Systems and methods for providing recommendations based on short-media viewing profile and long-media viewing profile

1. A method for providing recommendations to a user, the method comprising:

tracking behavior of the user while the user is engaged in watching short-length media content;

generating a short-media viewing profile based on the user's behavior tracked when the user was engaged in watching short-length media content, the short-media viewing profile comprising a plurality of recommendation metadata;

tracking behavior of the user while the user is engaged in watching long-length media content;

generating a long-media viewing profile based on the user's behavior tracked when the user was engaged in watching long-length media content, the long-media viewing profile comprising a plurality of recommendation metadata;

providing media content to a user device;

comparing the length of the media content to a length threshold;

in response to the determining that the length of the media content exceeds the length threshold:

activating the long-media viewing profile;

selecting a recommendation item, wherein the metadata of the recommendation item matches at least one recommendation metadata of the long-media viewing profile; and

providing the recommendation item to the user device; and

in response to the determining that the length of the media content does not exceed the length threshold:

activating the short-media viewing profile;

selecting a recommendation item, wherein the metadata of the recommendation item matches at least one recommendation metadata of the short-media viewing profile; and

providing the recommendation item to the user device.

2. The method of claim 1 , wherein:

the long-length media content comprises at least one full-feature movie or full-length TV episode; and

the short-length media content comprises at least one of: user-created short video, a video clip, a music video, and a news video.

3. The method of claim 1 , wherein generating a short-media viewing profile comprises:

determining that the user is watching short-length media content; and

in response to determining that the user is watching short-length media content:

monitoring user requests for content during or immediately after the time when the short-length media content is played; and

storing metadata associated with the user requests.

4. The method of claim 1 , wherein generating a short-media viewing profile comprises:

determining that the user is watching short-length media content; and

in response to determining that the user is watching short-length media content:

providing an advertisement to the user device during or immediately after the time when the short-length media content is played;

monitoring the user's response to the advertisement;

in response to determining that the user's response was favorable, storing metadata associated with the advertisement.

5. The method of claim 1 , wherein generating a long-media viewing profile comprises:

determining that the user is watching long-length media content; and

in response to determining that the user is watching long-length media content:

monitoring user requests for content during or immediately after the time when the long-length media content is played; and

storing metadata associated with the user requests.

6. The method of claim 1 , wherein generating a long-media viewing profile comprises:

determining that the user is watching long-length media content; and

in response to determining that the user is watching long-length media content:

providing an advertisement to the user device during or immediately after the time when the long-length media content is played;

monitoring the user's response to the advertisement;

in response to determining that the user's response was favorable, storing metadata associated with the advertisement.

7. The method of claim 1 , further comprising:

analyzing at least one of time of day, user's location, search input received from the user, to determine whether the user is in the mood to watch long-length media content or short-length media content;

in response to determining that the user is in the mood to watch long-length media content, activating the long-media viewing profile; and

in response to determining that the user is in the mood to watch short-length media content, activating the short-media viewing profile.

8. The method of claim 1 , wherein providing the recommendation item to the user device comprises:

in response to determining that the short-media viewing profile is active:

selecting a short-length recommendation item that is associated with a second short-length media content;

providing the short-length recommendation item to the user device.

9. The method of claim 1 , wherein providing the recommendation item to the user device comprises:

in response to determining that the long-media viewing profile is active:

selecting a long-length recommendation item that is associated with a second long-length media content;

providing the long-length recommendation item to the user device.

10. The method of claim 1 , wherein the recommendation item is an advertisement that has metadata that matches at least one recommendation metadata of the activated viewing profile.

11. A system for providing recommendations to a user, the system comprising:

control circuitry configured to:

track behavior of the user while the user is engaged in watching short-length media content;

generate a short-media viewing profile based on the user's behavior tracked when the user was engaged in watching short-length media content, the short-media viewing profile comprising a plurality of recommendation metadata;

track behavior of the user while the user is engaged in watching long-length media content;

generate a long-media viewing profile based on the user's behavior tracked when the user was engaged in watching long-length media content, the long-media viewing profile comprising a plurality of recommendation metadata;

provide media content to a user device;

compare the length of the media content to a length threshold;

in response to the determining that the length of the media content exceeds the length threshold:

activate the long-media viewing profile;

select a recommendation item, wherein the metadata of the recommendation item matches at least one recommendation metadata of the long-media viewing profile; and

provide the recommendation item to the user device; and

in response to the determining that the length of the media content does not exceed the length threshold:

activate the short-media viewing profile;

select a recommendation item, wherein the metadata of the recommendation item matches at least one recommendation metadata of the short-media viewing profile; and

provide the recommendation item to the user device.

12. The system of claim 11 , wherein:

the long-length media content comprises at least one full-feature movie or full-length TV episode; and

the short-length media content comprises at least one of: user-created short video, a video clip, a music video, and a news video.

13. The system of claim 11 , wherein the control circuitry is configured to generate a short-media viewing profile by:

determining that the user is watching short-length media content; and

in response to determining that the user is watching short-length media content:

monitoring user requests for content during or immediately after the time when the short-length media content is played; and

storing metadata associated with the user requests.

14. The system of claim 11 , wherein the control circuitry is configured to generate a short-media viewing profile by:

determining that the user is watching short-length media content; and

in response to determining that the user is watching short-length media content:

providing an advertisement to the user device during or immediately after the time when the short-length media content is played;

monitoring the user's response to the advertisement;

in response to determining that the user's response was favorable, storing metadata associated with the advertisement.

15. The system of claim 11 , wherein the control circuitry is configured to generate a long-media viewing profile by:

determining that the user is watching long-length media content; and

in response to determining that the user is watching long-length media content:

monitoring user requests for content during or immediately after the time when the long-length media content is played; and

storing metadata associated with the user requests.

16. The system of claim 11 , wherein the control circuitry is configured to generate a long-media viewing profile by:

determining that the user is watching long-length media content; and

in response to determining that the user is watching long-length media content:

providing an advertisement to the user device during or immediately after the time when the long-length media content is played;

monitoring the user's response to the advertisement;

in response to determining that the user's response was favorable, storing metadata associated with the advertisement.

17. The system of claim 11 , the control circuitry is further configured to:

analyze at least one of time of day, user's location, search input received from the user, to determine whether the user is in the mood to watch long-length media content or short-length media content;

in response to determining that the user is in the mood to watch long-length media content, activate the long-media viewing profile; and

in response to determining that the user is in the mood to watch short-length media content, activate the short-media viewing profile.

18. The system of claim 11 , wherein the control circuitry is configured to provide the recommendation item to the user device by:

in response to determining that the short-media viewing profile is active:

selecting a short-length recommendation item that is associated with a second short-length media content;

providing the short-length recommendation item to the user device.

19. The system of claim 11 , wherein the control circuitry is configured to provide the recommendation item to the user device by:

in response to determining that the long-media viewing profile is active:

selecting a long-length recommendation item that is associated with a second long-length media content;

providing the long-length recommendation item to the user device.

20. The system of claim 11 , wherein the recommendation item is an advertisement that has metadata that matches at least one recommendation metadata of the activated viewing profile.