Offer personalization engine for targeted marketing of branded consumer packaged goods
A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
1. A computer-implemented method, comprising:
receiving, in a digital promotion engine, a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload comprising: a digital promotion value associated with the branded consumer packaged good, and a list comprising one or more retail stores, each retail store associated with the branded consumer packaged good according to a contract logic between a brand manufacturer and each retail store;
receiving, from a supply side platform of a mobile display publisher, a bid request to the digital promotion engine;
providing, to the supply side platform, a bid response to the bid request, the bid response including the digital promotion payload;
receiving, from the supply side platform, a confirmation that the bid response has been selected after conducting an auction for one or more bids from different digital advertising entities;
providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher;
loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device;
including a plugin in the digital promotion payload;
when a user activates the plugin:
directing the mobile device to access a consumer profile hosted by a remote server and providing access to additional digital promotion content specific to a retailer store; and
when a retailer application is not already installed in the mobile device, downloading and installing, with the plugin, the retailer application in the mobile device.
2. The computer-implemented method of claim 1 , wherein the digital promotion value is a digital coupon associated with the branded consumer packaged good, and wherein loading the digital promotion value to a frequent shopper identification card comprises subtracting the digital promotion value from a value of the branded consumer packaged good.
3. The computer-implemented method of claim 1 , wherein the consumer interaction with the digital promotion payload comprises receiving an activation signal from a clip to action button activated by a consumer.
4. The computer-implemented method of claim 1 , further comprising receiving, in the digital promotion engine, a request from a consumer to install a retailer application in the mobile device, the retailer application associated with the frequent shopper identification.
5. The computer-implemented method of claim 1 , further comprising loading the digital promotion value to a mobile wallet application installed in the mobile device.
6. The computer-implemented method of claim 1 , further comprising pushing the digital promotion value to a display of the mobile device when the digital promotion engine detects a geolocation information for the mobile device in a proximity of a retail store associated with the digital promotion payload.
7. The computer-implemented method of claim 1 , further comprising selecting or modifying the digital promotion payload or value based on a purchasing history of a consumer associated with the frequent shopper identification.
8. A system, comprising:
a memory storing instructions; and
one or more processors configured to execute the instructions to cause the system to:
receive, in a digital promotion engine, a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload comprising: a digital promotion value associated with the branded consumer packaged good, and a list comprising one or more retail stores, each retail store associated with the branded consumer packaged good according to a contract logic between a brand manufacturer and each retail store;
receive, from a supply side platform of a mobile display publisher, a bid request to the digital promotion engine;
provide, to the supply side platform, a bid response to the bid request, the bid response including the digital promotion payload;
receive, from the supply side platform, a confirmation that the bid response has been selected after conducting an auction for one or more bids from different digital advertising entities;
provide a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher;
load the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device;
include a plugin in the digital promotion payload;
when a user activates the plugin:
direct the mobile device to access a consumer profile hosted by a remote server and provide access to additional digital promotion content specific to a retailer store; and
when a retailer application is not already installed in the mobile device, the plugin is configured to download and install the retailer application in the mobile device.
9. The system of claim 8 , wherein the digital promotion value is a digital coupon associated with the branded consumer packaged good, and wherein to load the digital promotion value to a frequent shopper identification card the one or more processors further execute instructions to subtract the digital promotion value from a value of the branded consumer packaged good.
10. The system of claim 8 , wherein the consumer interaction with the digital promotion payload comprises to receive an activation signal from a clip to action button activated by a consumer.
11. The system of claim 8 , wherein the one or more processors further executes instructions to receive, in the digital promotion engine, a request from a consumer to install a retailer application in the mobile device, the retailer application associated with the frequent shopper identification.
12. The system of claim 8 , wherein the one or more processors further execute instructions to load the digital promotion value to a mobile wallet application installed in the mobile device.
13. The system of claim 8 , wherein the one or more processors further execute instructions to push the digital promotion value to a display of the mobile device when the digital promotion engine detects a geolocation information for the mobile device in a proximity of a retail store associated with the digital promotion payload.
14. The system of claim 8 , wherein the digital promotion payload or value is selected or modified based on a purchasing history of a consumer associated with the frequent shopper identification.