System and method for providing dynamic supply positioning for on-demand services

1. A system for providing service information for an on-demand service, the system comprising:

one or more processors; and

one or more memory resources storing instructions that, when executed by the one or more processors, cause the system to:

receive user information from a plurality of user devices in a geographic region, the user information generated from a service application running on each of the plurality of user devices and including (i) a location of the user device, (ii) a first indication that a respective user operating the user device launched the service application within a given window of time, and (iii) a second indication of whether the respective user has made a request for service;

during the given window of time, for each of multiple sub-regions of the geographic region, determine, based on the location, the first indication, and the second indication included with the user information received from the plurality of user devices, a number of potential requesting user devices located within that sub-region on which the service application is running without a corresponding request for service having been made from that user device;

for the given window of time, determine one or more undersupplied sub-regions of the multiple sub-regions based at least in part on the number of potential requesting devices for the one or more undersupplied sub-regions; and

communicate, to one or more provider devices of providers within the geographic region, data to display a visual indicator identifying the one or more undersupplied sub-regions for the given window of time.

2. The system of claim 1 , wherein the one or more memory resources store further instructions that, when executed by the one or more processors, cause the system to:

receive provider information from the one or more provider devices in the geographic region, the provider information generated from a provider service application running on each of the one or more provider devices and including (i) a location of the provider device, and (ii) an indication of whether a respective provider operating the provider device is available to provide service; and

wherein the one or more processors determine the one or more undersupplied sub-regions based at least in part on the provider information.

3. The system of claim 2 , wherein the one or more processors determine a number of provider devices in each of the multiple sub-regions of the geographic region during the given window of time based on the location of each provider device.

4. The system of claim 3 , wherein the one or more processors determine the one or more undersupplied sub-regions based at least in part on a comparison of the number of potential requesting devices for each sub-region and the number of provider devices.

5. The system of claim 2 , wherein the one or more processors determine a number of available provider devices in each of the multiple sub-regions of the geographic region during the given window of time based on the location of each provider device.

6. The system of claim 5 , wherein the one or more processors determine the one or more undersupplied sub-regions based at least in part on a comparison of the number of potential requesting devices for each sub-region and the number of available provider devices.

7. The system of claim 1 , wherein the given window of time is upcoming, and wherein the one or more processors predict the one or more undersupplied sub-regions.

8. The system of claim 7 , wherein the one or more processors determine the one or more undersupplied sub-regions for the upcoming window of time based on the number of potential requesting devices for each sub-region at a current time and at least one of (i) historical data from the on-demand service for each sub-region, and (ii) forecasted weather conditions for each sub-region.

9. The system of claim 1 , wherein the one or more memory resources store further instructions that, when executed by the one or more processors, cause the system to:

identify the multiple sub-regions using predetermined information for the geographic region.

10. The system of claim 1 , further comprising:

a provider device running a provider service application, the provider device using the provider service application to display a map of the geographic region on which the visual indicator is rendered.

11. The system of claim 10 , wherein the visual indicator identifying the one or more undersupplied sub-regions is provided as an overlay or merged with the map of the geographic region on a display of the provider device.

12. The system of claim 11 , wherein the visual indicator includes a color scheme, and the provider service application displays the one or more undersupplied sub-regions in a first color and sub-regions identified as oversupplied in a second color.

13. The system of claim 11 , further comprising:

a user interface for the provider service application, the user interface providing a zoom feature for the map of the geographic region that enables the display of additional details or more detailed and/or smaller sub-regions.

14. A method for providing information for an on-demand service, the method being performed by one or more processors and comprising:

receiving user information from a plurality of user devices in a geographic region, the user information generated from a service application running on each of the plurality of user devices and including (i) a location of the user device, (ii) a first indication that a respective user operating the user device launched the service application within a given window of time, and (iii) a second indication of whether the respective user has made a request for service;

during the given window of time, for each of multiple sub-regions of the geographic region, determining, based on the location, the first indication, and the second indication included with the user information received from the plurality of user devices, a number of potential requesting user devices located within that sub-region on which the service application is running without a corresponding request for service having been made from that user device;

for the given window of time, determining one or more undersupplied sub-regions of the multiple sub-regions based at least in part on the number of potential requesting devices for the one or more undersupplied sub-regions; and

communicating, to one or more provider devices of providers within the geographic region, data to display a visual indicator identifying the one or more undersupplied sub-regions for the given window of time.

15. The method of claim 14 , further comprising:

receiving provider information from the one or more provider devices in the geographic region, the provider information generated from a provider service application running on each of the one or more provider devices and including (i) a location of the provider device, and (ii) an indication of whether a respective provider operating the provider device is available to provide service; and

wherein determining the one or more undersupplied sub-regions is based at least in part on the provider information.

16. The method of claim 15 , further comprising determining a number of provider devices in each of the multiple sub-regions of the geographic region during the given window of time based on the location of each provider device.

17. The method of claim 16 , further comprising determining the one or more undersupplied sub-regions based at least in part on a comparison of the number of potential requesting devices for each sub-region and the number of provider devices.

18. The method of claim 15 , further comprising determining a number of available provider devices in each of the multiple sub-regions of the geographic region during the given window of time based on the location of each provider device.

19. The method of claim 18 , further comprising determining the one or more undersupplied sub-regions based at least in part on a comparison of the number of potential requesting devices for each sub-region and the number of available provider devices.

20. A non-transitory computer-readable medium that stores instructions, executable by one or more processors, to cause the one or more processors to perform operations that comprise:

receiving user information from a plurality of user devices in a geographic region, the user information generated from a service application running on each of the plurality of user devices and including (i) a location of the user device, (ii) a first indication that a respective user operating the user device launched the service application within a given window of time, and (iii) a second indication of whether the respective user has made a request for service;

during the given window of time, for each of multiple sub-regions of the geographic region, determining, based on the location, the first indication, and the second indication included with the user information received from the plurality of user devices, a number of potential requesting user devices located within that sub-region on which the service application is running without a corresponding request for service having been made from that user device;

for the given window of time, determining one or more undersupplied sub-regions of the multiple sub-regions based at least in part on the number of potential requesting devices for the one or more undersupplied sub-regions; and

communicating, to one or more provider devices of providers within the geographic region, data to display a visual indicator identifying the one or more undersupplied sub-regions for the given window of time.