Modification of broadcast media items based on feedback from streaming media player
A streaming media player receives a media stream from a first broadcast chain. Streaming performance feedback originating from the streaming media player is received at a processing system including an analytics module. The feedback includes identifying information sufficient to verify that a user of the media player is a valid user. In response to verifying that the feedback is from a valid user, identifying information is stripped out, and the feedback is transmitted to a media proposal server. The media proposal server determines, based on the streaming feedback, that media items scheduled for broadcast on a second, different broadcast chain, are to be replaced. Replacement media items, which have been identified, based at least in part, on feedback from the first broadcast chain, are transmitted to the second broadcast chain via a media distribution server.
1. A method comprising:
receiving, at a processing system including an analytics module, streaming performance feedback originating from a streaming media player, the streaming media player configured to receive a media stream broadcast via a first broadcast chain, wherein the streaming performance feedback includes sufficient identifying information to verify that a user of the streaming media player is a valid user;
verifying, at the processing system, that the streaming performance feedback originating from the streaming media player is received from a valid user;
in response to the verifying, stripping identifying information from the streaming performance feedback originating from the streaming media player;
transmitting the streaming performance feedback originating from the streaming media player, with the identifying information stripped out, from the processing system to a media proposal server;
determining, at the media proposal server, that originally scheduled media items broadcast via a second broadcast chain are to be replaced with replacement media items, wherein the determining is based at least in part on the streaming performance feedback originating from the streaming media player with the identifying information stripped out; and
transmitting the replacement media items to the second broadcast chain via a media distribution server.
2. The method of claim 1 , wherein:
the first and second broadcast chain are streaming broadcast chains.
3. The method of claim 1 , wherein:
the first broadcast chain is a streaming broadcast chain and the second broadcast chain is an on-air broadcast chain.
4. The method of claim 1 , further comprising:
transmitting the replacement media items from the media distribution server in response to a request from a media outlet including the second broadcast chain.
5. The method of claim 1 , further comprising:
determining, at the media proposal server, that an originally scheduled media item broadcast via both the first broadcast chain and the second broadcast chain is to be replaced with a first replacement media item on the first broadcast chain and a second replacement media item on the second broadcast chain, wherein the determining is based on the streaming performance feedback originating from the streaming media player with the identifying information stripped out.
6. The method of claim 1 , further comprising:
receiving, at the processing system, over-air performance feedback originating from users receiving media broadcast via an over-air broadcast chain; and
separating the over-air performance feedback from the streaming performance feedback.
7. The method of claim 1 , wherein the first broadcast chain and the second broadcast chain are part of a first media outlet serving a first market, the method further comprising:
receiving, at the processing system, over-air performance feedback originating from users of the second broadcast chain;
aggregating the over-air performance feedback with the streaming performance feedback to generate first-market performance feedback indicating market-wide performance;
determining, at the media proposal server, that originally scheduled media items broadcast in a second market are to be replaced with replacement media items, wherein the determining is based at least in part on the first-market performance feedback; and
transmitting the replacement media items to a media server included in the second market via the media distribution server.
8. A system comprising:
a first processing system including:
a first processor and associated first memory;
a first program of instructions stored in the first memory and executed by the first processor, the first program of instructions configured to:
receive streaming performance feedback originating from a streaming media player, the streaming media player configured to receive a media stream broadcast via a first broadcast chain, wherein the streaming performance feedback includes sufficient identifying information to verify that a user of the streaming media player is a valid user;
verify that the streaming performance feedback originating from the streaming media player is received from a valid user;
in response to verifying, strip identifying information from the streaming performance feedback originating from the streaming media player;
transmit the streaming performance feedback originating from the streaming media player, with the identifying information stripped out, from the first processing system to a media proposal server;
a second processing system implementing a media proposal server, the second processing system including:
a second processor and associated second memory;
a second program of instructions stored in the second memory and executed by the second processor, the second program of instructions configured to:
determine that originally scheduled media items broadcast via a second broadcast chain are to be replaced with replacement media items, wherein determining is based at least in part on the streaming performance feedback originating from the streaming media player with the identifying information stripped out; and
transmit the replacement media items to the second broadcast chain via a media distribution server.
