Mobile application webview modification

1. A method to facilitate modification of content displayed in a webview embedded into a mobile application executed by a computing system, the method comprising:

in the computing system, receiving webview modification instructions provided by an application development and optimization platform that, wherein the webview modification instructions indicate modified webview content associated with a uniform resource identifier (URI) accessed by the mobile application in the webview;

monitoring execution of the mobile application for an occurrence of an event that triggers loading of the URI in the webview of the mobile application; and

responsive to the event, executing the webview modification instructions to present the modified webview content in the webview of the mobile application.

2. The method of claim 1 wherein the modified webview content comprises an alternative URI.

3. The method of claim 2 wherein executing the webview modification instructions to present the modified webview content in the webview comprises replacing the URI in the webview of the mobile application with the alternative URI.

4. The method of claim 1 wherein the modified webview content comprises JavaScript code.

5. The method of claim 4 wherein executing the webview modification instructions to present the modified webview content in the webview comprises loading the URI in the webview of the mobile application and generating the modified webview content by applying the JavaScript code.

6. The method of claim 1 wherein monitoring the execution of the mobile application for the occurrence of the event that triggers loading of the URI in the webview comprises detecting application code of the mobile application calling the webview.

7. The method of claim 1 wherein the event that triggers loading of the URI in the webview comprises spawning of the webview in the mobile application.

8. One or more computer-readable storage media having program instructions stored thereon to facilitate modification of content displayed in a webview embedded into a mobile application, wherein the program instructions, when executed by a computing system, direct the computing system to at least:

receive webview modification instructions provided by an application development and optimization platform that, wherein the webview modification instructions indicate modified webview content associated with a uniform resource identifier (URI) accessed by the mobile application in the webview;

monitor execution of the mobile application for an occurrence of an event that triggers loading of the URI in the webview of the mobile application; and

responsive to the event, execute the webview modification instructions to present the modified webview content in the webview of the mobile application.

9. The one or more computer-readable storage media of claim 8 wherein the modified webview content comprises an alternative URI.

10. The one or more computer-readable storage media of claim 9 wherein the program instructions direct the computing system to execute the webview modification instructions to present the modified webview content in the webview by directing the computing system to replace the URI in the webview of the mobile application with the alternative URI.

11. The one or more computer-readable storage media of claim 8 wherein the modified webview content comprises JavaScript code.

12. The one or more computer-readable storage media of claim 11 wherein the program instructions direct the computing system to execute the webview modification instructions to present the modified webview content in the webview by directing the computing system to load the URI in the webview of the mobile application and generate the modified webview content by applying the JavaScript code.

13. The one or more computer-readable storage media of claim 8 wherein the program instructions direct the computing system to monitor the execution of the mobile application for the occurrence of the event that triggers loading of the URI in the webview by directing the computing system to detect application code of the mobile application calling the webview.

14. The one or more computer-readable storage media of claim 8 wherein the event that triggers loading of the URI in the webview comprises spawning of the webview in the mobile application.

15. A computing apparatus comprising: one or more computer-readable storage media;

a processing system operatively coupled with the one or more computer-readable storage media; and

a mobile application stored on the one or more computer-readable storage media and including an embedded control module comprising program instructions that, when executed by the processing system, direct the processing system to at least;

receive webview modification instructions provided by an application development and optimization platform, wherein the webview modification instructions indicate modified webview content associated with a uniform resource identifier (URI) accessed by the mobile application in a webview;

monitor execution of the mobile application for an occurrence of an event that triggers loading of the URI in the webview of the mobile application; and

responsive to the event, execute the webview modification instructions to present the modified webview content in the webview of the mobile application.

16. The computing apparatus of claim 15 wherein the modified webview content comprises an alternative URI.

17. The computing apparatus of claim 16 wherein the program instructions direct the processing system to execute the webview modification instructions to present the modified webview content in the webview by directing the processing system to replace the URI in the webview of the mobile application with the alternative URI.

18. The computing apparatus of claim 15 wherein the modified webview content comprises JavaScript code.

19. The computing apparatus of claim 18 wherein the program instructions direct the processing system to execute the webview modification instructions to present the modified webview content in the webview by directing the processing system to load the URI in the webview of the mobile application and generate the modified webview content by applying the JavaScript code.

20. The computing apparatus of claim 15 wherein the program instructions direct the processing system to monitor the execution of the mobile application for the occurrence of the event that triggers loading of the URI in the webview by directing the processing system to detect application code of the mobile application calling the webview.