IP Library Granted Patent US 10,628,821
Granted Patent B2
US 10,628,821 · App. 15/721,995 · Granted Apr 21, 2020

Activation and assigning value to gift cards using RFID

Inventor: Allison Marsh (Olmsted Falls, OH)
Assignee: American Greetings
G06Q20/354G06Q20/3278G06Q20/341G06Q20/348G06Q20/3433G06Q20/352
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Quick Facts
Patent No.
US 10,628,821
App. No.
15/721,995
Granted
Apr 21, 2020
Kind
B2
Abstract

The present disclosure and related inventions describe a system and method by which gift cards may be user-activated and assigned value using Radio Frequency Identification (RFID). The user-activated gift card contains an RFID chip embedded therein that works in conjunction with a mobile website or mobile app to allow users to activate and assign value to the gift card at any time and at any place.

Claims (12)

1. A gift card container comprising:

a gift card with an RFID chip or tag, the RFID chip or tag comprising and saved thereon at least one unique identification number associated with the gift card and a URL of a gift card management website; and

a barcode which a cashier can scan at a point of sale (POS) to determine a price of the gift card container before the gift card is purchased and loaded;

wherein the gift card is fully contained in the gift card container such that the gift card is not visible at the POS;

wherein the gift card container is gift wrapped;

wherein the gift card is configured to be activated and loaded at any time and from any location by a mobile device of a user after purchasing the gift container without having to remove the gift card from the gift wrapped gift card container; and

wherein the gift card is further configured to be activated and loaded by near-field communication (NFC) between the mobile device and the RFID chip or tag and by the user interacting with the gift card management website using the mobile device.

2. The gift card container of claim 1 , wherein the gift card container is in the form of a gift item.

3. The gift card container of claim 1 , wherein the gift card container is given away for free with a retail purchase.

4. The gift card container of claim 1 , wherein the gift card contains a security or redemption code printed thereon.

5. The gift card container of claim 1 , wherein the gift card further comprises a magnetic stripe or a bar code.

6. The gift card container of claim 1 , wherein the gift card is reloadable.

Assignments (2)
SECURITY AGREEMENT Recorded Apr 12, 2018
From: AMERICAN GREETINGS CORPORATION
To: BARCLAYS BANK PLC, AS COLLATERAL AGENT
Reel/Frame 045915/0841 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 2, 2017
From: MARSH, ALLISON
To: AMERICAN GREETINGS CORPORATION
Reel/Frame 043750/0255 →