9. The system of claim 8 , wherein:
the first and second broadcast chain are streaming broadcast chains.
10. The system of claim 8 , wherein:
the first broadcast chain is a streaming broadcast chain and the second broadcast chain is an on-air broadcast chain.
11. The system of claim 8 , further including:
a media distribution server configured to transmit the replacement media items in response to a request from a media outlet including the second broadcast chain.
12. The system of claim 8 , wherein the second program of instructions is further configured to:
determine that an originally scheduled media item broadcast via both the first broadcast chain and the second broadcast chain is to be replaced with a first replacement media item on the first broadcast chain and a second replacement media item on the second broadcast chain, wherein the determining is based on the streaming performance feedback originating from the streaming media player with the identifying information stripped out.
13. The system of claim 8 , wherein the first program of instructions is further configured to:
receive over-air performance feedback originating from users receiving media broadcast via an over-air broadcast chain; and
separate the over-air performance feedback from the streaming performance feedback.
14. The system of claim 8 , wherein the first broadcast chain and the second broadcast chain are part of a first media outlet serving a first market, and wherein:
the first program of instructions if further configured to:
receive over-air performance feedback originating from users of the second broadcast chain;
aggregate the over-air performance feedback with the streaming performance feedback to generate first-market performance feedback indicating market-wide performance;
the second program of instructions if further configured to:
determine that originally scheduled media items broadcast in a second market are to be replaced with replacement media items, wherein the determining is based at least in part on the first-market performance feedback; and
transmit the replacement media items to a media server included in the second market via the media distribution server.
15. An improved automated media delivery system comprising:
at least a first processing system configured to implement an analytics module using a processor and associated memory, the analytics module configured to:
receive streaming performance feedback originating from a streaming media player, the streaming media player configured to receive a media stream broadcast via a first broadcast chain, wherein the streaming performance feedback includes sufficient identifying information to verify that a user of the streaming media player is a valid user;
verify that the streaming performance feedback originating from the streaming media player is received from a valid user;
in response to verifying, strip identifying information from the streaming performance feedback originating from the streaming media player;
transmit the streaming performance feedback originating from the streaming media player, with the identifying information stripped out, from the first processing system to a media proposal server;
the at least a first processing system further configured to implement a media proposal server, media proposal server configured to:
determine that originally scheduled media items broadcast via a second broadcast chain are to be replaced with replacement media items, wherein determining is based at least in part on the streaming performance feedback originating from the streaming media player with the identifying information stripped out; and
transmit the replacement media items to the second broadcast chain via a media distribution server.
16. The improved automated media delivery system of claim 15 , wherein:
the first and second broadcast chain are streaming broadcast chains.
17. The improved automated media delivery system of claim 15 , wherein:
the first broadcast chain is a streaming broadcast chain and the second broadcast chain is an on-air broadcast chain.
18. The improved automated media delivery system of claim 15 , further including:
a media distribution server configured to transmit the replacement media items in response to a request from a media outlet including the second broadcast chain.
19. The improved automated media delivery system of claim 15 , wherein the media proposal server is further configured to:
determine that an originally scheduled media item broadcast via both the first broadcast chain and the second broadcast chain is to be replaced with a first replacement media item on the first broadcast chain and a second replacement media item on the second broadcast chain, wherein the determining is based on the streaming performance feedback originating from the streaming media player with the identifying information stripped out.
20. The improved automated media delivery system of claim 15 , wherein the analytics module is further configured to:
receive over-air performance feedback originating from users receiving media broadcast via an over-air broadcast chain; and
separate the over-air performance feedback from the streaming performance feedback.