Information processing apparatus and non-transitory computer readable medium

1. An information processing apparatus comprising:

an aerial-image forming apparatus that forms an aerial image in air;

a camera that captures an image of an area where the aerial image is formed in the air; and

a processor configured to:

communicate with the aerial-image forming apparatus and the camera via a network interface;

control, via the network interface, the aerial-image forming apparatus to change a position of the aerial image formed in the air in a depth direction in accordance with a priority of the aerial image;

control, via the network interface, the aerial-image forming apparatus to further change the position of the aerial image formed in the air in the depth direction in accordance with an operation of a user captured by the camera;

set a priority of another aerial image related to a specific content item to a maximum priority; and

during a period of time in which formation of the another aerial image related to the specific content item is stopped, control the aerial-image forming apparatus to form the aerial image at a foremost position in the depth direction,

wherein the processor is further configured to communicate with a communication apparatus via the network interface, the communication apparatus being used to communicate with a terminal carried by the user.

2. The information processing apparatus according to claim 1 ,

wherein the processor is configured to, if the aerial image comprises a plurality of advertisement images, control a position where each of the plurality of advertisement images is formed in the depth direction, in accordance with relative priorities of the plurality of advertisement images.

3. The information processing apparatus according to claim 2 ,

wherein the plurality of advertisement images comprise a higher-priority advertisement image and a lower-priority advertisement image, and

wherein the processor is configured to form the higher-priority advertisement image on a near side as seen from a person, and forms the lower-priority advertisement image on a far side as seen from the person.

4. The information processing apparatus according to claim 3 ,

wherein the plurality of advertisement images comprise a new advertisement image to be newly formed, and an existing advertisement image being currently formed, and

wherein the new advertisement image is set to have a higher priority than the existing advertisement image.

5. The information processing apparatus according to claim 4 ,

wherein the processor is configured to, if the new advertisement image comprises a plurality of new advertisement images, control a size of each of the plurality of new advertisement images, in accordance with relative priorities of the plurality of new advertisement images.

6. The information processing apparatus according to claim 4 ,

wherein the processor is configured to, if the new advertisement image comprises a plurality of new advertisement images, control positioning of the plurality of new advertisement images, in accordance with relative priorities of the plurality of new advertisement images.

7. The information processing apparatus according to claim 4 ,

wherein the processor is configured to, if the new advertisement image comprises a plurality of new advertisement images, control relative positioning of the plurality of new advertisement images in the depth direction, in accordance with relative priorities of the plurality of new advertisement images.

8. The information processing apparatus according to claim 1 ,

wherein the priority of the aerial image changes based on a predetermined rule.

9. The information processing apparatus according to claim 8 ,

wherein the priority of the aerial image changes with elapse of time.

10. The information processing apparatus according to claim 9 ,

wherein the priority of the aerial image becomes maximum on a last day of a placement period of the aerial image.

11. The information processing apparatus according to claim 1 ,

wherein the priority of the aerial image is set in accordance with a priority specified in a contract with respect to placement of the aerial image.

12. The information processing apparatus according to claim 1 ,

wherein the aerial image comprises a plurality of aerial images including a high-priority aerial image, and

wherein the processor is configured to, if the plurality of aerial images can be observed from both front and back sides as seen from a person, position the high-priority aerial image on one of the front and back sides where a detected distance to a person is shorter.

13. The information processing apparatus according to claim 1 ,

wherein the processor is configured to change the priority of the aerial image in accordance with a relationship between what the aerial image advertises and an attribute of a person.

14. The information processing apparatus according to claim 1 ,

aerial image comprises a plurality of aerial images, the plurality of aerial images including a far-side aerial image and a near-side aerial image, the far-side aerial image being located on a far side as seen from a person, the near-side aerial image being located on a near side as seen from the person, and

aerial images, move the far-side aerial image outward from behind the near-side aerial image.

15. The information processing apparatus according to claim 1 ,

aerial image comprises a plurality of aerial images, the plurality of aerial images including a far-side aerial image and a near-side aerial image, the far-side aerial image being located on a far side as seen from a person, the near-side aerial image being located on a near side as seen from the person, and

aerial images, move the far-side aerial image outward from behind the near-side aerial image.

16. The information processing apparatus according to claim 1 ,

wherein the processor is configured to, if the aerial image comprises a plurality of aerial images, instruct that a flag be formed near at least one of the plurality of aerial images that satisfies a predetermined condition, the flag being used to draw attention.

17. The information processing apparatus according to claim 1 ,

wherein the processor is configured to, if the aerial image comprises a plurality of aerial images, form a menu screen at a foremost position, the menu screen being related to what each of the plurality of aerial images advertises.

18. The information processing apparatus according to claim 17 ,

wherein the processor is configured to move an aerial image that is selected on the menu screen, to a near side.

19. The information processing apparatus according to claim 1 ,

wherein the processor is configured to control the aerial-image forming apparatus to form the aerial image in a vicinity of the foremost position even when the another aerial image related to the specific content item is being currently formed.

20. The information processing apparatus according to claim 1 ,

wherein the processor is configured to, until it is detected by the camera that the aerial image has been observed by a person having a specific attribute, move a position where the aerial image is formed, in accordance with movement of the person.

21. A non-transitory computer readable medium storing a program causing a computer to execute a process, the process comprising:

controlling an aerial-image forming apparatus that forms an aerial image in air, to change a position of the aerial image formed in the air in a depth direction in accordance with a priority of the aerial image;

controlling the aerial-image forming apparatus to further change the position of the aerial image formed in the air in the depth direction in accordance with an operation of a user captured by a camera that captures an image of an area where the aerial image is formed in the air;

setting a priority of another aerial image related to a specific content item to a maximum priority; and

during a period of time in which formation of the another aerial image related to the specific content item is stopped, controlling the aerial-image forming apparatus to form the aerial image at a foremost position in the depth direction, wherein

the computer is configured to communicate with the aerial-image forming apparatus, the camera, and a communication apparatus via a network interface, the communication apparatus being used to communicate with a terminal carried by the user.