Displaying advertising in an electronic program guide
View Patent ↗An electronic device may insert an advertisement in a cell adjacent to other cells based on displayed programming information when the cells are stationary. An electronic device may insert a second advertisement when the cells move in a direction. The second advertisement may change size based on the direction and available cells.
1. An electronic device comprising:
a display device; and
a processor, communicatively coupled to the display device, the processor configured:
to receive a parameter related to a motion of cells in an electronic guide;
to cause the display device to display a plurality of cells with programming information in the electronic guide, wherein the plurality of cells have variable sizes;
to insert a first advertisement in a cell adjacent to one of the plurality of cells based on displayed programming information of the cell when the plurality of cells are stationary; and
to insert a second advertisement when the plurality of cells move, based on the parameter, in a direction, wherein the second advertisement changes size based on the direction and available cells of the plurality of cells.
2. The electronic device of claim 1 , wherein a cell of the plurality of cells includes a program available on demand.
3. The electronic device of claim 1 further comprising:
the processor configured to receive a selection of the second advertisement; and
the processor configured to mark a program choice associated with the second advertisement for future viewing.
4. The electronic device of claim 1 further comprising:
the processor configured to insert a third advertisement related to content of the plurality of cells.
5. The electronic device of claim 1 further comprising:
the processor configured to receive a selection of the second advertisement, wherein the selection initiates an e-commerce purchase of a product or service related to the second advertisement.
6. A method performed by an electronic device, the method comprising:
receiving, by the electronic device, a parameter related to a motion of cells in an electronic guide;
displaying, by a display device of the electronic device, a plurality of cells with programming information in the electronic guide, wherein the plurality of cells have variable sizes;
inserting, by the electronic device, a first advertisement in a cell adjacent to one of the plurality of cells based on displayed programming information of the cell when the plurality of cells are stationary; and
inserting, by the electronic device, a second advertisement when the plurality of cells move, based on the parameter, in a direction, wherein the second advertisement changes size based on the direction and available cells of the plurality of cells.
7. The method of claim 6 , wherein a cell of the plurality of cells includes a program available on demand.
8. The method of claim 6 further comprising:
receiving, by the electronic device, a selection of the second advertisement; and
marking, by the electronic device, a program choice associated with the second advertisement for future viewing.
9. The method of claim 6 further comprising:
inserting, by the electronic device, a third advertisement related to content of the plurality of cells.
10. The method of claim 6 further comprising:
receiving, by the electronic device, a selection of the second advertisement, wherein the selection initiates an e-commerce purchase of a product or service related to the second advertisement.