Systems and methods for AIDA based A/B testing

1. A method for testing one or more versions of a model used for simulated phishing campaigns, the method comprising:

(a) identifying, by a serving module of a campaign controller, a first version of a model to be used by the campaign controller for executing simulated phishing campaigns;

(b) communicating, by the campaign controller, a first simulated phishing communication to a plurality of users using the first version of the model;

(c) receiving, by the campaign controller, a first response from a first user of the plurality of users to the first simulated phishing communication and a second response from a second user of the plurality of users to the first simulated phishing communication;

(d) determining, by the campaign controller, that the first response and the second response are responses of a failed simulated phishing communication interaction;

(e) assigning, by the serving module responsive to the determination, the first user to a first group of users and the second user to a second group of users different from the first group of users; and

(f) identifying, by the serving module, a second version of the model to use for the first user and a third version of the model, different from each of the first version of the model and the second version of the model, to use for the second user.

2. The method of claim 1 , further comprising communicating, by the campaign controller, one or more simulated phishing communications to the first group of users using the second version of the model and communicating, by the campaign controller, one or more simulated phishing communications to the second group of users using the third version of the model.

3. The method of claim 2 , further comprises receiving, by the campaign controller, a first plurality of responses from the first group of users and a second plurality of responses from the second group of users.

4. The method of claim 3 , further comprises determining, by the serving module, whether the second version of the model performed better than the third version of the model in causing one or more users to interact with a link of simulated phishing communications.

5. The method of claim 3 , further comprising assigning, by the serving module responsive to the first plurality of responses, one or more users of the first group of users to a third group of users.

6. The method of claim 3 , further comprising assigning, by the serving module responsive to the second plurality of responses, one or more users of the second group of users to a third group of users.

7. The method of claim 4 , further comprising establishing, by the serving module, the third version of the model as a model to use for one or more subsequent simulated phishing campaigns.

8. The method of claim 1 , wherein (d) further comprises determining, by the campaign controller, that the first response is the same_as the second response.

9. A system for testing one or more versions of a model used for simulated phishing campaigns, the system comprising:

one or more hardware processors, coupled to memory;

a serving module of a campaign controller executable on the one or more hardware processors, coupled to memory and configured to identify a first version of a model to be used by the campaign controller for executing simulated phishing campaigns;

wherein the campaign controller is configured to communicate a first simulated phishing communication to a plurality of users using the first version of the model; receive a first response from a first user of the plurality of users to the first simulated phishing communication and a second response from a second user of the plurality of users to the first simulated phishing communication;

determine that the first response and the second response are responses of a failed simulated phishing communication interaction;

wherein the serving module is configured to assign, responsive to the determination, the first user to a first group of users and the second user to a second group of users different from the first group of users; and

identify a second version of the model to use for the first user and a third version of the model, different from each of the first version of the model and the second version of the model, to use for the second user.

10. The system of claim 9 , wherein the campaign controller is further configured to communicate one or more simulated phishing communications to the first group of users using the second version of the model and communicate one or more simulated phishing communications to the second group of users using the third version of the model.

11. The system of claim 10 , wherein the campaign controller is further configured to receive a first plurality of responses from the first group of users and a second plurality of responses from the second group of users.

12. The system of claim 11 , wherein the serving module is further configured to determine whether the second version of the model performed better than the third version of the model in causing one or more users to interact with a link of simulated phishing communications.

13. The system of claim 11 , wherein the serving module is further configured to assign, responsive to the first plurality of responses, one or more users of the first group of users to a third group of users.

14. The system of claim 11 , wherein the serving module is further configured to assign, responsive to the second plurality of responses, one or more users of the second first group of users to a third group of users.

15. The system of claim 11 , wherein the serving module is further configured to establish the second version of the model as a model to use for one or more subsequent simulated phishing campaigns.

16. The system of claim 9 , wherein the campaign controller is further configured to determine that the first response is the same as the second response.