IP Library Granted Patent US 10,503,924
Granted Patent B1
US 10,503,924 · App. 15/729,582 · Granted Dec 10, 2019

Apparatus and method for automated privacy protection in distributed images

Inventors: Robert Murphy (Venice, CA); Evan Spiegel (Los Angeles, CA)
Assignee: Snap Inc.
G06F21/6245G06F21/10G06F21/32G06F21/6254G06K9/00268G06K9/00288G06Q50/01H04L51/10H04L51/18G06F2221/0724
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Quick Facts
Patent No.
US 10,503,924
App. No.
15/729,582
Granted
Dec 10, 2019
Kind
B1
Abstract

A method executed by a computer includes receiving an image from a client device. A facial recognition technique is executed against an individual face within the image to obtain a recognized face. Privacy rules are applied to the image, where the privacy rules are associated with privacy settings for a user associated with the recognized face. A privacy protected version of the image is distributed, where the privacy protected version of the image has an altered image feature.

Claims (18)

1. A method executed by a computer, comprising:

receiving a digital image from a client device;

executing a facial recognition technique against an individual face within the digital image to obtain a recognized face;

adding textual content to the digital image in response to the recognized face to form an enhanced digital image;

applying privacy rules to the enhanced digital image, wherein the privacy rules are associated with privacy settings for a user associated with the recognized face; and

distributing a privacy protected version of the enhanced digital image, wherein the privacy protected version of the enhanced digital image has an altered image feature, and wherein the distribution of the privacy protected version of the enhanced digital image is limited by selectively blocking distribution of the enhanced digital image in accordance with the privacy rules.

2. The method of claim 1 wherein the textual content is an advertisement.

3. The method of claim 1 wherein executing includes making network calls to a machine supplying facial recognition services.

4. The method of claim 1 wherein the enhanced digital image is displayed for an ephemeral period of time.

5. The method of claim 1 wherein the enhanced digital image is displayable for an ephemeral period of time.

6. The method of claim 1 wherein the enhanced digital image is distributed to an ephemeral gallery.

7. The method of claim 6 wherein the ephemeral gallery includes a collection of ephemeral images available for an ephemeral period of time.

8. The method of claim 1 wherein the altered image feature is a blurred image of the recognized face.

9. The method of claim 1 wherein the altered image feature is a block over the recognized face.

10. The method of claim 9 wherein the block is selected from an emoticon, an icon and a brand.

11. The method of claim 1 wherein limiting distribution of the enhanced digital image includes limiting distribution of the enhanced digital image to members of the social network associated with the recognized face.

12. The method of claim 1 wherein limiting distribution of the enhanced digital image includes soliciting permission from the user associated with the recognized face prior to distribution of the enhanced digital image.

13. The method of claim 1 wherein the altered image feature is a block over the recognized face and the body associated with the recognized face.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 10, 2017
From: MURPHY, ROBERT; SPIEGEL, EVAN
To: SNAPCHAT, INC.
Reel/Frame 043829/0329 →
CHANGE OF NAME Recorded Oct 10, 2017
From: SNAPCHAT, INC.
To: SNAP INC.
Reel/Frame 044172/0905 →