System and method for pricing secondary inventory

1. A method providing access to a venue using an optimal ticket, the method comprising:

aggregating available ticket information for a plurality of tickets related to an event criteria, the available ticket information including seat location, a number of available seats, retail ticket price, and price information for a secondary market;

determining a relative ticket value for each ticket from the plurality of tickets from the available ticket information, the relative value including a premium or discount from the secondary market;

determining a list of tickets from the plurality of tickets meeting a criteria using the relative ticket values;

providing the list of tickets;

transferring one of the tickets to a user;

using the ticket that has been transferred to mechanically actuate a gate structure, using an entry process, associated with the venue for the event to allow a user to enter into the venue,

wherein determining the relative ticket value includes determining a fit model for tickets in a row based on prices of other tickets in different rows of the same section for the same event, and the relative ticket value for each ticket is based at least in part on applying the fit model to the respective ticket, and

wherein providing the list of tickets comprises:

identifying a ticket with a highest relative value,

receiving an indication of a threshold percentage from the user,

identifying all close-in-value tickets having respective relative values within the threshold percentage of the highest relative value, and

presenting, to the user, the ticket with the highest relative value along with all the close-in-value tickets, and presenting secondary market prices for the ticket with the highest relative value and all the close-in-value tickets.

2. The method of claim 1 wherein the criteria comprises a lowest relative premium, a largest relative discount, or a desired location.

3. The method of claim 1 wherein the event criteria comprises a single event, and wherein determining the relative ticket value comprises:

comparing a price or premium of each ticket from the plurality of tickets to the rest of the plurality of tickets;

normalizing the price or premium of each ticket from the plurality of tickets by dividing each price or premium by an average price or average premium; and

comparing the normalized price or normalized premium of each ticket from the plurality of tickets.

4. The method of claim 1 wherein the event criteria comprises two or more events, and wherein determining the relative ticket value comprises:

comparing a price or premium of each ticket from the plurality of tickets relative to tickets in the plurality of tickets from a similar location or having a similar price;

normalizing the price or premium of each ticket from the plurality of tickets by dividing each price or premium by an average price or average premium to the same event of the two or more events; and

comparing the normalized price or normalized premium of each ticket from the plurality of tickets across the two or more events.

5. The method of claim 1 being implemented in computer system having a memory, processor, and display;

wherein the memory comprises code directed to the method; and

wherein the list of tickets is displayed on the display.

6. A non-transitory computer readable media including computer readable instructions that when executed by a computer cause the computer to perform steps comprising:

aggregating available ticket information for a plurality of tickets related to an event criteria, the available ticket information including seat location, a number of available seats, retail ticket price, and price information for a secondary market;

determining a relative ticket value for each ticket from the plurality of tickets from the available ticket information, the relative value including a premium or discount from the secondary market;

determining a list of tickets from the plurality of tickets meeting a criteria using the relative ticket values;

providing the list of tickets;

transferring one of the tickets to a user;

using the ticket that has been transferred to mechanically actuate a gate structure, using an entry process, associated with the venue for the event to allow a user to enter into the venue,

wherein determining the relative ticket value includes determining a fit model for tickets in a row based on prices of other tickets in different rows of the same section for the same event, and the relative ticket value for each ticket is based at least in part on applying the fit model to the respective ticket, and

wherein providing the list of tickets comprises:

identifying a ticket with a highest relative value,

receiving an indication of a threshold percentage from the user,

identifying all close-in-value tickets having respective relative values within the threshold percentage of the highest relative value, and

presenting, to the user, the ticket with the highest relative value along with all the close-in-value tickets, and presenting secondary market prices for the ticket with the highest relative value and all the close-in-value tickets.

7. The non-transitory computer readable media of claim 6 , wherein the criteria comprises a lowest relative premium, a largest relative discount, or a desired location.

8. The non-transitory computer readable media of claim 6 ,

wherein the event criteria comprises a single event, and

wherein determining the relative ticket value comprises:

comparing a price or premium of each ticket from the plurality of tickets to the rest of the plurality of tickets;

normalizing the price or premium of each ticket from the plurality of tickets by dividing each price or premium by an average price or average premium; and

comparing the normalized price or normalized premium of each ticket from the plurality of tickets.

9. The non-transitory computer readable media of claim 6 ,

wherein the event criteria comprises two or more events, and

wherein determining the relative ticket value comprises:

comparing a price or premium of each ticket from the plurality of tickets relative to tickets in the plurality of tickets from a similar location or having a similar price;

normalizing the price or premium of each ticket from the plurality of tickets by dividing each price or premium by an average price or average premium to the same event of the two or more events; and

comparing the normalized price or normalized premium of each ticket from the plurality of tickets across the two or more events.

10. The non-transitory computer readable media of claim 6 , wherein the list of tickets is displayed on a display.