Reverse showrooming and merchant-customer engagement system
Systems and methods for providing a merchant-customer engagement system include a physical merchant location in which a customer may be tracked to determine products within the physical merchant location that the customer is interested in. A merchant may use a wearable merchant device that is configured to identify the customer via a camera that captures an image of the customer, and that image may be used to retrieve customer account information for that customer. Using the customer account information and the products that the customer is showing interest in, the wearable merchant device may be used to display merchant-customer engagement information next to a view of the customer to allow the merchant to help the customer while utilizing a variety of displayed information about the customer including, for example, past purchases, products browsed in-store and previously browsed online, time spent in an area of the physical merchant location, etc.
1. A system, comprising:
a non-transitory memory; and
one or more hardware processors coupled to the non-transitory memory and configured to execute instructions on the non-transitory memory to cause the system to perform operations comprising
receiving, through a network at a plurality of different times during a time period from a customer mobile computing device of a customer, customer mobile computing device location information;
tracking, over the time period based on the customer mobile computing device location information received at each of the plurality of different times during the time period, customer locations throughout a plurality of different areas in a merchant physical location;
receiving, through the network from a merchant device following the time period, an image of the customer;
identifying the customer from a plurality of customer candidates based on the image;
determining, based on the tracked customer locations and in response to identifying the customer, previous physical product viewing information for the customer that identifies a physical product that was viewed by the customer in the merchant physical location during the time period and prior to receiving the image;
determining, based on the previous physical product viewing information, at least one product recommendation for at least one product;
modifying the image of the customer by superimposing information about the at least one product recommendation on the image; and
causing the modified image to be displayed on a display of the merchant device.
2. The system of claim 1 , wherein the determining the previous physical product viewing information for the customer includes identifying a physical product that was touched by the customer in the merchant physical location during the time period and prior to receiving the image.
3. The system of claim 1 , wherein the previous physical product viewing information includes timing information indicating an amount of time the customer was located in a first area of the plurality of different areas in the merchant physical location, and wherein the operations further comprise:
superimposing the timing information on the image.
4. The system of claim 1 , wherein the determining the previous physical product viewing information for the customer includes identifying a physical product that was placed in a physical cart used by the customer in the merchant physical location during the time period and prior to receiving the image.
5. The system of claim 1 , wherein the operations further comprise:
determining a first area of the plurality of different areas of the merchant physical location that the customer was located in based on the tracked customer locations; and
superimposing merchant physical location area information about the first area on the image.
6. The system of claim 1 , wherein the information includes data associated with the customer.
7. A method, comprising:
receiving, by a system provider device through a network at a plurality of different times during a time period from a mobile phone that is associated with a customer, customer location information;
tracking, over the time period based on the customer location information received at each of the plurality of different times during the time period, customer locations throughout a plurality of different areas in a merchant physical location;
receiving, by the system provider device through the network from a merchant device following the time period, an image;
identifying, by the system provider device, the customer from a plurality of customer candidates based on the image;
determining, by the system provider device based on the tracked customer locations and in response to identifying the customer, previous physical product viewing information for the customer that identifies a physical product that was viewed by the customer in the merchant physical location during the time period and prior to receiving the image;
determining, by the system provider device based on the previous physical product viewing information, at least one product recommendation for at least one product;
modifying, by the system provider device, the image by superimposing information about the at least one product recommendation on the image; and
causing the modified image to be displayed on a display of the merchant device.
8. The method of claim 7 , wherein the determining the previous physical product viewing information for the customer includes identifying a physical product that was picked up by the customer in the merchant physical location during the time period and prior to receiving the image.
9. The method of claim 7 , wherein the previous physical product viewing information includes timing information indicating an amount of time the customer was located in a first area of the plurality of different areas in the merchant physical location, and wherein the method further comprises:
superimposing, by the system provider device, the timing information on the image.
10. The method of claim 7 , wherein the determining the previous physical product viewing information for the customer includes identifying a physical product that was placed in a physical cart used by the customer in the merchant physical location during the time period and prior to receiving the image.
11. The method of claim 7 , further comprising:
determining, by the system provider device, a first area of the plurality of different areas of the merchant physical location that the customer was located in based on the tracked customer locations; and
superimposing, by the system provider device, merchant physical location area information about the first area on the image.
12. The method of claim 7 , wherein the information includes data associated with the customer.
13. The method of claim 7 , wherein the previous physical product viewing information for the customer identifies a time spent viewing the physical product.
14. A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
receiving, through a network at a plurality of different times during a time period from a customer location determination device associated with a customer, customer location information;
tracking, over the time period based on the customer location information received at each of the plurality of different times during the time period, customer locations throughout a plurality of different areas in a merchant physical location;
receiving, through the network from a merchant device following the time period, an image;
identifying the customer from a plurality of customer candidates based on the image;
determining, based on the tracked customer locations and in response to identifying the customer, previous physical product viewing information for the customer that identifies a physical product that was viewed by the customer in the merchant physical location during the time period and prior to receiving the image;
determining, based on the previous physical product viewing information, at least one product recommendation for at least one product;
modifying the image by superimposing information about the at least one product recommendation on the image; and
causing the modified image to be displayed on a display of the merchant device.
15. The non-transitory machine-readable medium of claim 14 , wherein the determining the previous physical product viewing information for the customer includes identifying a physical product that was touched by the customer in the merchant physical location during the time period and prior to receiving the image.
16. The non-transitory machine-readable medium of claim 14 , wherein the previous physical product viewing information includes timing information indicating an amount of time the customer was located in a first area of the plurality of different areas in the merchant physical location, and wherein the operations further comprise:
superimposing the timing information on the image.
17. The non-transitory machine-readable medium of claim 14 , wherein the determining the previous physical product viewing information for the customer includes identifying a physical product that was placed in a physical cart used by the customer in the merchant physical location during the time period and prior to receiving the image.
18. The non-transitory machine-readable medium of claim 14 , wherein the operations further comprise:
determining a first area of the plurality of different areas of the merchant physical location that the customer was located in based on the tracked customer locations; and
superimposing merchant physical location area information about the first area on the image.
19. The non-transitory machine-readable medium of claim 14 , wherein the information includes data associated with the customer.
20. The non-transitory machine-readable medium of claim 14 , wherein the previous physical product viewing information for the customer identifies a time spent viewing the physical product.