Interactive overlays to determine viewer data

1. A method comprising:

receiving, at data processing hardware of a media device, media content from a content feed, the media device comprising a unique identifier (UID);

determining, by the data processing hardware of the media device, a media program associated with the received media content based on a fingerprint of the received media content; and

while the media program is being displayed by the media device:

overlaying, by the data processing hardware of the media device, interactive overlay content onto the media program of the media content in an overlay area, the overlay area corresponding to a spatial position within at least one frame of the media content;

overlaying, by the data processing hardware of the media device, first overlay content onto the media program of the media content, wherein the first overlay content is associated with a first viewer characteristic;

receiving, at the data processing hardware of the media device, a feedback response from a viewer based on the interactive overlay content;

determining, by the data processing hardware of the media device, viewer information from the feedback response of the viewer;

associating, by the data processing hardware of the media device, the viewer information of the feedback response with the UID of the media device;

determining, by the data processing hardware of the media device, that the viewer information associated with the UID of the media device indicates a second viewer characteristic that is different from the first viewer characteristic; and

in response to determining that the viewer information indicates the second viewer characteristic that is different from the first viewer characteristic, dynamically switching, by the data processing hardware of the media device, from overlaying the first overlay content onto the media program to instead overlaying, onto the media program, second overlay content that is associated with the second viewer characteristic.

2. The method of claim 1 , wherein the interactive overlay content is based on the fingerprint of the received media content.

3. The method of claim 1 , wherein the interactive overlay content is randomly selected from an interactive overlay content database in communication with the data processing hardware of the media device.

4. The method of claim 1 , wherein the interactive overlay content comprises a prompt for viewer information, the prompt comprises at least one of a quiz, a questionnaire, a survey, or a feedback form.

5. The method of claim 1 , wherein the interactive overlay content is based on prior viewer information associated with the UID of the media device, the method further comprising updating, at the data processing hardware of the media device, the viewer information associated with the UID based on the feedback response of the overlaid interactive overlay content.

6. The method of claim 1 further comprising overlaying, by the data processing hardware of the media device, a targeted overlay onto the media content, the targeted overlay based on the viewer information associated with the UID of the media device.

7. The method of claim 1 , wherein the interactive overlay content is based on the determined media program corresponding to the fingerprint of the received media content.

8. The method of claim 1 , wherein determining the media program further comprises:

generating, by the data processing hardware of the media device, the fingerprint based on at least one frame of the media content, the generated fingerprint comprising channel information and time codes from the at least one frame; and

identifying, by the data processing hardware of the media device, the media program based on the channel information and the time codes of the generated fingerprint.

9. The method of claim 1 , wherein associating the viewer information of the feedback response with the UID of the media device further comprises associating the determined media program with the UID of the media device.

10. The method of claim 1 further comprising generating, by the data processing hardware of the media device, a report based on the viewer information, the report configured to identify more than one viewer at the media device based on the viewer information associated with the UID of the media device.

11. A system comprising:

a media device comprising a unique identifier (UID);

data processing hardware located at the media device; and

memory hardware in communication with the data processing hardware, the memory hardware storing instructions that when executed on the data processing hardware cause the data processing hardware to perform operations comprising:

receiving media content from a content feed;

determining a media program associated with the received media content based on a fingerprint of the received media content; and

while the media program is being displayed by the media device:

overlaying interactive overlay content onto the media program of the media content in an overlay area, the overlay area corresponding to a spatial position within at least one frame of the media content;

overlaying first overlay content onto the media program of the media content, wherein the first overlay content is associated with a first viewer characteristic;

receiving a feedback response from a viewer based on the interactive overlay content;

determining viewer information from the feedback response of the viewer;

associating the viewer information of the feedback response with the UID of the media device;

determining that the viewer information associated with the UID of the media device indicates a second viewer characteristic that is different from the first viewer characteristic; and

in response to determining that the viewer information indicates the second viewer characteristic that is different from the first viewer characteristic, dynamically switching from overlaying the first overlay content onto the media program to instead overlaying, onto the media program, second overlay content that is associated with the second viewer characteristic.

12. The system of claim 11 , wherein the interactive overlay content is based on the fingerprint of the received media content.

13. The system of claim 11 , wherein the interactive overlay content is randomly selected from an interactive overlay content database in communication with the data processing hardware of the media device.

14. The system of claim 11 , wherein the interactive overlay content comprises a prompt for viewer information, the prompt comprises at least one of a quiz, a questionnaire, a survey, or a feedback form.

15. The system of claim 11 , wherein the interactive overlay content is based on prior viewer information associated with the UID of the media device and the operations further comprise updating the viewer information associated with the UID based on the feedback response of the overlaid interactive overlay content.

16. The system of claim 11 , wherein the operations further comprise overlaying a targeted overlay onto the media content, the targeted overlay based on the viewer information associated with the UID of the media device.

17. The system of claim 11 , wherein the interactive overlay content is based on the determined media program corresponding to the fingerprint of the received media content.

18. The system of claim 11 , wherein determining the media program further comprises:

generating the fingerprint based on at least one frame of the media content, the generated fingerprint comprising channel information and time codes from the at least one frame; and

identifying the media program based on the channel information and the time codes of the generated fingerprint.

19. The system of claim 11 , wherein associating the viewer information of the feedback response with the UID of the media device further comprises associating the determined media program with the UID of the media device.

20. The system of claim 11 , wherein the operations further comprise generating a report based on the viewer information, the report configured to identify more than one viewer at the media device based on the viewer information associated with the UID of the media device.

21. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:

receiving media content from a content feed;

determining a media program associated with the received media content based on a fingerprint of the received media content; and

while the media program is being displayed by a media device:

overlaying interactive overlay content onto the media program of the media content in an overlay area, the overlay area corresponding to a spatial position within at least one frame of the media content;

overlaying first overlay content onto the media program of the media content, wherein the first overlay content is associated with a first viewer characteristic;

receiving a feedback response from a viewer based on the interactive overlay content;

determining viewer information from the feedback response of the viewer;

associating the viewer information of the feedback response with a unique identifier (UID) of the media device;

determining that the viewer information associated with the UID of the media device indicates a second viewer characteristic that is different from the first viewer characteristic; and

in response to determining that the viewer information associated with the UID of the media device indicates the second viewer characteristic that is different from the first viewer characteristic, dynamically switching from overlaying the first overlay content onto the media program to instead overlaying, onto the media program, second overlay content that is associated with the second viewer characteristic.