System and method for optimized encoding and transmission of a plurality of substantially similar video fragments

1. A method comprising:

receiving encoded video segments;

associating the encoded video segments with one or more previously determined regions, wherein the one or more regions are rectangular regions that do not overlap, and wherein each of the one or more regions is associated with a display area of a video display device;

decoding the received video segments associated with the one or more regions to generate partial-frame video segments;

stitching the partial-frame video segments to generate a full-video frame video segment;

padding the full-video frame video segment with data; and

appending one or more full-video frame video segments to the padded full-video frame video segment to generate a video.

2. The method of claim 1 , wherein the video comprises an advertisement.

3. The method of claim 1 , further comprising:

determining a target video buffer verification buffer size for the video; and

determining, based on the target video buffer verification buffer size, a number of zero or more zero-bytes to append to the full-video frame video segment.

4. The method of claim 1 , wherein the video has a variable bit rate, and further comprising: determining, based on a maximum bit rate of the received video segments, a bit rate of the video.

5. The method of claim 1 , further comprising:

determining a constant bit rate of the video; and

determining, based on the constant bit rate of the video, the data for padding the full video frame video segment.

6. The method of claim 1 , wherein the encoded video segments use a common GOP pattern.

7. A method comprising:

generating one or more full-video frame video segments, the generating comprising:

receiving encoded video segments;

associating the encoded video segments with one or more previously determined regions, wherein the one or more regions are rectangular regions that do not overlap, and wherein each of the one or more regions is associated with a display area of a video display device;

decoding the received video segments associated with the one or more regions to generate partial-frame video segments; and

stitching together the partial-frame video segments to generate a full-video frame video segment;

appending zero-bytes to each of the one or more full-video frame video segments; and

appending together the one or more full-video frame video segments.

8. The method of claim 7 , wherein the regions are rectangular.

9. The method of claim 7 , wherein the full-video frame video segments are associated with an advertisement.

10. The method of claim 7 , further comprising:

determining, based on a maximum bit rate of the received video segments, a bit rate of the appended one or more full-video frame video segments.

11. The method of claim 7 , further comprising:

determining a constant bit rate of the appended one or more full-video frame video segments; and

determining, based on the constant bit rate, a number of the zero or more zero-bytes to append.

12. An apparatus comprising:

one or more processors; and

a memory storing computer executable instructions that, when executed by the one or more processors, cause the apparatus to:

receive encoded video segments;

associate the encoded video segments with one or more previously determined regions, wherein the one or more regions are rectangular regions that do not overlap, and wherein each of the one or more regions is associated with a display area of a video display device;

decode the received video segments associated with the one or more regions to generate partial-frame video segments;

merge the partial-frame video segments to generate a full-video frame video segment;

pad the full-video frame video segment with zero or more zero-bytes; and

append one or more full-video frame video segments to the padded full-video frame video segment to generate a video.

13. The apparatus of claim 12 , wherein the video comprises a regionally-customized advertisement.

14. The apparatus of claim 12 , wherein each of the one or more regions comprise a length that is a multiple of sixteen pixels and a width that is a multiple of sixteen pixels.

15. The apparatus of claim 12 , the executable instructions that, when executed by the one or more processors, further cause the apparatus to:

determine a bit rate of the video; and

determine, based on the bit rate of the video, a number of the zero or more zero-bytes to pad the full-video frame video segment with.

16. The apparatus of claim 12 , wherein the one or more regions comprise at least one invariant region and at least one variant region; and

wherein the received video segments comprise:

an invariant video segment for each of the at least one invariant region; and

a variant video segment for each of the at least one variant region.

17. The method of claim 7 , wherein the encoded video segments use a common GOP pattern.

18. The apparatus of claim 12 , wherein the encoded video segments use a common GOP pattern.