System and method for providing interactive advertisement

1. A method comprising:

receiving, at a set-top box, a video program including a tag indicating an object in the video program which is to be overlaid;

determining one or more advertisers promoting the tagged object;

selecting an advertisement object, of one of the advertisers, associated with the tagged object;

overlaying a portion of the tagged object with the advertisement object in the video program;

causing the video program having an interactive advertisement to be displayed to a user on a display screen, the interactive advertisement including an enhanced content activator;

in response to activation of the enhanced content activator by the user, provisioning enhanced advertisement information including at least one trigger;

causing the enhanced advertisement information to be displayed with the video program and the interactive advertisement;

monitoring selection by the user of the at least one trigger associated with the enhanced advertisement information; and

in response to selection of the at least one trigger, providing access to further content associated with the enhanced advertisement information.

2. The method of claim 1 , wherein the advertisement object is a logo of one of the advertisers.

3. The method of claim 1 , wherein the overlaying is performed by t set-top box.

4. The method of claim 3 , wherein the overlaying comprises:

determining a first audio corresponding to a portion of the video program associated with the overlaid portion of the tagged object;

determining a second audio associated with the advertisement object; and

replacing the first audio with the second audio.

5. The method of claim 1 , wherein the providing comprises:

determining a border area of the video program; and

displaying the further content in the border area.

6. A system comprising:

a memory; and

at least one processor coupled to the memory and configured to:

receive, at a set-top box, a video program including a tag indicating an object in the video program which is to be overlaid;

determine one or more advertisers promoting the tagged object;

select an advertisement object, of one of the advertisers, associated with the tagged object;

overlay a portion of the tagged object with the advertisement object in the video program;

cause the video program having an interactive advertisement to be displayed to a user on a display screen, the interactive advertisement including an enhanced content activator;

in response to activation of the enhanced content activator by the user, provision enhanced advertisement information including at least one trigger;

cause the enhanced advertisement information to be displayed with the video program and the interactive advertisement;

monitor selection by the user of the at least one trigger associated with the enhanced advertisement information; and

in response to selection of the at least one trigger, provide access to further content associated with the enhanced advertisement information.

7. The system of claim 6 , wherein the advertisement object is a logo of one of the advertisers.

8. The system of claim 6 , wherein the overlaying is performed by the set-top box.

9. The system of claim 8 , wherein the processor that overlays is configured to:

determine a first audio corresponding to a portion of the video program associated with the overlaid portion of the tagged object;

determine a second audio associated with the advertisement object; and

replace the first audio with the second audio.

10. The system of claim 6 , wherein the processor that provides is configured to:

determine a border area of the video program; and

display the further content in the border area.

11. A non-transitory computer-readable device having instructions stored thereon that, when executed by at least one computing device; cause the at least one computing device to perform operations comprising:

receiving, at a set-top box, a video program including a tag indicating an object in the video program which is to be overlaid;

determining one or more advertisers promoting the tagged object;

selecting an advertisement object, of one of the advertisers, associated with the tagged object;

overlaying a portion of the tagged object with the advertisement object in the video program;

causing the video program having an interactive advertisement to be displayed to a user on a display screen, the interactive advertisement including an enhanced content activator;

in response to activation of the enhanced content activator by the user; provisioning enhanced advertisement information including at least one trigger;

causing the enhanced advertisement information to be displayed with the video program and the interactive advertisement;

monitoring selection by the user of the at least one trigger associated with the enhanced advertisement information; and

in response to selection of the at least one trigger, providing access to further content associated with the enhanced advertisement information.

12. The device of claim 11 , wherein the advertisement object is a logo of one of the advertisers.

13. The device of claim 11 , wherein the overlaying is performed by the set-top box.

14. The device of claim 13 , wherein the overlaying comprises:

determining a first audio corresponding to a portion of the video program associated with the overlaid portion of the tagged object;

determining a second audio associated with the advertisement object; and

replacing the first audio with the second audio.

15. The device of claim 11 , wherein the providing comprises:

determining a border area of the video program; and

displaying the further content in the border area.