ASSESSING STATE INFORMATION FOR RETAIL DISPLAYS
Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. Data packets broadcast by the wireless beacons may also include assessed state information for the POP displays.
1 - 60 . (canceled)
61 . An apparatus, comprising:
a processor;
a memory;
a wireless beacon, wherein the wireless beacon is configured to broadcast a wireless signal, the wireless signal including a data packet, and wherein the data packet comprises a unique identifier for the wireless beacon; and
wherein the apparatus is configured to be coupled to a point of purchase (POP) display comprising a consumer product display, the POP display being configured to be deployed at a retail location;
wherein the apparatus is configured to assess a state of the POP display; and
wherein the apparatus is configured to broadcast the assessed state of at least one component in the data packet.
62 . The apparatus of claim 61 , wherein the assessed state comprises an amount of battery power remaining in a battery coupled to the POP display.
63 . The apparatus of claim 61 , wherein the assessed state comprises a state of one or more components on the POP display.
64 . The apparatus of claim 61 , wherein the assessed state comprises one or more of: a state of the processor, a state of the memory, a state of an electronic display on the POP display, a state of a clock on the POP display, and a state of a sensor on the POP display.
65 . The apparatus of claim 61 , wherein the assessed state comprises a state of retail products on the POP display.
66 . The apparatus of claim 61 , wherein the assessed state comprises a state of merchandising materials on the POP display.
67 . The apparatus of claim 61 , wherein the wireless beacon comprises a Bluetooth radio.
68 . The apparatus of claim 61 , further comprising a camera configured to capture one or more images of the POP display, wherein the apparatus is configured to assess the state of the POP display using image processing of at least one of the captured images.
69 . A method, comprising:
assessing a state of a point of purchase (POP) display, the POP display comprising a consumer product display, wherein the POP display comprises a wireless beacon located on a circuit board coupled to the POP display, and wherein the POP display is located at a retail location, the location of the POP display being unknown to a remote server;
providing the assessed state in a data packet in a wireless signal broadcast by the wireless beacon, the data packet comprising a unique identifier for the wireless beacon; and
receiving the data packet in a remote server, the remote server being remotely located from the retail location.
70 . The method of claim 69 , wherein assessing the state of the POP display comprises assessing an amount of battery power remaining in a battery coupled to the POP display.
71 . The method of claim 69 , wherein assessing the state of the POP display comprises assessing a state of one or more components on the POP display.
72 . The method of claim 71 , wherein assessing the state of the one or more components on the POP display comprises assessing whether a component is active, inactive, or in a lower power mode.
73 . The method of claim 71 , wherein the one or more components comprises one or more of the following components: the circuit board, a memory, an electronic display on the POP display, a clock on the POP display, and a sensor on the POP display.
74 . The method of claim 69 , wherein assessing the state of the POP display comprises assessing an inventory of retail products on the POP display.
75 . The method of claim 69 , wherein assessing the state of the POP display comprises assessing a state of merchandising materials on the POP display.
76 . A non-transient computer-readable medium including instructions that, when executed by one or more processors, causes the one or more processors to perform a method, comprising:
assessing a state of a point of purchase (POP) display, the POP display comprising a consumer product display, wherein the POP display comprises a wireless beacon located on a circuit board coupled to the POP display, and wherein the POP display is located at a retail location, the location of the POP display being unknown to a remote server;
providing the assessed state in a data packet in a wireless signal broadcast by the wireless beacon, the data packet comprising a unique identifier for the wireless beacon; and
receiving the data packet in a remote server, the remote server being remotely located from the retail location.
77 . The non-transient computer-readable medium of claim 76 , wherein assessing the state of the POP display comprises assessing an amount of battery power remaining in a battery coupled to the POP display.
78 . The non-transient computer-readable medium of claim 76 , wherein assessing the state of the POP display comprises assessing a state of one or more components on the POP display.
79 . The non-transient computer-readable medium of claim 76 , wherein assessing the state of the POP display comprises assessing an inventory of retail products on the POP display.
80 . The non-transient computer-readable medium of claim 76 , wherein assessing the state of the POP display comprises assessing a state of merchandising materials on the POP display.
81 - 140 . (canceled)