Use of steganographically-encoded data as basis to disambiguate fingerprint-based channel-multi-match
The disclosure provides for use of steganographically-encoded data as a basis to disambiguated a fingerprint-based channel-multimatch. A fingerprint-matching server or other entity could detect a channel-multi-match scenario by determining that query fingerprints representing media content being rendered by a content presentation device match reference fingerprints respectively representing multiple channels. In view of that detected channel-multi-match scenario, the content presentation device could then provide channel-identification information that the content presentation device extracts from a watermark that is steganographically encoded in the media content of the channel that the content presentation device is rendering, for use of the extracted channel-identification information to determine which channel the content presentation device is rendering. Identifying the channel being rendered could then facilitate channel-specific action, such as then detecting a content-modification opportunity on the identified channel and preparing and enabling the content presentation device to carry out an associated content modification.
1. A method comprising:
detecting a fingerprint-based channel-multi-match with respect to a channel of media content being rendered by a content presentation device; and
responsive to the detecting of the fingerprint-based channel-multi-match, (i) causing the content presentation device to scan for, detect, and decode a watermark encoded in the media content so as to extract channel-identification information from the watermark and (ii) using the channel-identification information extracted from the watermark encoded in the media content as a basis to determine which channel the content presentation device is rendering.
2. The method of claim 1 , further comprising, based on the determining of which channel the content presentation device is rendering, causing the content presentation device to carry out a content modification in the determined channel.
3. The method of claim 2 , wherein the content modification comprise dynamic ad insertion.
4. The method of claim 1 , wherein detecting the fingerprint-based channel-multi-match with respect to the channel of media content being rendered by the content presentation device is based on a comparison of query fingerprint data generated by the content presentation device with reference fingerprint data representing multiple known channels.
5. The method of claim 1 , wherein causing the content presentation device to scan for, detect, and decode the watermark encoded in the media content so as to extract the channel-identification information from the watermark comprises transmitting to the content presentation device a request for the content presentation device to report watermarked channel-identification information extracted from the media content.
6. The method of claim 5 , wherein the content presentation device comprises a watermark decoder, and wherein the request triggers use of the watermark decoder to decode the watermark.
7. The method of claim 1 , further comprising, based on the determining of which channel the content presentation device is rendering, reporting presentation of the identified channel for use in a channel ratings system.
8. A computing system comprising:
one or more processors;
non-transitory data storage; and
program instructions stored in the non-transitory data storage and executable by the one or more processors to carry out operations including:
detecting a fingerprint-based channel-multi-match with respect to a channel of media content being rendered by a content presentation device, and
responsive to the detecting of the fingerprint-based channel-multi-match, (i) causing the content presentation device to scan for, detect, and decode a watermark encoded in the media content so as to extract channel-identification information from the watermark and (ii) using the channel-identification information extracted from the watermark encoded in the media content as a basis to determine which channel the content presentation device is rendering.
9. The computing system of claim 8 , wherein the operations additionally include, based on the determining of which channel the content presentation device is rendering, causing the content presentation device to carry out a content modification in the determined channel.
10. The computing system of claim 9 , wherein the content modification comprise dynamic ad insertion.
11. The computing system of claim 8 , wherein detecting the fingerprint-based channel-multi-match with respect to the channel of media content being rendered by the content presentation device is based on a comparison of query fingerprint data generated by the content presentation device with reference fingerprint data representing multiple known channels.
12. The computing system of claim 8 , wherein causing the content presentation device to scan for, detect, and decode the watermark encoded in the media content so as to extract the channel-identification information from the watermark comprises transmitting to the content presentation device a request for the content presentation device to report watermarked channel-identification information extracted from the media content.
13. The computing system of claim 12 , wherein the content presentation device comprises a watermark decoder, and wherein the request triggers use of the watermark decoder to decode the watermark.
14. The computing system of claim 8 , wherein the operations additionally include, based on the determining of which channel the content presentation device is rendering, reporting presentation of the identified channel for use in a channel ratings system.
15. At least one non-transitory computer-readable medium embodying program instructions executable by at least one processing unit to carry out operations comprising:
detecting a fingerprint-based channel-multi-match with respect to a channel of media content being rendered by a content presentation device; and
responsive to the detecting of the fingerprint-based channel-multi-match, (i) causing the content presentation device to scan for, detect, and decode a watermark encoded in the media content so as to extract channel-identification information from the watermark and (ii) using the channel-identification information extracted from the watermark encoded in the media content as a basis to determine which channel the content presentation device is rendering.
16. The at least one non-transitory computer-readable medium of claim 15 , wherein the operations additionally include, based on the determining of which channel the content presentation device is rendering, causing the content presentation device to carry out a content modification in the determined channel.
17. The at least one non-transitory computer-readable medium of claim 16 , wherein the content modification comprise dynamic ad insertion.
18. The at least one non-transitory computer-readable medium of claim 15 , wherein detecting the fingerprint-based channel-multi-match with respect to the channel of media content being rendered by the content presentation device is based on a comparison of query fingerprint data generated by the content presentation device with reference fingerprint data representing multiple known channels.
19. The at least one non-transitory computer-readable medium of claim 15 ,
wherein causing the content presentation device to scan for, detect, and decode the watermark encoded in the media content so as to extract the channel-identification information from the watermark comprises transmitting to the content presentation device a request for the content presentation device to report watermarked channel-identification information extracted from the media content, and
wherein the content presentation device comprises a watermark decoder, and the request triggers use of the watermark decoder to decode the watermark.
20. The at least one non-transitory computer-readable medium of claim 15 , wherein the operations additionally include, based on the determining of which channel the content presentation device is rendering, reporting presentation of the identified channel for use in a channel ratings system.