IP Library Patent Application 15783825
Patent Application
App. No. 15/783,825

VECTOR-BASED OPTIMIZATION OF MEDIA PRESENTATIONS

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Quick Facts
Patent No.
US None
App. No.
15/783,825
Abstract

A segment from the plurality of segments is selected such that a vectorized product characterizations of the media presentation including the segment have a predetermined alignment with the preferred values of the customer audience. The selected segment is transmitted to a media player device of the customer audience. The media player device subsequently receives the segment and renders a customized media presentation to the customer that includes the selected segment in place of the original portion. The alignment maximizes customer acceptance or purchases of the customized media presentation.

Claims (30)

1 . A system that is configured to present customized media presentations to a customer, the system comprising:

a media player device that is configured to render a media presentation for viewing by a customer audience;

a communication network coupled to the media player device;

a database that is configured to store a plurality of customer partiality vectors, wherein each of the customer partiality vectors comprises a customer preference programmatically linked to a strength of the customer preference, the database also including a plurality of media segments, each of the plurality of media segments being configured to replace an original portion of the media presentation, wherein the media presentation has one or more vectorized product characterizations;

a control circuit coupled to the database and the communication network, the control circuit being disposed at a central processing center, the control circuit configured to:

based upon an analysis of the strengths of the customer preferences for the customer partiality vectors, determine one or more preferred values of the customer audience;

select a segment from the plurality of segments so as to maximize an alignment of at least some of the vectorized product characterizations of the media presentation with the preferred values of the customer audience after the segment is inserted into the media presentation;

transmit the selected segment to the media player device of the customer audience;

wherein the media player device subsequently receives the segment and renders a customized media presentation to the customer that includes the selected segment in place of the original portion, wherein the alignment maximizes customer acceptance or purchases of the customized media presentation.

2 . The system of claim 1 , wherein the database is further configured to store the customized media presentation and wherein the control circuit transmits the selected segment within the customized media presentation to the media player device.

3 . The system of claim 2 , wherein the control circuit is further configured to insert a different segment from the plurality of segments into the media presentation to create a second customized media presentation, and the control circuit is configured to transmit the second customized media presentation to a second media player device of a second customer audience.

4 . The system of claim 3 , wherein the second customized media presentation has at least a predetermined second alignment to preferred values of the second customer audience.

5 . The system of claim 1 , wherein the customer values relate to one or more of a level of violence, a level of usage of vulgar language, or a level of sexual content.

6 . The system of claim 1 , wherein the media presentation comprises a movie or a television program.

7 . The system of claim 1 , wherein the media player device comprises a smart phone, a tablet, a lap top computer, a personal computer, or a television.

8 . The system of claim 1 , wherein the customer audience is one of: a family, an individual, a group of individuals associated with an organization, or a group of individuals associated with a business.

9 . A method for presenting customized media presentations to a customer, the system comprising:

storing a plurality of customer partiality vectors in a database, wherein each of the customer partiality vectors comprises a customer preference programmatically linked to a strength of the customer preference,

storing a plurality of media segments in the database, each of the plurality of media segments being configured to replace an original portion of a media presentation, the media presentation having one or more vectorized product characterizations;

at a central processing center, based upon an analysis of the strengths of the customer preferences for the customer partiality vectors, determining one or more preferred values of the customer audience;

at the central processing center, selecting a segment from the plurality of segments so as to maximize an alignment of at least some of the vectorized product characterizations of the media presentation with the preferred values of the customer audience after the segment is inserted into the media presentation;

transmitting the selected segment to a media player device, the media player device configured to render the media presentation including the segment to the customer audience;

wherein the media player device subsequently receives the segment and renders a customized media presentation to the customer that includes the selected segment in place of the original portion, wherein the alignment maximizes customer acceptance or purchases of the customized media presentation.

10 . The method of claim 9 , further comprising storing the customized media presentation at the database and wherein the selected segment is transmitted within the customized media presentation to the media player device.

11 . The method of claim 10 , further comprising inserting a different segment from the plurality of segments into the media presentation to create a second customized media presentation, and transmitting the second customized media presentation to a second media player device of a second customer audience.

12 . The method of claim 11 , wherein the second customized media presentation has at least a predetermined second alignment to preferred values of the second customer audience.

13 . The method of claim 9 , wherein the customer values relate to one or more of a level of violence, a level of usage of vulgar language, or a level of sexual content.

14 . The method of claim 9 , wherein the media presentation comprises a movie or a television program.

15 . The method of claim 9 , wherein the media player device comprises a smart phone, a tablet, a lap top computer, a personal computer, or a television.

16 . The method of claim 9 , wherein the customer audience is one of: a family, an individual, a group of individuals associated with an organization, or a group of individuals associated with a business.

Assignments (4)
CORRECTIVE ASSIGNMENT TO CORRECT THE UNDERLYING DOCUMENT PREVIOUSLY RECORDED ON REEL 046193 FRAME 0711. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Jul 19, 2019
From: WILKINSON, BRUCE W.; MCHALE, BRIAN G.; MATTINGLY, TODD D.; MULGUND, ROHIT
To: WAL-MART STORES, INC.
Reel/Frame 049805/0786 →
CORRECTIVE ASSIGNMENT TO CORRECT THE APPLICATION NUMBER 15284853 TO APPLICATION NUMBER 15284835 PREVIOUSLY RECORDED ON REEL 046459 FRAME 0009. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Aug 3, 2018
From: WAL-MART STORES, INC.
To: WALMART APOLLO, LLC
Reel/Frame 046703/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 28, 2018
From: WAL-MART STORES, INC.
To: WALMART APOLLO, LLC
Reel/Frame 046459/0009 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 25, 2018
From: WILKINSON, BRUCE W.; MCHALE, BRIAN G.; MATTINGLY, TODD D.; MULGUND, ROHIT
To: WAL-MART STORES, INC.
Reel/Frame 046193/0711 →