SYSTEMS AND METHODS FOR GENERATING MULTI-CONTRIBUTOR CONTENT POSTS FOR EVENTS
Systems, methods, and non-transitory computer-readable media can receive event information for an event. A determination can be made that a first user is attending the event. The first user can be provided with access to an event-related content user interface based on the determining that the first user is attending the event. The first user can use the event-related content item user interface to create and submit one or more event-related content items for potential inclusion in an event story associated with the event.
1 . A computer-implemented method comprising:
receiving, by a computing system, from a first user, a selection of an event story associated with an event;
identifying, by the computing system, a plurality of event-related content items associated with the event story;
identifying, by the computing system, one or more advertisements for placement within the event story; and
populating, by the computing system, the event story with at least a subset of the plurality of event-related content items and the one or more advertisements.
2 . The computer-implemented method of claim 1 , wherein at least a first advertisement of the one or more advertisements is identified for placement within the event story based on a likelihood of the first user to interact with the advertisement.
3 . The computer-implemented method of claim 1 , wherein at least a first advertisement of the one or more advertisements comprises a call to action.
4 . The computer-implemented method of claim 3 , wherein the call to action allows the first user to follow an entity on the social networking system via the first advertisement.
5 . The computer-implemented method of claim 3 , wherein the call to action leads the first user to a purchasing page for making a purchase.
6 . The computer-implemented method of claim 1 , wherein the event story comprises a plurality of event-related content items relating to the event.
7 . The computer-implemented method of claim 6 , wherein an advertisement is placed within the event story after a pre-determined number of event-related content items.
8 . The computer-implemented method of claim 1 , wherein the first user selects the event story from a story bar comprising a plurality of stories.
9 . The computer-implemented method of claim 8 , wherein the story bar comprises at least one advertisement story.
10 . The computer-implemented method of claim 1 , wherein the event story is an ephemeral content post that is accessible for a pre-determined period of time.
11 . A system comprising:
at least one processor; and
a memory storing instructions that, when executed by the at least one processor, cause the system to perform a method comprising:
receiving, from a first user, a selection of an event story associated with an event;
identifying a plurality of event-related content items associated with the event story;
identifying one or more advertisements to be placed within the event story; and
populating the event story with at least a subset of the plurality of event-related content items and the one or more advertisements.
12 . The system of claim 11 , wherein at least a first advertisement of the one or more advertisements is identified for placement within the event story based on a likelihood of the first user to interact with the advertisement.
13 . The system of claim 11 , wherein at least a first advertisement of the one or more advertisements comprises a call to action.
14 . The system of claim 13 , wherein the call to action allows the first user to follow an entity on the social networking system via the first advertisement.
15 . The system of claim 13 , wherein the call to action leads the first user to a purchasing page for making a purchase.
16 . A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:
receiving, from a first user, a selection of an event story associated with an event;
identifying a plurality of event-related content items associated with the event story;
identifying one or more advertisements to be placed within the event story; and
populating the event story with at least a subset of the plurality of event-related content items and the one or more advertisements.
17 . The non-transitory computer-readable storage medium of claim 16 , wherein at least a first advertisement of the one or more advertisements is identified for placement within the event story based on a likelihood of the first user to interact with the advertisement.
18 . The non-transitory computer-readable storage medium of claim 16 , wherein at least a first advertisement of the one or more advertisements comprises a call to action.
19 . The non-transitory computer-readable storage medium of claim 18 , wherein the call to action allows the first user to follow an entity on the social networking system via the first advertisement.
20 . The non-transitory computer-readable storage medium of claim 18 , wherein the call to action leads the first user to a purchasing page for making a purchase.