertising campaign comprising targeted content based on the device activity and configured to accept a response other than a voice communication from a user via the user's respective determined additional secondary user device; and

running, by the synchronizing server, the cross-channel advertising campaign by transmitting the targeted content of the cross-channel advertising campaign to at least one of the additional secondary user devices associated with a targeted user, such that the targeted content is displayed on one of the additional secondary user devices associated with the targeted user when a call received from an originator of the targeted content relates to a preexisting appointment, scheduled delivery, or product purchase associated with the originator.

2. The method of claim 1 , wherein the targeted content is displayed on a caller ID screen of a user's device.

3. The method of claim 2 , wherein the targeted content comprises one or more of a textual message, graphical elements, and user interface elements allowing the user to convey information to the originator of the targeted content.

4. The method of claim 2 , wherein the targeted content is sent in connection to a previous transaction between the user and the originator of the targeted content.

5. The method of claim 1 , the method further comprising:

creating a device activity campaign; and

running the device activity campaign on the user device.

6. The method of claim 5 , wherein the device activity campaign is run on a cross-channel event producer application on the user device.

7. A non-transitory computer readable medium storing a program causing a computer to execute a method of providing targeted content across user channels, the method comprising:

receiving and storing, by a synchronizing server, data regarding a plurality of device activity events occurring on a plurality of user devices;

determining, by the synchronizing server, a plurality of users of the plurality of user devices based on the stored device activity events;

determining, by the synchronizing server, through a network, for each of the plurality of users, at least one additional secondary user device corresponding to a respective user among the plurality of users, the at least one additional secondary user device being distinct from the plurality of user devices;

creating, by the synchronizing server, a cross-channel advertising campaign targeting the plurality of users of the plurality of user devices, the cross-channel advertising campaign comprising targeted content based on the device activity and configured to accept a response other than a voice communication from a user via the user's respective determined additional secondary user device; and

running, by the synchronizing server, the cross-channel advertising campaign by transmitting the targeted content of the cross-channel advertising campaign to at least one of the additional secondary user devices associated with a targeted user, such that the targeted content is displayed on one of the additional secondary user devices associated with the targeted user when a call received from an originator of the targeted content relates to a preexisting appointment, scheduled delivery, or product purchase associated with the originator.

8. The non-transitory computer readable medium of claim 7 , wherein targeted content is displayed on a caller ID screen of a user's device.

9. The non-transitory computer readable medium of claim 8 , wherein the targeted content comprises one or more of a textual message, graphical elements, and user interface elements allowing the user to convey information to the originator of the targeted content.

10. The non-transitory computer readable medium of claim 8 , wherein the targeted content is sent in connection to a previous transaction between the user and the originator of the targeted content.

11. The non-transitory computer readable medium of claim 7 , the method further comprising:

creating a device activity campaign; and

running the device activity campaign on the user device.

12. The non-transitory computer readable medium of claim 11 , wherein the device activity campaign is run on a cross-channel event producer application on the user device.

13. A computer system for providing targeted content across user channels, the system comprising:

a memory having processor-readable instructions stored therein; and

a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a plurality of functions, including functions to:

receive and store, data regarding a plurality of device activity events occurring on a plurality of user devices;

determine a plurality of users of the plurality of user devices based on the stored device activity events;

determine, through a network, for each of the plurality of users, at least one additional secondary user device corresponding to a respective user among the plurality of users, the at least one additional secondary user device being distinct from the plurality of user devices;

create a cross-channel advertising campaign targeting the plurality of users of the plurality of user devices, the cross-channel advertising campaign comprising targeted content based on the device activity and configured to accept a response other than a voice communication from a user via the user's respective determined additional secondary user device; and

run the cross-channel advertising campaign by transmitting the targeted content of the cross-channel advertising campaign to at least one of the additional secondary user devices associated with a targeted user, such that the targeted content is displayed on one of the additional secondary user devices associated with the targeted user when a call received from an originator of the targeted content relates to a preexisting appointment, scheduled delivery, or product purchase associated with the originator.

14. The computer system of claim 13 , wherein the targeted content is displayed on a caller ID screen of a user's device.

15. The computer system of claim 14 , wherein the targeted content comprises one or more of a textual message, graphical elements, and user interface elements allowing the user to convey information to the originator of the targeted content.

16. The computer system of claim 14 , wherein the targeted content is sent in connection to a previous transaction between the user and the originator of the targeted content.

17. The computer system of claim 13 , wherein the plurality of functions performed by the processor when executing the processor-readable instructions further includes functions to:

creating a device activity campaign; and

running the device activity campaign on the user device.

18. The computer system of claim 17 , wherein the device activity campaign is run on a cross-channel event producer application on the user device.