Methods and systems to meter media content presented on a wireless communication device

1. An apparatus to monitor media that is presented via a mobile device, comprising:

an application monitor to determine when media presentation software is being executed by the mobile device; and

a metering information collector to:

determine whether to collect at least one of a signature or a code of the media presented by the media presentation software based on: (a) audio being detected via a microphone of the mobile device, or (b) the media presentation software being executed, and

collect the at least one of the signature or the code based on the determination.

2. The apparatus as defined in claim 1 , wherein the metering information collector is to collect the at least one of the signature or the code based on the audio being detected via the microphone of the mobile device when the metering information collector determines that the at least one of the signature or the code is to be collected based on the audio being detected via the microphone of the mobile device.

3. The apparatus as defined in claim 2 , wherein the audio detected via the microphone includes audio emitted by the mobile device and audio emitted by one or more devices other than the mobile device.

4. An apparatus to monitor media that is presented via a mobile device, comprising:

an application monitor to determine when media presentation software is being executed by the mobile device; and

a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device and based on the application monitor determining that the media presentation software is in a playback mode.

5. The apparatus as defined in claim 4 , further including a microphone of the mobile device, the metering information collector to collect the signature or the code based on audio signals detected using the microphone of the mobile device.

6. An article of manufacture comprising machine readable instructions stored thereon that, when executed, cause a processor to at least:

determine when media presentation software is being executed by a mobile device;

determine whether to collect at least one of a signature or a code of the media presented by the media presentation software based on: (a) audio being detected via a microphone of the mobile device, or (b) the media presentation software being executed; and

collect the at least one of the signature or the code based on the determination.

7. The article of manufacture as defined in claim 6 , wherein the instructions are to cause the processor to collect the at least one of the signature or the code based on the audio being detected via the microphone of the mobile device when the processor determines that the at least one of the signature or the code is to be collected based on the audio being detected via the microphone of the mobile device.

8. The article of manufacture as defined in claim 7 , wherein the audio detected via the microphone includes audio emitted by the mobile device and audio emitted by one or more devices other than the mobile device.

9. An article of manufacture comprising machine readable instructions stored thereon that, when executed, cause a processor to at least:

determine when media presentation software is being executed by a mobile device; and

collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device and based on determining that the media presentation software is in a playback mode.

10. The article of manufacture as defined in claim 9 , wherein the instructions are to cause the processor to collect the signature or the code based on audio signals detected using a microphone of the mobile device.

11. A method of monitoring media that is presented via a mobile device, comprising:

determining, by executing an instruction with a processor, when media presentation software is being executed by the mobile device;

determining, by executing an instruction with the processor, whether to collect at least one of a signature or a code of the media presented by the media presentation software based on: (a) audio being detected via a microphone of the mobile device, or (b) the media presentation software being executed; and

collecting, by executing an instruction with the processor, at least one of the signature or the code based on the determination.

12. The method as defined in claim 11 , further including, when the at least one of the signature or the code is to be collected based on the audio being detected via the microphone of the mobile device, collecting the at least one of the signature or the code based on the audio being detected via the microphone of the mobile device.

13. The method as defined in claim 12 , wherein the audio detected via the microphone includes audio emitted by the mobile device and audio emitted by one or more devices other than the mobile device.

14. A method of monitoring media that is presented via a mobile device, comprising:

determining, by executing an instruction with a processor, when media presentation software is being executed by the mobile device; and

collecting, by executing an instruction with the processor, at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device and based on determining that the media presentation software is in a playback mode.

15. The method as defined in claim 14 , wherein the collecting of the signature or the code includes collecting the signature or the code based on audio signals detected via a microphone of the mobile device.